Robert A. Baron – författare
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Entrepreneurship is essential for international social and economic well-being, as new ventures are the dominant source of job creation, market innovation, and economic growth in many societies. In this book, a noted group of researchers use findings, methods, and theories of modern psychology as the basis for gaining important, new insights into entrepreneurship-and into the hearts and minds of the talented, passionate professionals who create new business ventures.
The Psychology of Entrepreneurship, a volume in the SIOP Organizational Frontiers Series, is the first book written about the psychology of entrepreneurship, and includes over 60 research questions to guide industrial organizational psychology, organizational behavior, and entrepreneurship research about entrepreneurs. It seeks to answer questions such as, how and why do some people, but not others, recognize opportunities, decide to start new ventures, and organize successful, rapidly growing new ventures?
Some topics addressed include:
methods to help researchers explore the domain of entrepreneurship research; the entire process of starting a new business; characteristics of the individual entrepreneur; the history of entrepreneurship education; the cross-cultural effects of entrepreneurship; and the viewpoints of seasoned psychologists who analyze current entrepreneurship research methods.This book will appeal to teachers, students, and researchers in the areas of industrial organizational psychology, organizational behavior, entrepreneurship, and management.
964 kr
Läs direkt efter köp
Entrepreneurship is essential for international social and economic well-being, as new ventures are the dominant source of job creation, market innovation, and economic growth in many societies. In this book, a noted group of researchers use findings, methods, and theories of modern psychology as the basis for gaining important, new insights into entrepreneurship-and into the hearts and minds of the talented, passionate professionals who create new business ventures.
The Psychology of Entrepreneurship, a volume in the SIOP Organizational Frontiers Series, is the first book written about the psychology of entrepreneurship, and includes over 60 research questions to guide industrial organizational psychology, organizational behavior, and entrepreneurship research about entrepreneurs. It seeks to answer questions such as, how and why do some people, but not others, recognize opportunities, decide to start new ventures, and organize successful, rapidly growing new ventures?
Some topics addressed include:
methods to help researchers explore the domain of entrepreneurship research; the entire process of starting a new business; characteristics of the individual entrepreneur; the history of entrepreneurship education; the cross-cultural effects of entrepreneurship; and the viewpoints of seasoned psychologists who analyze current entrepreneurship research methods.This book will appeal to teachers, students, and researchers in the areas of industrial organizational psychology, organizational behavior, entrepreneurship, and management.
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Though entrepreneurial success or failure can be partly attributed to external considerations such as market fluctuations and competitor activity, Robert A. Baron argues that the individual entrepreneur is often crucial in determining whether an idea succeeds or fails. Using current, concrete data, the author demonstrates the critical importance of the entrepreneur''s skills, knowledge and other personal resources to the outcome of his or her entrepreneurial undertakings. Written in a clear and vibrant style, this groundbreaking book offers both a detailed breakdown of the personal attributes that foster entrepreneurial success as well as helpful suggestions for achieving and enhancing those same attributes in one s own search for entrepreneurial excellence.
Professors and students of entrepreneurship, as well as their peers in other innovation-based fields such as engineering and the sciences, will find this book an invaluable resource for both the study and practice of successful entrepreneurship.
Contents: Preface 1. The Nature of Entrepreneurship-and Why Entrepreneurs Truly Matter 2. Motivation: Why Entrepreneurs Make the Journey 3. Human Cognition: The Internal Origins of Creativity, Innovation, and Ideas for the Possible 4. From Desire to Achievement: The Crucial Role of Self-Regulation 5. The Social Side of Entrepreneurship: Getting the Help You Need 6. The Personal Side of Entrepreneurial Excellence: Characteristics that Enhance Success 7. Making Decisions-and Avoiding Cognitive Traps 8. Managing Adversity: Dealing with Stress, learning from Our Mistakes, and Coping with Failure 9. Putting it All Together: A Model of the Highly Effective Entrepreneur
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New to the second edition: •
Two brand new chapters, addressing the issues facing the next generation of entrepreneurs: • how to achieve long-term success through maintaining growth with sustainable business goalsthe emerging trends to look out for, including the gig economy and technological advances.•New updated case studies place entrepreneurial theory into practice, identifying how others can take inspiration from them. Updated cases and examples include Pets.com; aeroponic farming; Martha Stewart Living; the amphicar and social networksNew discussion of non-traditional forms of support such as crowd funding and social media, and their effect on the modern entrepreneurUpdated chapter on opportunity recognition; why some people are better at it than others and the role of self-regulatory theory, including signal detection theoryNew coverage of the effects of business failure, including the role of psychological capital and how successful serial entrepreneurs learn from their failures and mistakesUpdated coverage of the government regulation and legislation affecting new ventures.Presenting a concise and current overview of entrepreneurship and assuming no previous knowledge, this text is ideal for use in any undergraduate or MBA level entrepreneurship course, whether within a business school or any other discipline.
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