Nils Urbach – författare

This book presents a rich compilation of real-world cases on digitalization, aiming to share first-hand insights from renowned organizations and to make digitalization tangible. With all economic and societal sectors being challenged by emerging technologies, the digital economy is highly volatile, uncertain, complex, and ambiguous. It confronts established organizations with substantial challenges and opportunities.

Against this backdrop, this book reports on best practices and lessons learned from organizations that succeeded in tackling the challenges and seizing the opportunities of the digital economy. It illustrates how twenty organizations leveraged their capabilities to create disruptive innovation, to develop digital business models, and to digitally transform themselves. These cases stem from various industries (e.g. automotive, insurance, consulting, and public services) and countries, covering the many facets that digitalization may have. As all case descriptionsfollow a unified template, they are easily accessible for readers and provide insightful examples for practitioners as well as interesting cases for researchers, teachers, and students.

Almost every organization is trying to figure out how best to respond to the opportunities and threats posed by digitalization. This book provides valuable lessons from those organizations that have already begun their digital transformation journey.

Michael D. Myers, Professor of Information Systems, University of Auckland

Digitalization Cases provides firsthand insights into the efforts of renowned companies. The presented actions, results, and lessons learned are a great inspiration for managers, students, and academics. This book gives real pointers on the how and where to start.

Anna Kopp, Head of IT Germany, Microsoft

The cases compiled in the second volume of Digitalization Cases show how disruption can activelybe managed. Further, long-term insights from extended success stories of the first edition highlight that courage to change pays off well. This book represents a motivation for organizations to drive their digital transformation journeys actively.

Markus Richter, State Secretary at the Federal Ministry of the Interior, Building and Community and Federal Government Commissioner for Information Technology, Germany

This book connects decentralization technologies with the world of finance and financial services. Increasingly, the financial sector is data-driven, with tensions arising between technical innovations and regulators’ and consumers’ expectations. Fundamentally, financial markets are competitive data markets. The authors of this edited book first identify where changes in the regulatory and business regime give rise to novel requirements and needs for these data markets. Next, the authors introduce three key decentralization technologies –decentralized digital identities, distributed ledger technologies, and federated learning. They discuss privacy-enhancing technologies such as zero-knowledge proofs and illustrate the demands of practical applications. The authors further provide explicit application examples to illustrate where and how these decentralization technologies allow to reflect business, customer, and regulatory requirements amid competitive markets. The volume concludes with an outlook on governance and the sustainability implications of decentralization.

Das Lehrbuch bietet eine managementorientierte Einfuhrung in das Fach. In der 6. Auflage wurde es vollstandig uberarbeitet. Anhand zwei durchgangiger Fallstudien und Aufgaben mit Losungen bietet es viele Anwendungsmoglichkeiten. Fur Lehrende wird ein umfassendes Onlineangebot angeboten. Auf der Website zum Lehrbuch stehen umfangreiche E-Learning-Materialien je Lerneinheit zum Download zur Verfugung, die sich einfach in Moodle integrieren lassen.

This book presents a rich compilation of real-world cases on digitalization, the goal being to share first-hand insights from respected organizations and to make digitalization more tangible. As virtually every economic and societal sector is now being challenged by emerging technologies, the digital economy is a highly volatile, uncertain, complex and ambiguous place – and one that holds substantial challenges and opportunities for established organizations.

Digitalization is reshaping business on a global scale, and it is evident that organizations must transform to thrive in the digital economy. Digitalization Cases provides first-hand insights into the efforts of renowned companies. The presented actions, results, and lessons learned are a great inspiration for managers, students, and academics.

Anna Kopp, Head of IT Germany, Microsoft

Understanding digitalization in all its facets requires knowledge about its opportunities and challenges in different contexts. Providing 21 cases from different companies all around the world, Digitalization Cases makes an important contribution toward the comprehensibility of digitalization – from a practical and a scientific point of view.

Dorothy Leidner, Ferguson Professor of Information Systems, Baylor University

This book is a great source of inspiration and insight on how to drive digitalization. It shows easy to understand good practice examples which illustrate opportunities, and at the same time helps to learn what needs to be done to realize them. I consider this book a must-read for every practitioner who cares about digitalization.

Martin Petry, Chief Information Officer and Head of Business Excellence, Hilti 

This book examines the massive changes currently taking place in the business world and commonly known under the label “digitalization.” In addition, it describes the significant impacts of technological innovations on processes, products, services and business models.

The digital transformation resulting from these developments leads to disruption for many enterprises and industries. While for many years, IT departments mainly concentrated on fulfilling the requirements of business departments effectively and efficiently by means of high-quality IT services and operations, today’s IT departments are increasingly expected to actively co-design and co-create the enterprise.

"This book demonstrates the impact of digital transformation on IT organizations and their management. It also presents potential risks for technology availability, security and data protection. The authors develop a vision of what IT management should look like in ten years if it is to continue playing an important role in the company. The book seeks to motivate IT executives and managers with IT responsibility to actively adapt their thinking and their IT organizations before they are forced to react to external pressure. Definitely worth reading!"

Im Zeitalter der Digitalisierung führt der Einsatz innovativer Informationstechnologien zu deutlichen Veränderungen in der Unternehmenswelt. Dabei sind nicht nur Unternehmen aller Branchen betroffen, sondern auch alle Funktionsbereiche innerhalb eines Unternehmens. Entsprechend entstehen damit verbundene Herausforderungen auch im Marketing. Gleichzeitig bieten digitale Innovationen aber auch viele neue Möglichkeiten und Chancen. Das vorliegende essential fokussiert sich auf die Digitalisierung des Marketing sowie die damit verbundenen Chancen und Herausforderungen. Dabei werden zunächst die zentralen Treiber des digitalen Marketing herausgestellt, bevor anschließend die Implikationen und die Auswirkungen auf die Marketing-Funktion diskutiert werden. Das essential hilft dabei, auf den digitalen Wandel im Marketing nicht nur zu reagieren, sondern eine proaktive Rolle einzunehmen.

Prof. Dr. Nils Urbach ist Professor für Wirtschaftsinformatik und Strategisches IT-Management an der Universität Bayreuth. Zudem ist er stellvertretender wissenschaftlicher Leiter am Kernkompetenzzentrum Finanz- & Informationsmanagement (FIM) und der Projektgruppe Wirtschaftsinformatik des Fraunhofer-Instituts für Angewandte Informationstechnik (FIT).