Nils Urbach – författare

This book presents a rich compilation of real-world cases on digitalization, the goal being to share first-hand insights from respected organizations and to make digitalization more tangible.

This book examines the massive changes currently taking place in the business world and commonly known under the label “digitalization.” In addition, it describes the significant impacts of technological innovations on processes, products, services and business models.The digital transformation resulting from these developments leads to disruption for many enterprises and industries. While for many years, IT departments mainly concentrated on fulfilling the requirements of business departments effectively and efficiently by means of high-quality IT services and operations, today’s IT departments are increasingly expected to actively co-design and co-create the enterprise. This book describes how information technology enables innovation for businesses, and how IT departments can proactively and in a timely manner collaborate with the business departments of their corporation to leverage these innovations. It also delineates the implications of digitalization for the structures, processes and people in today’s IT departments. IT leaders and managers who are responsible for corporate IT, as well as practice-oriented researchers, will find valuable inspirations and guidance in this book, the central mission of which is to encourage and enable a more proactive role for IT in the digital transformation processes."This book demonstrates the impact of digital transformation on IT organizations and their management. It also presents potential risks for technology availability, security and data protection. The authors develop a vision of what IT management should look like in ten years if it is to continue playing an important role in the company. The book seeks to motivate IT executives and managers with IT responsibility to actively adapt their thinking and their IT organizations before they are forced to react to external pressure. Definitely worth reading!"Sven Kreimendahl, Director Business Technology Services, Campana & Schott

This book presents a rich compilation of real-world cases on digitalization, aiming to share first-hand insights from renowned organizations and to make digitalization tangible.

This book presents a rich compilation of real-world cases on digitalization, aiming to share first-hand insights from renowned organizations and to make digitalization tangible.

This book connects decentralization technologies with the world of finance and financial services. The authors further provide explicit application examples to illustrate where and how these decentralization technologies allow to reflect business, customer, and regulatory requirements amid competitive markets.

Artificial intelligence (AI) is reshaping the way organizations operate, make decisions, and create value. As AI systems become increasingly embedded in business processes, the challenge lies not only in understanding the technology but in managing it effectively. This book provides a comprehensive and structured overview of the principles, strategies, and practices required to integrate AI into modern organizations. It spans the full AI lifecycle, from foundational concepts and learning methods to the identification of use cases, the implementation of AI strategies and governance mechanisms, as well as the design and development of AI applications. It examines how to design meaningful human-AI interactions, navigate workforce transformation, and operate AI systems at scale. Ethical, legal, and social dimensions are addressed to ensure that AI adoption aligns with values such as transparency, fairness, and accountability.The book is written for decision-makers, professionals, and students who are not only curious about AI – but who want to actively shape its role in organizations. Whether you’re leading AI initiatives or preparing for the future of work, it provides essential guidance for leveraging AI in a strategic and impactful way. After all, AI hasn’t (yet) figured out how to manage itself.

This edited volume brings together international experts to address one of today's most urgent challenges: how blockchain technology can support climate action and improve the transparency and integrity of voluntary carbon markets (VCM).By analyzing the tokenization of Voluntary Carbon Credits (VCCs), this book provides a holistic view of the economic, legal, and technical issues at play. It explores how blockchain's unique attributes - immutability, security, and digital accessibility - can help build trust in the respective data and carbon offset claims across global supply chains.From international carbon regulation to real-world pilot projects and digital asset standards, this book speaks to a rapidly evolving landscape. With insights from leading scholars and cutting-edge research, it offers valuable guidance for academics, policymakers, legal professionals, fintech innovators, and sustainability leaders alike.

This book presents a rich compilation of real-world cases on digitalization, the goal being to share first-hand insights from respected organizations and to make digitalization more tangible.

This book examines the massive changes currently taking place in the business world and commonly known under the label “digitalization.” In addition, it describes the significant impacts of technological innovations on processes, products, services and business models.The digital transformation resulting from these developments leads to disruption for many enterprises and industries. While for many years, IT departments mainly concentrated on fulfilling the requirements of business departments effectively and efficiently by means of high-quality IT services and operations, today’s IT departments are increasingly expected to actively co-design and co-create the enterprise. This book describes how information technology enables innovation for businesses, and how IT departments can proactively and in a timely manner collaborate with the business departments of their corporation to leverage these innovations. It also delineates the implications of digitalization for the structures, processes and people in today’s IT departments. IT leaders and managers who are responsible for corporate IT, as well as practice-oriented researchers, will find valuable inspirations and guidance in this book, the central mission of which is to encourage and enable a more proactive role for IT in the digital transformation processes."This book demonstrates the impact of digital transformation on IT organizations and their management. It also presents potential risks for technology availability, security and data protection. The authors develop a vision of what IT management should look like in ten years if it is to continue playing an important role in the company. The book seeks to motivate IT executives and managers with IT responsibility to actively adapt their thinking and their IT organizations before they are forced to react to external pressure. Definitely worth reading!"Sven Kreimendahl, Director Business Technology Services, Campana & Schott

Im Zeitalter der Digitalisierung führt der Einsatz innovativer Informationstechnologien zu deutlichen Veränderungen in der Unternehmenswelt. Dabei sind nicht nur Unternehmen aller Branchen betroffen, sondern auch alle Funktionsbereiche innerhalb eines Unternehmens. Entsprechend entstehen damit verbundene Herausforderungen auch im Marketing. Gleichzeitig bieten digitale Innovationen aber auch viele neue Möglichkeiten und Chancen. Das vorliegende essential fokussiert sich auf die Digitalisierung des Marketing sowie die damit verbundenen Chancen und Herausforderungen. Dabei werden zunächst die zentralen Treiber des digitalen Marketing herausgestellt, bevor anschließend die Implikationen und die Auswirkungen auf die Marketing-Funktion diskutiert werden. Das essential hilft dabei, auf den digitalen Wandel im Marketing nicht nur zu reagieren, sondern eine proaktive Rolle einzunehmen.​Der Autor:Prof. Dr. Nils Urbach ist Professor für Wirtschaftsinformatik und Strategisches IT-Management an der Universität Bayreuth. Zudem ist er stellvertretender wissenschaftlicher Leiter am Kernkompetenzzentrum Finanz- & Informationsmanagement (FIM) und der Projektgruppe Wirtschaftsinformatik des Fraunhofer-Instituts für Angewandte Informationstechnik (FIT).