Sara Kelly Johns – författare
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2 produkter
2 produkter
Elevating the School Library
Building Positive Perceptions Through Brand Behavior
Häftad, Engelska, 2023
522 kr
Skickas inom 5-8 vardagar
Branding isn't just for companies and celebrities. Your school library is a brand too, and this book will show you how powerful the concept of branding can be. You will learn how to use it as a tool for articulating the value and importance of the school library while also better defining and delineating to stakeholders who school librarians are and why having a school librarian matters. Complete with a list of guiding questions at the end of each chapter to help you put its concepts into practice, this book includes templates, checklists, and worksheets to assist you in undertaking school library branding, a rebrand, or a brand rehabilitation; offers concrete guidance and techniques for engaging effectively with your community by creating a strategic communications plan; walks you through incorporating the use of data and community demographics analysis to improve your practice and thus increase positive perceptions of the impact of your work; shows how to use existing AASL personas as well as how to develop additional learner personas (such as trauma-sensitive, special groups and non-users) through a brand audit; presents a focused exploration of brand behavior, emphasizing the impact, influence, and integrity of brand credibility; analyzes the work of Jim Collins (Good to Great), John Kotter (Our Iceberg is Melting), and others to shed light on the importance of the "business" aspects of the school library; and spotlights successful and unsuccessful examples of branding from the realm of both business and libraries, connecting them to the AASL Standards.
582 kr
Skickas inom 5-8 vardagar
A patron of one library is the potential patron of any other library at a different time of life or location. And though each library serves its own unique community, when different kinds of libraries speak together with one voice, the entire library ecosystem is stronger. Distilling the work of ALA's Ecosystem Task Force, this book will guide library organizations in assessing and extending the strength of their ecosystems by identifying priorities for advocacy and legislation. Its flexible framework can apply to the library ecosystem at any level and can accommodate all types of libraries and library organizations, including friends groups and trustees, vendors, and literacy groups. In this book, readers will learn what constitutes a library ecosystem and how diverse libraries can unite around common goals and values; see the ways in which various library types (school, public, and academic) differ and how they can better see one another as essential allies with shared values; learn the elements of ecosystem thinking, including components such as effective leadership, communication, collaboration, and sustainability for advocacy success; learn how to apply ecosystem ideas to bolster legislative advocacy and combat censorship attempts; grasp the contrasts between “going it alone,” which often devolves into fragmented messaging and unfocused action at cross-purposes with other libraries, and speaking together with one voice, as illustrated through real-world examples and case studies; and get an assortment of practical tip sheets, discussion questions, points to consider, and other helpful prompts and guideposts for setting out on their own ecosystem journey.