Steven Pike – författare
729 kr
Skickas inom 10-15 vardagar
2 244 kr
Skickas inom 10-15 vardagar
2 244 kr
Skickas inom 10-15 vardagar
836 kr
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Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing can be planned, implemented and evaluated to achieve successful destination competitiveness.
This new third edition has been revised and updated to include:
27 new and updated case studies, including destinations such as Sri Lanka, Barbados, the UAE, and crucially relevant topics such as the Australian bushfires and the threat of COVID-19
Brand-new pedagogical features such as in-chapter class activities, key term definitions, and highlighted critical points
New content on cross-sector consortia marketing for meetings and events, social media influencer marketing, the role of technology, resource consumption and climate change, creativity and innovation in developing destination branding, experiential destination marketing and the influence of culture and sustainability on destination marketing
Links to free access of the author’s journal articles on destination marketing
Updated additional online resources for lecturers and students including PowerPoint slides, quizzes and discussion questions
It is written in an engaging style and applies theory to a range of tourism destinations at the consumer, business, national and international level by using topical examples.
836 kr
Läs direkt efter köp
Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing can be planned, implemented and evaluated to achieve successful destination competitiveness.
This new third edition has been revised and updated to include:
27 new and updated case studies, including destinations such as Sri Lanka, Barbados, the UAE, and crucially relevant topics such as the Australian bushfires and the threat of COVID-19
Brand-new pedagogical features such as in-chapter class activities, key term definitions, and highlighted critical points
New content on cross-sector consortia marketing for meetings and events, social media influencer marketing, the role of technology, resource consumption and climate change, creativity and innovation in developing destination branding, experiential destination marketing and the influence of culture and sustainability on destination marketing
Links to free access of the author’s journal articles on destination marketing
Updated additional online resources for lecturers and students including PowerPoint slides, quizzes and discussion questions
It is written in an engaging style and applies theory to a range of tourism destinations at the consumer, business, national and international level by using topical examples.
2 590 kr
Läs direkt efter köp
Key learning outcomes are to enhance understanding of the fundamental issues relating to:The rationale for the establishment of DMOsThe structure, roles, goals and functions of DMOsThe key opportunities, challenges and constraints facing DMOsThe complexities of marketing destinations as tourism brands
The AuthorDr Steven Pike (PhD) spent 17 years in the tourism industry, working in destination marketing organisations, before joining academia. He is currently a Visiting Scholar with the School of Advertising, Marketing and Public Relations at Queensland University of Technology, and Senior Lecturer in the School of Marketing and Tourism at Central Queensland University.
2 590 kr
Läs direkt efter köp
Key learning outcomes are to enhance understanding of the fundamental issues relating to:The rationale for the establishment of DMOsThe structure, roles, goals and functions of DMOsThe key opportunities, challenges and constraints facing DMOsThe complexities of marketing destinations as tourism brands
The AuthorDr Steven Pike (PhD) spent 17 years in the tourism industry, working in destination marketing organisations, before joining academia. He is currently a Visiting Scholar with the School of Advertising, Marketing and Public Relations at Queensland University of Technology, and Senior Lecturer in the School of Marketing and Tourism at Central Queensland University.
628 kr
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618 kr
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1 570 kr
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