Paulo Botelho Pires – författare
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17 produkter
Digital Marketing
Analyzing its Transversal Impact
Av Paulo Botelho Pires, José Duarte Santos m. fl.
Inbunden, 2024
2197 kr
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Digital marketing is not a new concept, it is not a trend, and it is not a fad either. Digital marketing has existed for over twenty years and is currently applied in all areas and marketing activities. For this reason, it is necessary to know the changes it has brought about, both in the …
Digital Marketing
Analyzing its Transversal Impact
Av Paulo Botelho Pires, José Duarte Santos m. fl.
Häftad, 2026
847 kr
Lägg i varukorg
Digital marketing is not a new concept, it is not a trend, and it is not a fad either. Digital marketing has existed for over twenty years and is currently applied in all areas and marketing activities. For this reason, it is necessary to know the changes it has brought about, both in the …
Digital Marketing
Analyzing its Transversal Impact
Av Ines Veiga Pereira, Jose Duarte Santos m. fl.
E-bok, 2024
1052 kr
Lägg i varukorg
Digital marketing is not a new concept, it is not a trend, and it is not a fad either. Digital marketing has existed for over twenty years and is currently applied in all areas and marketing activities. For this reason, it is necessary to know the changes it has brought about, both in the …
Digital Marketing
Analyzing its Transversal Impact
Av Ines Veiga Pereira, Jose Duarte Santos m. fl.
E-bok, 2024
1030 kr
Lägg i varukorg
Digital marketing is not a new concept, it is not a trend, and it is not a fad either. Digital marketing has existed for over twenty years and is currently applied in all areas and marketing activities. For this reason, it is necessary to know the changes it has brought about, both in the …
Management and Marketing for Improved Retail Competitiveness and Performance
Av José Duarte Santos, Inês Veiga Pereira m. fl.
Inbunden, 2023
4607 kr
Lägg i varukorg
Confronting Security and Privacy Challenges in Digital Marketing
Av Paulo Botelho Pires, José Duarte Santos m. fl.
Inbunden, 2023
3522 kr
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Confronting Security and Privacy Challenges in Digital Marketing
Av Paulo Botelho Pires, José Duarte Santos
Häftad, 2023
2948 kr
Lägg i varukorg
Effective Digital Marketing for Improving Society Behavior Toward DEI and SDGs
Av Inês Veiga Pereira, Paulo Botelho Pires m. fl.
Inbunden, 2023
3395 kr
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As the world continues to grapple with issues of diversity, equity, and inclusion (DEI), organizations face numerous challenges in determining the most effective digital marketing strategies to promote DEI and contribute to achieving sustainable development goals (SDGs). These challenges can …
Effective Digital Marketing for Improving Society Behavior Toward DEI and SDGs
Av Inês Veiga Pereira, Paulo Botelho Pires
Häftad, 2023
2885 kr
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Leveraging Digital Marketing for Tourism
Exploring Strategies and Applications in Contemporary Tourism Markets
Av José Duarte Santos, Bruno Barbosa Sousa m. fl.
Inbunden, 2025
1970 kr
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This edited volume invites readers to explore the convergence of tourism and digital marketing. It navigates the intricate relationship between these two domains by elucidating the role of digital marketing across various facets of the tourism industry. Each chapter offers a blend of theoretical …
Leveraging Digital Marketing for Tourism
Exploring Strategies and Applications in Contemporary Tourism Markets
Av Paulo Botelho Pires, Bruno Barbosa Sousa m. fl.
E-bok, 2025
2543 kr
Lägg i varukorg
This edited volume invites readers to explore the convergence of tourism and digital marketing. It navigates the intricate relationship between these two domains by elucidating the role of digital marketing across various facets of the tourism industry. Each chapter offers a blend of theoretical …
Leveraging Digital Marketing for Tourism
Exploring Strategies and Applications in Contemporary Tourism Markets
Av José Duarte Santos, Bruno Barbosa Sousa m. fl.
Häftad, 2026
1970 kr
Lägg i varukorg
This edited volume invites readers to explore the convergence of tourism and digital marketing. It navigates the intricate relationship between these two domains by elucidating the role of digital marketing across various facets of the tourism industry. Each chapter offers a blend of theoretical …
Artificial Intelligence Transforming Marketing
Renewed Theoretical Bases and New Paradigms
Av José Duarte Santos, Paulo Botelho Pires m. fl.
Inbunden, 2026
2034 kr
Lägg i varukorg
This edited volume is an essential guide for marketing researchers, professionals, managers, and AI enthusiasts as it revisits and revitalizes academic marketing theories, highlighting AI's role in reshaping fundamental concepts and strategies. By focusing on AI's potential to enhance customer …
Artificial Intelligence Transforming Marketing
Renewed Theoretical Bases and New Paradigms
Av Joaquim Pratas, Paulo Botelho Pires m. fl.
E-bok, 2026
2677 kr
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This edited volume is an essential guide for marketing researchers, professionals, managers, and AI enthusiasts as it revisits and revitalizes academic marketing theories, highlighting AI's role in reshaping fundamental concepts and strategies. By focusing on AI's potential to enhance customer …
Leveraging AI for Effective Digital Relationship Marketing
Av José Duarte Santos, Paulo Botelho Pires m. fl.
Inbunden, 2024
6691 kr
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Leveraging AI for Effective Digital Relationship Marketing
Av José Duarte Santos, Paulo Botelho Pires
Häftad, 2024
6328 kr
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Cases on Effective Digital Marketing for Competitive Organizations
Av Sara Santos, José Duarte Santos m. fl.
Inbunden, 2025
3135 kr
Lägg i varukorg
