Pauline Brown - Böcker

Longtime leader in the luxury goods sector and former Chairman of LVMH Moët Hennessy Louis Vuitton North America reinvents the art and science of brand-building under the rubric of Aesthetic Intelligence. In a world in which people have cheap and easy access to most goods and services, yet crave richer and more meaningful experiences, aesthetics has become a key differentiator for most companies and a critical factor of their success and even their survival. In this groundbreaking book, Pauline Brown, a former leader of the world’s top luxury goods company and a pioneer in identifying the role of aesthetics in business, shows executives, entrepreneurs, and other professionals how to harness the power of the senses to create products, services, and sensory experiences that stand out, resonate with their customers, and create long-term value for their businesses. The power is rooted in Aesthetic Intelligence—or “the other AI,” as Brown refers to it. Aesthetic Intelligence can be learned. Indeed, people are born with far more capacity than they use, but even those that are naturally gifted must continue to refine their skills, lest their aesthetic advantage atrophy. Through a combination of storytelling and practical advice, the author shows how aesthetic intelligence creates business value and how executives, entrepreneurs and others can boost their own AI and successfully apply it to business. Brown offers research, strategies and practical exercises focused on four essential AI skills. Aesthetic Intelligence provides a crucial roadmap to help business leaders build their businesses in their own authentic and distinctive way. Aesthetic Intelligence is about creating delight, lifting the human spirit, and rousing the imagination through sensorial experiences.Aesthetic Intelligence provides a crucial roadmap to help you master the principles of sensory experience and create lasting value:Brand Building Strategy: Learn why aesthetics is a key differentiator in a crowded market and how to reinvent the art and science of building your brand.Luxury Goods Insights: Gain wisdom from the former Chairman of LVMH Moët Hennessy Louis Vuitton North America on how the world’s top luxury companies create long-term value.Actionable Leadership Frameworks: Discover four essential, learnable skills to boost your own Aesthetic Intelligence and lead your teams to create products and services that resonate.Consumer Behavior and Delight: Go beyond data to understand how to create delight, rouse the imagination, and harness the power of the senses to forge deep connections with your customers.

The ritual of rainmaking is one of half a dozen Japanese folk practices and festivals described in this book. The story of rainmaking ceremonies begins with personal experience and then draws on the work of Japanese folklorists to record significant local variations and to construct a general account of the history and purpose of the ceremony.Field research was conducted during study visits to Kyoto, to Tenri in Nara Prefecture and to Shiga Prefecture.The chapter order follows the year cycle, from New Year via early summer purificatory festivals and rainmaking ceremonial to the feast of Bon, which with New Year ceremonies divides the year. Alongside these community or public rites are described private or family rituals concerned with birth, marriage and death.The introductory chapter relates aspects of Japanese culture, myth and language to the constant features of folk practice recorded or extant in 1950s Japan.Originally published in 1963.