Robert Libby – författare

The philosophy of Libby 1e is that "Teaching Accounting in the context of business" and that no matter what the student background or where their future lies, this book will give them the foundation they need to be a successful business owner or manager. Principles of Accounting is the first business course for nearly all of these students. Libby 1e is written by recognizing that students in the principles of accounting course have no previous exposure to accounting and financial statements and often little exposure to the business world but many of them have ambitions to own a business. Libby 1e slows down the approach to teaching transaction analysis, slowly building each layer of detail related to the financial statements and the accounting equation, as students work through the book. They learn the role of accounting from starting a business to operating it successfully.

Libby/Libby/Hodge wrote this text based on their belief that the subject of financial accounting is inherently interesting, but financial accounting textbooks are often not. They believe that accounting is an exciting field of study and one that is important to future careers in business. When writing this text, they considered career relevance as their guide when selecting material, and the need to engage the student as their guide to style, pedagogy, and design.Financial Accounting 11e successfully implements a real-world, single focus company approach in every chapter. The companies chosen are engaging and the decision-making focus shows the relevance of financial accounting regardless of if a student has chosen to major in accounting.Libby/Libby/Hodge believes in the building-block approach to teaching transaction analysis. Most faculty agree that mastery of the accounting cycle is critical to success in financial accounting, and yet most financial texts introduce and develop transaction analysis in one chapter, bombarding a student early in the course with an overload of new concepts and terms. The authors slow down the introduction of transactions, giving students time to practice and gain mastery. This building-block approach leads to greater student success in their study of later topics in financial accounting such as adjusting entries.

- Builds Student Interest by engaging and motivating students by presenting accounting in the context of recognizable companies such as Bombas, Starbucks, Toyota, HGTV, IKEA and others including Apple; Whitecotton then integrates those companies throughout the chapter discussions.- Fosters Decision Making and Analytical Skills by showing students how managers use accounting information to make business decisions in companies they know from their everyday lives. This approach helps students develop the analytical and critical thinking skills they will need to succeed in their future careers.- Helps Students Become Better Problem Solvers by putting their skills to the test through robust end of chapter content, as well as Demonstration Cases and Skills Development Cases to practice their comprehension and understanding of the material.- Uses Technology to Enhance Student Learning through McGraw-Hill Connect, including adaptive and interactive study features such as SmartBook, Interactive Presentations, New Integrated Excel, and Guided Examples, tied directly to Managerial Accounting, will improve students' engagement in and out of class, help them maximize their study time, and make their learning experience more enjoyable.

The award-winning author team of Libby, Libby, and Hodge continue Financial Accounting’s best-selling tradition of engaging students from the first day of class, focusing on four key attributes: 1) A trademark focus company approach that integrates content around a familiar company, helping students understand financial statements and the implications of financial accounting for future managers. 2) A Building-Block Approach to teaching transaction analysis that spreads coverage over two chapters giving students time to practice and gain mastery with greater student success. 3) A balance of transaction analysis and financial statement analysis based on real companies to prepare students, regardless of their career aspirations. 4) Powerful technology to give students with different learning styles and conflicting time commitments what is needed to help them study more efficiently and effectively including videos, Integrated Excel, and General Ledger problems.

From the award-winning, market-leading Libby/Phillips author team comes a modern, relevant, and engaging textbook for today’s managerial accounting student. The text prepares students for success in business by incorporating key components that motivate and guide them through the course. It builds student interest by using recognizable companies like Starbucks and Apple and shows how managers use accounting information to make decisions in these companies. It helps students become better problem-solvers, using a robust end of chapter practice content and uses interactive technology to enhance student learning. Whitecotton/Libby/Phillips Managerial Accounting brings lively and engaging coverage of managerial accounting topics and decision-making focus to the managerial accounting course and pairs perfectly with Phillips/Clor-Proell/Libby/Libby Fundamentals of Financial Accounting, to provide a truly comprehensive solution to your introductory students.

Fundamentals of Financial Accounting introduces students to financial accounting using a balanced mix of conversational wording, clear and concise presentations, and everyday examples, allowing students to grasp concepts fundamental to financial accounting without sacrificing rigor or coverage. It incorporates carefully chosen focus companies that students recognize and engage within their everyday lives. From tech start-ups to some of the world's most familiar trademark brands, each chapter opens with an engaging scenario or story using a familiar company. The same focus company is used throughout the entire chapter so that students can see how the concepts and calculations apply to a real-world company they are already familiar with.Fundamentals of Financial Accounting uses peer-reviewed research and careful analysis of data to inform pedagogy and presentation of concepts. For example, the authors research on various approaches to teaching the accounting cycle informed the step-by-step model used in the text -- a model proven to lead to better results in short-term assessment as well as in long-term understanding and application of the material. By breaking the accounting cycle down into more cohesive, bite-sized segments, students develop a stronger foundational understanding.