Thomas Edmonds – författare

Learning Financial Accounting can often feel like learning a foreign language to students. Before students even grasp the underlying concepts of Accounting, they are immersed in unfamiliar terms, and before students fully realize the purpose of financial statements, they are asked to make detailed recording procedures. This early emphasis on terminology and recording can be a struggle for non-accounting majors to see the relevancy, leading to increased dropouts and higher failure rates. This creates a challenge for Financial Accounting instructors, who must balance the need to engage and retain non-majors while fully preparing Accounting majors for the next level.The authors of Introductory Financial Accounting for Business offer a solution emphasizing an analytical approach to Accounting – teaching students to think like business professionals and speak in terms of bottom-line consequences: How will a given transaction impact my overall business? How can I make better business decisions whether I’m an accountant, manager, or entrepreneur?Business leaders are demanding that new graduates have these critical thinking skills in order to handle a rapidly changing modern business environment.  Today's students will encounter new technological advances in automated data capture, data analytics, and artificial intelligence – processes that are automating traditional recording procedures. Rather than tallying transactions, students will be required to analyze and interpret data, making decisions early and often and thinking like business professionals. The Edmonds/Olds team’s fresh approach and modern pedagogy helps prepare students for their business careers.

Learning Financial Accounting can often feel like learning a foreign language. Before students even grasp the underlying concepts of accounting, they are immersed in unfamiliar terms, and before students fully realize the purpose of financial statements, they are asked to make detailed recording procedures. This early emphasis on terminology and recording can be a struggle for non-accounting majors to see the relevancy, leading to increased dropouts and higher failure rates. This creates a challenge for Financial Accounting instructors, who must balance the need to engage and retain non-majors while fully preparing accounting majors for the next level. The authors of Introductory Financial Accounting for Business offer a solution emphasizing an analytical approach to accounting – teaching students to think like business professionals and speak in terms of bottom-line consequences: How will a given transaction impact my overall business? How can I make better business decisions whether I’m an accountant, manager, or entrepreneur? Today's students will encounter new technological advances in automated data capture, data analytics, and artificial intelligence – processes that are automating traditional recording procedures. Rather than tallying transactions, students will be required to analyze and interpret data, making decisions early and often and thinking like business professionals. The Edmonds/Olds team’s fresh approach and modern pedagogy helps prepare students for future business careers.

Survey of Accounting,7th edition, is designed to cover both financial and managerial accounting topics in a one-semester non-major course. The book focuses on decision-making by employing a Horizontal Financial Statements Model to show students how each business event impacts the financial statements. Managerial chapters focus on using the information to make business decisions. Edmonds’ unique approach shifts the focus from memorizing procedures to developing real-world thinking patterns and is easy for students to understand. The book offers the most comprehensive set of instructional videos on the market including an author-created video and quiz for each learning objective. The 7th edition also includes all-new resources such as Self-Study review problem videos to walk students through a comprehensive problem at the end of each chapter, an expanded number of guided example videos to assist students with end-of-chapter exercises, brief exercises that focus on one learning objective at a time, and career readiness features such as assignable Tableau Dashboard Activities, Integrated Excel Exercises, and Critical Thinking problems that build student familiarity and skills with tools that are commonplace in business and accounting practices today. These pedagogical innovations and supplementary materials have made the Edmonds content a popular choice.</