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2 produkter
2 produkter
Häftad, Engelska, 2008
657 kr
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IT Strategy for Business is a comprehensive textbook that is specially designed to meet the needs of MBA/PGDM students specializing in Systems/ IT. It would also be useful to students pursuing MBA (IT) and Master of Information Technology. The book has case studies and practical experiences of the authors in business environments that show the strategic impact of IT and business centred IT strategy development. The book gives a perfect balance between technology and business with practical insight into IT Strategies for IT companies and IT Strategies for non-IT companies. IT Strategies in specific scenarios such as Product companies, Project companies, BPO and so on would also be discussed. Topics such as E-Strategy and IT Strategies for Mergers and Acquisitions make the book useful for professionals in IT industry._ _ _ The book also covers another important dimension of IT Strategy, the development and use of Knowledge Management and KM strategies. Techniques like balanced score cards to measure the impact of IT on business are discussed in the book. The book includes a CD containing a relevant checklist and IT strategy guidelines.
Häftad, Engelska, 2013
430 kr
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E-business is a comprehensive textbook designed to meet the needs of students of post graduate management programmes. It integrates e-commerce with strategic aspects of e-business and illustrates them through numerous examples, exhibits, figures, and case studies. The book covers different aspects of e-business including e-business strategies, various e-business models and life cycle, business intelligence and knowledge management in Indian and global context. It also covers setting up of e-business and its management and techno-managerial aspects of running e-business. The book is equipped with real life case studies of India-based e-business companies. Users would find this book useful for its coverage of the various aspects of e-business. It would also serve as a good reference book for marketing and IT professionals and e-business practitioners.