Sandra Bell - Böcker
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6 produkter
6 produkter
249 kr
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This work is a cross-cultural inquiry into the practice of celibacy around the world and through the ages, among groups as diverse as: Kenyan villagers; US prisoners; Mazatec shamans; Buddhist nuns and monks; Shaker Church members; and anorexic women. The examples of celibacy described illustrate the complex relationship between human sexuality and its particular sociocultural context. Ideas about the body, gender, family, work, religion, health, and other dimensions of life come sharply into focus as the contributors examine many practices and institutions surrounding sexual abstinence. They show that, though celibacy is certainly sometimes a punishment or a deliberate ritual abstinence, it also serves many other social and material functions and in some cases contributes to kin-group survival and well-being.
1 068 kr
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2 040 kr
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Friendship is usually seen as a vital part of most people's lives in the West. From our friends, we hope to derive emotional support, advice and material help in times of need. In this pioneering book, basic assumptions about friendship are examined from a cross-cultural point of view. Is friendship only a western conception or is it possible to identify friends in such places as Papua New Guinea, Kenya, China, and Brazil? In seeking to answer this question, contributors also explore what friendship means closer to home, from the bar to the office, and address the following:* Are friendships voluntary?* Should friends be distinguished sharply from relatives?* Do work and friendship mix?* Does friendship support or subvert the social order?* How is friendship shaped by the nature of the person, gender, and the relationship between private and public life?* How is friendship affected when morality is compromised by self-interest?This book represents one of the few major attempts to deal with friendship from a comparative perspective. In achieving this aim, it demonstrates the culture-bound nature of many assumptions concerning one of the most basic building-blocks of western social relationships. More importantly, it signposts the future of social relations in many parts of the world, where older social bonds based on kinship or proximity are being challenged by flexible ties forged when people move within local, national and increasingly global networks of social relations.
558 kr
Skickas inom 10-15 vardagar
Friendship is usually seen as a vital part of most people's lives in the West. From our friends, we hope to derive emotional support, advice and material help in times of need. In this pioneering book, basic assumptions about friendship are examined from a cross-cultural point of view. Is friendship only a western conception or is it possible to identify friends in such places as Papua New Guinea, Kenya, China, and Brazil? In seeking to answer this question, contributors also explore what friendship means closer to home, from the bar to the office, and address the following:* Are friendships voluntary?* Should friends be distinguished sharply from relatives?* Do work and friendship mix?* Does friendship support or subvert the social order?* How is friendship shaped by the nature of the person, gender, and the relationship between private and public life?* How is friendship affected when morality is compromised by self-interest?This book represents one of the few major attempts to deal with friendship from a comparative perspective. In achieving this aim, it demonstrates the culture-bound nature of many assumptions concerning one of the most basic building-blocks of western social relationships. More importantly, it signposts the future of social relations in many parts of the world, where older social bonds based on kinship or proximity are being challenged by flexible ties forged when people move within local, national and increasingly global networks of social relations.
International Brand Management of Chinese Companies
Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets
Inbunden, Engelska, 2008
1 961 kr
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China is certainly doing its best to keep the world mesmerized by its e- nomic achievements. The Chinese economic growth story that begun 30 years ago has in terms of dynamics and duration long since surpassed all those “economic miracles” which have brought Germany, Japan, and the South East Asian Tigers into the top–league of the industrialized world. The rapid expansion of the Chinese economy has gone along with a fu- fledged re-integration of China into the global economic system. In the course of the last 30 years China has become a major player in the global economy and today is on a trajectory towards even greater prominence. In recent years, the Chinese economy seems to have reached an imp- tant threshold line of economic development and global integration. In the first quarter century of reform and global opening, Chinese enterprises have been largely confined to a ‘passive’ role in the global division of - bor. Foreign enterprises as the proprietors of greatly superior business models, production technologies, management models as well as very competitively established brands have been integrating Chinese players in their value chains and global operations. Lacking the necessary production technologies, products as well as marketing knowledge to successfully - dress OECD-consumers, Chinese enterprises have been hardly able to - ter the global markets without such guidance. Now, this constellation is changing.
International Brand Management of Chinese Companies
Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets
Häftad, Engelska, 2010
1 961 kr
Skickas inom 10-15 vardagar
This book is a must read for all those interested in building successful global brands and for all those interested in China and Chinese companies - A strange combination? No. Based on extensive research and interviews with Lenovo, Haier, TCL, Hisense and key decision makers worldwide, Sandra Bell gives reasons and identifies a Chinese way of international brand management. She reveals: - Who are Chinese branded companies? Where are they coming from, where are they heading for? What are their strengths and weaknesses regarding branding, marketing and going global? - How does an appropriate brand strategy look like, when Chinese branded companies enter developed markets in the US and Western Europe? What can they learn from successful brands from Japan and Korea? - How have Lenovo, Haier, TCL and Hisense entered the US and Western European markets so far? To what extend have they followed the recommended brand approach. What did they decide differently and why? Read the book and discover yourself.