Rob Donovan - Böcker

This fully updated edition combines the latest research with real-life examples of social marketing campaigns the world over to help you learn how to apply the principles and methods of marketing to a broad range of social issues. The international case studies and applications show how social marketing campaigns are being used across the world to influence changes in behaviour, and reveal how those campaigns may differ according to their cultural context and subject matter. Every chapter is fully illustrated with real-life examples, including campaigns that deal with racism, the environment and mental health. The book also shows how social marketing influences governments, corporations and NGOs, as well as individual behaviour. The author team combine research and teaching knowledge with hands-on experience of developing and implementing public health, social welfare and injury prevention campaigns to give you the theory and practice of social marketing.

This fully updated edition combines the latest research with real-life examples of social marketing campaigns the world over to help you learn how to apply the principles and methods of marketing to a broad range of social issues. The international case studies and applications show how social marketing campaigns are being used across the world to influence changes in behaviour, and reveal how those campaigns may differ according to their cultural context and subject matter. Every chapter is fully illustrated with real-life examples, including campaigns that deal with racism, the environment and mental health. The book also shows how social marketing influences governments, corporations and NGOs, as well as individual behaviour. The author team combine research and teaching knowledge with hands-on experience of developing and implementing public health, social welfare and injury prevention campaigns to give you the theory and practice of social marketing.

Health Promotion Strategies and Methods Third Edition is the essential guide to developing effective health programs for the Australian population. The book presents the key principles of health promotion and demonstrates how they can be applied.This new edition provides a structured approach to devising health programs by focusing on planning, development and implementation. It also clearly explains the differences in individual, group and mass population approaches to health intervention and prevention programs.This is a practical introduction for health practitioners and students in public health, health sciences, medicine, nursing and epidemiology.Key features:- thoroughly revised and updated to reflect current health practices and incorporating the latest references- focuses on developing targeted strategies and techniques- written by Australian authors who are leaders in the field- useful tips, summaries and case studies throughout- concise and accessible style.

Dying to Know – Why the unthinkable has happened I am a runner with a special local circuit. One and three-quarter miles up to the top of the hill at Little Trevalgan, within the Penwith peninsula in Cornwall – and then back down again. 3.5 miles for the free flow of thoughts. You, the reader, are my companion as I run. Privy to the thoughts that bubble up from my subconscious, what you read is, in part, autobiographical. You also delve into the bole in my magic tree to access the fruits of research into matters that need further investigation. A touch of magical realism does not come amiss at the best of times – but this run of mine is being completed in the worst of times. I am running in a pandemic. How has the world become gripped by a virus that is proving so deadly? Why are so many dying before their time? You share my journey of discovery in the realms of history, politics, economics and science over the first year of this pandemic.