Simon Sinek – författare

Alla har ett VARFÖR. Varför är vissa människor och organisationer mer innovativa, mer inflytelserika och mer framgångsrika än andra?

I denna moderna klassiker presenterar Simon Sinek sitt svar: De har hittat sitt VARFÖR. Marthin Luther King Jr, Steve Jobs och bröderna Wright kan tyckas ha lite gemensamt, men de visste alla VARFÖR de gjorde som de gjorde. Ledare som låter sitt VARFÖR prägla organisationen har mycket lättare att få alla med sig – och nå framgång.

FRÅGA FÖRST VARFÖR (Start With Why) gavs ut första gången 2009 och blev en omedelbar klassiker. Det här är den första svenska utgåvan av boken.

I alla spel med ett klart definierat slut, som fotboll eller schack, är aktörerna kända, reglerna fasta och slutmålet tydligt. Vem som är vinnare och vem som är förlorare är enkelt att avgöra.  

I spel utan slut, som affärer, politik eller livet självt, kommer och går spelarna, reglerna är föränderliga och slutmålet är ständigt rörligt. Det finns inga vinnare eller förlorare i spelet utan slut: bara de som ligger före och de som halkar efter.  

Ju mer Simon Sinek började förstå skillnaden mellan dessa system, desto mer började han se ändlösa spel överallt omkring oss. Han insåg snart att många av de svårigheter som företag och organisationer genomgår helt enkelt beror på att deras ledare agerade i tron att de spelade ett spel med klart definierat slut när de i själva verket deltog i ett spel utan slut. Sådana organisationer riskerar att hamna på efterkälken vad gäller innovation, gruppmoral och till sist resultat.  

Ledare som har ett ändlöst tankesätt bygger istället starka och flexibla organisationer präglade av innovationskraft. De anställda litar på varandra och sina chefer. Dessa organisationer har förmåga att frodas i en värld i ständig förändring, medan deras konkurrenter hamnar efter. Det är dessa ledare som för oss alla in i framtiden.  

Simon Sineks poäng är att förmågan att bemästra spelet utan slut är helt avgörande för varje ledare som alltid strävar efter att göra sin organisation så stark som möjligt.    

Simon Sinek är författare och föreläsare, född 1973 i Storbritannien. Han har bjudits in till organisationer som Microsoft, American Express, FN och Pentagon för att presentera sina idéer. Hans TED-talk som utgått från boken har visats närmare 40 miljoner gånger.

Do you know how to play the game you’re in? In finite games, like football or chess, the players are known, the rules are fixed, and the endpoint is clear. The winners and losers are easily identified. In infinite games, like business or politics or life itself, the players come and go, the rules are changeable, and there is no defined endpoint. There are no winners or losers in an infinite game; there is only ahead and behind. The more I started to understand the difference between finite and infinite games, the more I began to see infinite games all around us. I started to see that many of the struggles that organizations face exist simply because their leaders were playing with a finite mindset in an infinite game. These organizations tend to lag behind in innovation, discretionary effort, morale and ultimately performance. The leaders who embrace an infinite mindset, in stark contrast, build stronger, more innovative, more inspiring organizations. Their people trust each other and their leaders. They have the resilience to thrive in an ever-changing world, while their competitors fall by the wayside. Ultimately, they are the ones who lead the rest of us into the future. Any worthwhile undertaking starts with Why – the purpose, cause or belief that inspires us to do what we do and inspires others to join us. Good leaders know how to build Circles of Safety that promote trust and cooperation throughout their organizations. But that’s not enough to help us chart a course through the unpredictable, often chaotic landscape of today’s marketplace. I now believe that the ability to adopt an infinite mindset is a prerequisite for any leader who aspires to leave their organization in better shape than they found it.

