Tim Hill – författare

What fuels capitalism and what stops it from collapsing? Does marketing communications support and sustain the economic and political status quo?

This book is not about describing the ways in which businesses can optimize the messages they put across or about adding to the marketing communicator’s toolkit. This book argues that marketing communications plays an increasingly important role in bolstering contemporary capitalism. Drawing on conceptualizations of the ‘market’ from political economy and sociology, it focusses on five logics that underpin and sustain the form of capitalism in which we live: the logic of competition, the logic of sustainability, the logic of individualism, the logic of objectivity, and the logic of distraction. It does this by exploring those arenas which are increasingly dominated by the communicative activities of business: sport, CSR, social media, statistics, and entertainment.

Bringing theories from marketing and consumer research, sociology, cultural studies, technology and media studies to bear on marketing communications, this book is necessary reading for undergraduate and postgraduate students and academics who wish to understand the broader role of marketing communications in the reproduction of contemporary capitalism.

What fuels capitalism and what stops it from collapsing? Does marketing communications support and sustain the economic and political status quo?

This book is not about describing the ways in which businesses can optimize the messages they put across or about adding to the marketing communicator’s toolkit. This book argues that marketing communications plays an increasingly important role in bolstering contemporary capitalism. Drawing on conceptualizations of the ‘market’ from political economy and sociology, it focusses on five logics that underpin and sustain the form of capitalism in which we live: the logic of competition, the logic of sustainability, the logic of individualism, the logic of objectivity, and the logic of distraction. It does this by exploring those arenas which are increasingly dominated by the communicative activities of business: sport, CSR, social media, statistics, and entertainment.

Bringing theories from marketing and consumer research, sociology, cultural studies, technology and media studies to bear on marketing communications, this book is necessary reading for undergraduate and postgraduate students and academics who wish to understand the broader role of marketing communications in the reproduction of contemporary capitalism.

Published in 1994, this book provides both information and guidance for teachers and students looking to advance their careers in primary education. The author considers the opportunities which exist, showing teachers how to develop their careers in ways which fulfil a variety of ambitions.

The author draws on research evidence about teachers’ work and careers, including his own survey of primary school headteachers. The issue of equal opportunities is addressed at each career stage, and advice is given on effective presentation of job applications and performance at interview.

Published in 1994, this book provides both information and guidance for teachers and students looking to advance their careers in primary education. The author considers the opportunities which exist, showing teachers how to develop their careers in ways which fulfil a variety of ambitions.

The author draws on research evidence about teachers’ work and careers, including his own survey of primary school headteachers. The issue of equal opportunities is addressed at each career stage, and advice is given on effective presentation of job applications and performance at interview.

Originally published in 1989. This book, which was one of the first to take account of the recommendations of the Education Reform Act which came into effect in September 1988, provides a practical overview of primary school management from resources, which include staff, space, equipment and finance, to relationships with outside bodies, governors, parents, teachers, children and non-teaching staff.

Originally published in 1989. This book, which was one of the first to take account of the recommendations of the Education Reform Act which came into effect in September 1988, provides a practical overview of primary school management from resources, which include staff, space, equipment and finance, to relationships with outside bodies, governors, parents, teachers, children and non-teaching staff.