Nicole Porter – författare

Landscape and branding explores the way landscape is conceptualised, conceived, represented and designed by professionals in a brand-driven age.

Landscape - incorporating tangible physical space as well as intangible concepts, narratives, images, and experiences of place - is constructed by a number of creative industries. This book tests the hypothesis that place branding, a powerful marketing and management practice, increasingly blurs the distinction between the promotion of landscape and its production in design terms. Place branding involves the strategic and systematic composition of single-minded, experiential and market-friendly place identities which are consistently communicated across various media, including physical space. How does this implicate or transform notions of place, nature, landscape experience, and the qualitative value of landscape itself? How does this affect the role of landscape architecture?

To answer these questions, place branding theory and practice is critically examined alongside an in depth case study of one specific landscape - the Blue Mountains (Australia). Projects undertaken between 1995 and 2015, including a branding strategy for the region, media campaigns, television, cinema, and several landscape architectural works in the public and private domain are comparatively analysed, focusing on the discourse, conventions and values informing their production, and the landscape narratives they convey.

Landscape and branding explores the way landscape is conceptualised, conceived, represented and designed by professionals in a brand-driven age.

Landscape - incorporating tangible physical space as well as intangible concepts, narratives, images, and experiences of place - is constructed by a number of creative industries. This book tests the hypothesis that place branding, a powerful marketing and management practice, increasingly blurs the distinction between the promotion of landscape and its production in design terms. Place branding involves the strategic and systematic composition of single-minded, experiential and market-friendly place identities which are consistently communicated across various media, including physical space. How does this implicate or transform notions of place, nature, landscape experience, and the qualitative value of landscape itself? How does this affect the role of landscape architecture?

To answer these questions, place branding theory and practice is critically examined alongside an in depth case study of one specific landscape - the Blue Mountains (Australia). Projects undertaken between 1995 and 2015, including a branding strategy for the region, media campaigns, television, cinema, and several landscape architectural works in the public and private domain are comparatively analysed, focusing on the discourse, conventions and values informing their production, and the landscape narratives they convey.

How do you flip the script and experience your full potential? The answer lies in the process of personal reflection. Nicole invites you on a journey of exploration, meditation, and self-actualization as you incorporate her four life changing principles into your daily life: One: Dealing with Disappointment Two: Progress is a Process Three: Preparation Time is Never Wasted Time Four: Faith ItTake this opportunity to set aside time for personal growth and development. With this journal you are equipped to experience love, peace, and joy everyday!

Over 200 observational drawings created every day from the same window reveal life in an ordinary English street in extraordinary times. This visual record and accompanying prose is a unique meditation on place, nature, community, time and mental well-being. Through this qualitative work we gain insight into the individual and collective experience and place-specific impacts of the pandemic, as opposed to the quantitative statistics of mortality and infection rates that characterise daily media soundbites and scientific discourse surrounding lockdown. Five themes are central to the drawings, highlighting the environmental and social factors influencing daily life, and how these can be perceived and recorded via observational drawing: ‘framing space’ foregrounds the importance of widows as an interface between interior and exterior worlds; ‘observing nature and the built environment’ celebrates the street and garden as sites of human-nature relations that support well-being; ‘watching people’ focusses on the activities typify living under lockdown including isolation, socially distanced interactions and working from home; ‘drawing’ reflects on the multiple professional and personal benefits of drawing; and mindful awareness is discussed throughout, affirming the value of appreciating everyday life through drawing practice.

Over 200 observational drawings created every day from the same window reveal life in an ordinary English street in extraordinary times. This visual record and accompanying prose is a unique meditation on place, nature, community, time and mental well-being. Through this qualitative work we gain insight into the individual and collective experience and place-specific impacts of the pandemic, as opposed to the quantitative statistics of mortality and infection rates that characterise daily media soundbites and scientific discourse surrounding lockdown. Five themes are central to the drawings, highlighting the environmental and social factors influencing daily life, and how these can be perceived and recorded via observational drawing: ‘framing space’ foregrounds the importance of widows as an interface between interior and exterior worlds; ‘observing nature and the built environment’ celebrates the street and garden as sites of human-nature relations that support well-being; ‘watching people’ focusses on the activities typify living under lockdown including isolation, socially distanced interactions and working from home; ‘drawing’ reflects on the multiple professional and personal benefits of drawing; and mindful awareness is discussed throughout, affirming the value of appreciating everyday life through drawing practice.