Brought to you by Penguin.A REVOLUTIONARY APPROACH TO LONG TERM BUSINESS STRATEGY FROM THE BESTSELLING AUTHOR OF START WITH WHY The New York Times-bestselling author of Start With Why, Leaders Eat Last, and Together Is Better offers a bold new approach to business strategy by asking one question: are you playing the finite game or the infinite game? In The Infinite Game, Sinek applies game theory to explore how great businesses achieve long-lasting success. He finds that building long-term value and healthy, enduring growth - that playing the infinite game - is the only thing that matters to your business.© Simon Sinek 2019 (P) Penguin Audio 2019

Penguin presents the audiobook edition of Find Your Why by Simon Sinek, David Mead and Peter Docker, read by Stephen Shedletzky and with an introduction by the author.Start With Why has led millions of readers to rethink everything they do, in their personal lives, their careers and their organisations.Now Find Your Why picks up where Start With Why left off. It shows you how to apply Simon Sinek''s powerful insights so that you can find more inspiration at work and in turn inspire those around you.This hands-on, step-by-step guide will help you to find your WHY. With detailed exercises, illustrations and action steps for every stage of the process, Find Your Why can help you address many important concerns including:-What if my WHY sounds like my competitors?-Can I have more than one WHY?-If my work doesn''t match my WHY, what should I do?-What if my team can''t agree on our WHY?Whether you''ve just started your first job, are leading a team or are CEO of your own company, the exercises in this book will help guide you on a path to long-term success and fulfilment, both for you and your colleagues.

Brought to you by Penguin. *Narrated by Simon Sinek*Leadership is not a rank, it is a responsibility. Leadership is not about being in charge, it is about taking care of those in your charge.When we take care of our people, our people will take care of us. They will help see that our cause becomes a reality.In Leaders Eat Last, Simon Sinek, internationally bestselling author of Start With Why, investigates these great leaders from Marine Corps Officers, who don''t just sacrifice their place at the table but often their own comfort and even their lives for those in their care, to the heads of big business and government - each putting aside their own interests to protect their teams.''Simple and elegant, it shows us how leaders should lead'' William Ury, co-author of Getting to Yes

Brought to you by Penguin.ISN''T IT TIME YOU READ START WITH WHY?Simon Sinek''s iconic global bestseller has sold more than three million copies by asking a simple fundamental question:Why are some people and organisations more innovative, more influential, and more profitable than others?The answer to why is another why. Leaders like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with a WHY. They realized that people won''t truly buy into an idea, a movement, a product or a service until they understand the WHY behind it.With a new foreword, and updates throughout – like the importance of holding onto our WHY in a social media obsessed world - this 15th anniversary edition celebrates the simple but transformative idea that leads people to inspire greatness.''One of the most incredible thinkers of our time,'' Steven Bartlett, podcaster and author of Diary of a CEO‘A deep, abiding understanding of what you want to inspire, and how you want to lead is the basis of this inspirational book’ Forbes© Simon Sinek 2011 (P) Penguin Audio 2025

Simon Sinek sparked a movement with his bestsellers START WITH WHY and LEADERS EAT LAST. Now this beautifully illustrated book will inspire more readers to ask for help, help others, and discover their own courage through a charming story about change.   Life is a series of choices. Do we go left or right? Jump forward or hold back?   Sometimes our choices work out for the better…and sometimes they don’t. But there is one choice, regardless of every other decision, that profoundly affects how we feel about our journey: Do we go alone or do we go together?   It is the courageous few who ask for help. It is the giving few willing to help others. We can all find the courage we need and know the joy of service – the minute we learn that together is better.   Filled with inspiring quotes, this richly illustrated fable tells a delightful story of three kids who go on a journey to a new playground and take a stand for what they believe. The story is a metaphor for anyone looking to make a change or wondering how to pursue their dreams. And the message is simple: relationships – real, human relationships – really, really matter. The stronger our relationships, the stronger the bonds of trust and cooperation, the more we can accomplish and the more joy and fulfillment we get from our work and personal lives.   The three heroes are archetypes who represent us all at various points in our lives. Their main challenge is the same one we face every day: How can we find the things we’re looking for? According to Sinek, if we each do our part to help advance a shared vision, we can build the world we imagine.   In addition to the story itself, Sinek shares such profound lessons as:    · A team is not a group of people that work together. A team is a group of people that trust each other.   · Fight against something and we focus on the thing we hate. Fight for something and we focus on the thing we love.   · Working hard for something we don’t care about is called stress. Working hard for something we love is called passion.   · A star wants to see himself rise to the top. A leader wants to see those around him become stars.  Together is Better was designed to be given as a gift to someone you want to inspire, or to say thank you to someone who inspires you. It's completely different from Sinek's previous work. It may look like a children's book, but it's definitely for adults.This book includes a special page featuring the Scent of Optimism.