Philip Hanson – författare

This study looks at the tiny but growing volume of consumer advertising even in countries such as the Soviet Union, which had detailed central planning, and substantially more in the recently decentralised Hungarian economy and pre-invasion Czechoslovakia. And of course, outside the Soviet orbit there was the relatively market-oriented and Westernised Yugoslav economy. This suggested that there were after all some interesting questions to answer: Why did an administrative economy like the Soviet one have any domestic consumer advertising at all, and why was it, apparently, growing? What did evidence from Hungary and Yugoslavia suggest about the scale and functions of advertising in more decentralised socialist economies? This title was first published in 1974.

This study looks at the tiny but growing volume of consumer advertising even in countries such as the Soviet Union, which had detailed central planning, and substantially more in the recently decentralised Hungarian economy and pre-invasion Czechoslovakia. And of course, outside the Soviet orbit there was the relatively market-oriented and Westernised Yugoslav economy. This suggested that there were after all some interesting questions to answer: Why did an administrative economy like the Soviet one have any domestic consumer advertising at all, and why was it, apparently, growing? What did evidence from Hungary and Yugoslavia suggest about the scale and functions of advertising in more decentralised socialist economies? This title was first published in 1974.

Philip Hanson is a jazz fan, a cricket fan and a Russia-watcher. He has also been a husband for many years and is the father of two sons who are, let''s face it, middle-aged, though you''d never know it. So now he is getting on a bit. His employment record suggests restlessness: the Treasury, Foreign Office, UN, Radio Liberty, Harvard, Michigan and Kyoto, among others. In fact, he fitted in about thirty years'' work at Birmingham University - enough to make anyone restless. Expelled from Moscow in 1971, he persisted in studying the Russian economy; eventually the Soviets let him back in. His memoir is a record of people, places, events and ideas. It even contains bits on cricket and jazz.