Robert Palmatier – författare
Visar alla böcker från författaren Robert Palmatier. Handla med fri frakt och snabb leverans.
14 produkter
Food
A Dictionary of Literal and Nonliteral Terms
E-bok, 2000
984 kr
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Each of the more than seven hundred entries in the dictionary contains a description of the historical background of each of the two types of language, literal and nonliteral, and provides an explanation for the relationship between them. Wherever possible, dates of first record in English are …
Sports Talk
A Dictionary of Sports Metaphors
Av Robert Palmatier, Harold Ray
Inbunden, 1989
832 kr
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provide[s] informative and entertaining browsing, depicting how filled our language is with sports metaphors, many of whose derivations are little known: `the devil to pay,' `hazard a guess,' `red herring,' etc. Even libraries with numerous other sports dictionaries will want this work. Recommended …
Speaking of Animals
A Dictionary of Animal Metaphors
Inbunden, 1995
925 kr
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No other nonhuman source has served as the basis for more metaphors than animals. Speaking of Animals is a dictionary of animal metaphors that are current in American English. It is comprehensive, historical, and metaphor-based. Each entry refers to the other dictionaries that catalog that same …
Food
A Dictionary of Literal and Nonliteral Terms
Inbunden, 2000
952 kr
Lägg i varukorg
Each of the more than seven hundred entries in the dictionary contains a description of the historical background of each of the two types of language, literal and nonliteral, and provides an explanation for the relationship between them. Wherever possible, dates of first record in English are …
Speaking of Animals
A Dictionary of Animal Metaphors
E-bok, 1995
991 kr
Lägg i varukorg
No other nonhuman source has served as the basis for more metaphors than animals. Speaking of Animals is a dictionary of animal metaphors that are current in American English. It is comprehensive, historical, and metaphor-based. Each entry refers to the other dictionaries that catalog that same …
Marketing Channel Strategy
An Omni-Channel Approach
Av Robert Palmatier, Louis W. Stern m. fl.
Häftad, 2019
1565 kr
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Marketing Channel Strategy: An Omni-Channel Approach is the first book on the market to offer a completely unique, updated approach to channel marketing. Palmatier and Sivadas have adapted this classic text for the modern marketing reality by building a model that shows students how to engage …
Relationship Marketing in the Digital Age
Av Robert Palmatier, Lena Steinhoff
Häftad, 2021
742 kr
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The concept of relationship marketing has been discussed among marketing academics and managers since the early 1980s. But instead of reaching its maturity stage, relationship marketing is nowadays encountering its next upsurge. Due to a confluence of trends driving the global business …
Marketing Channel Strategy
An Omni-Channel Approach
Av Robert Palmatier, Louis W. Stern m. fl.
E-bok, 2019
1694 kr
Lägg i varukorg
Marketing Channel Strategy: An Omni-Channel Approach is the first book on the market to offer a completely unique, updated approach to channel marketing. Palmatier and Sivadas have adapted this classic text for the modern marketing reality by building a model that shows students how to engage …
Marketing Channel Strategy
An Omni-Channel Approach
Av Robert Palmatier, Louis W. Stern m. fl.
E-bok, 2019
1658 kr
Lägg i varukorg
Marketing Channel Strategy: An Omni-Channel Approach is the first book on the market to offer a completely unique, updated approach to channel marketing. Palmatier and Sivadas have adapted this classic text for the modern marketing reality by building a model that shows students how to engage …
Relationship Marketing in the Digital Age
Av Robert Palmatier, Lena Steinhoff
Inbunden, 2019
2585 kr
Lägg i varukorg
The concept of relationship marketing has been discussed among marketing academics and managers since the early 1980s. But instead of reaching its maturity stage, relationship marketing is nowadays encountering its next upsurge. Due to a confluence of trends driving the global business …
Marketing Channel Strategy
An Omni-Channel Approach
Av Robert Palmatier, Louis W. Stern m. fl.
Inbunden, 2019
4354 kr
Lägg i varukorg
Marketing Channel Strategy: An Omni-Channel Approach is the first book on the market to offer a completely unique, updated approach to channel marketing. Palmatier and Sivadas have adapted this classic text for the modern marketing reality by building a model that shows students how to engage …
Relationship Marketing in the Digital Age
Av Lena Steinhoff, Robert Palmatier
E-bok, 2019
874 kr
Lägg i varukorg
The concept of relationship marketing has been discussed among marketing academics and managers since the early 1980s. But instead of reaching its maturity stage, relationship marketing is nowadays encountering its next upsurge. Due to a confluence of trends driving the global business …
Relationship Marketing in the Digital Age
Av Lena Steinhoff, Robert Palmatier
E-bok, 2019
855 kr
Lägg i varukorg
The concept of relationship marketing has been discussed among marketing academics and managers since the early 1980s. But instead of reaching its maturity stage, relationship marketing is nowadays encountering its next upsurge. Due to a confluence of trends driving the global business …
