Sumesh Singh Dadwal – författare

Many scholars have argued that technology, entrepreneurship, integrated business models and marketing are key to the success of any business, but in particular to the success of unicorn companies. However, there is a need to further investigate interdisciplinary approaches to techno entrepreneurial business strategy, which remains a neglected area of research.In this edited volume, authors explore and develop principles, models and other theoretical and practical concepts to develop better guidance on how to adapt business models using new technologies such as AI, cloud computing, blockchain, cybersecurity, and infrastructure. Underpinned by established academic theories, the book explores integrated business models that are both defensive and offensive in strategic outlook. Ultimately, it will help students, researchers and entrepreneurs to design, develop and implement technology-enabled integrated business models.

Many scholars have argued that technology, entrepreneurship, integrated business models and marketing are key to the success of any business, but in particular to the success of unicorn companies.

This book offers a profound exploration into how technology-enabled marketing strategies often undermine personal freedom, undertake unethical, non-permissible marketing and manipulate consumer behaviour. It looks at what remedial actions can be taken to have sustainable, ethical and recuperative marketing. Taking an interdisciplinary approach, this book delves into the history, psychology, theories, and models of modern marketing practices, revealing the often hidden, coercive strategies that erode individual autonomy, and will provide guidance for new models for suitable and recuperative marketing.The authors draw on extensive research and real-world examples from advanced and developing countries and critically examine the technological, legal and ethical implications of these marketing practices. It proposes pathways to more respectful, empowering, democratic, sustainable, and recuperative marketing models and approaches.

This book performs to bridge the erstwhile chasm between esoteric academic theory in sustainability and pragmatic business practices per consumer research—a dichotomy that had long eluded reconciliation until the commencement of this study. While studying sustainable mobility, the traditional approaches have often been myopic, focusing singularly on either the theoretical underpinnings of sustainability or the immediate commercial imperatives dictated by market forces. This book, however, seeks to synthesize these seemingly disparate domains into a cohesive narrative that is both intellectually rigorous and practically applicable. The urgency of this synthesis is provided by the growing recognition that the transition to sustainable mobility cannot be effectuated by isolated efforts. It requires a confluence of academic insights, consumer behavior analytics, and technological innovation, all harmonized to foster a transportation ecosystem that is both environmentally sustainable and socially equitable. This book aspires to fill the lacuna left by prior research, offering a blueprint for integrating sustainable principles into the fabric of mobility in a manner that resonates with both policymakers and the populace at large.