136 kr
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136 kr
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138 kr
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729 kr
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What fuels capitalism and what stops it from collapsing? Does marketing communications support and sustain the economic and political status quo?
This book is not about describing the ways in which businesses can optimize the messages they put across or about adding to the marketing communicator’s toolkit. This book argues that marketing communications plays an increasingly important role in bolstering contemporary capitalism. Drawing on conceptualizations of the ‘market’ from political economy and sociology, it focusses on five logics that underpin and sustain the form of capitalism in which we live: the logic of competition, the logic of sustainability, the logic of individualism, the logic of objectivity, and the logic of distraction. It does this by exploring those arenas which are increasingly dominated by the communicative activities of business: sport, CSR, social media, statistics, and entertainment.
Bringing theories from marketing and consumer research, sociology, cultural studies, technology and media studies to bear on marketing communications, this book is necessary reading for undergraduate and postgraduate students and academics who wish to understand the broader role of marketing communications in the reproduction of contemporary capitalism.
729 kr
Läs direkt efter köp
What fuels capitalism and what stops it from collapsing? Does marketing communications support and sustain the economic and political status quo?
This book is not about describing the ways in which businesses can optimize the messages they put across or about adding to the marketing communicator’s toolkit. This book argues that marketing communications plays an increasingly important role in bolstering contemporary capitalism. Drawing on conceptualizations of the ‘market’ from political economy and sociology, it focusses on five logics that underpin and sustain the form of capitalism in which we live: the logic of competition, the logic of sustainability, the logic of individualism, the logic of objectivity, and the logic of distraction. It does this by exploring those arenas which are increasingly dominated by the communicative activities of business: sport, CSR, social media, statistics, and entertainment.
Bringing theories from marketing and consumer research, sociology, cultural studies, technology and media studies to bear on marketing communications, this book is necessary reading for undergraduate and postgraduate students and academics who wish to understand the broader role of marketing communications in the reproduction of contemporary capitalism.
1 180 kr
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2 478 kr
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625 kr
609 kr
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Published in 1994, this book provides both information and guidance for teachers and students looking to advance their careers in primary education. The author considers the opportunities which exist, showing teachers how to develop their careers in ways which fulfil a variety of ambitions.
The author draws on research evidence about teachers’ work and careers, including his own survey of primary school headteachers. The issue of equal opportunities is addressed at each career stage, and advice is given on effective presentation of job applications and performance at interview.
609 kr
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Published in 1994, this book provides both information and guidance for teachers and students looking to advance their careers in primary education. The author considers the opportunities which exist, showing teachers how to develop their careers in ways which fulfil a variety of ambitions.
The author draws on research evidence about teachers’ work and careers, including his own survey of primary school headteachers. The issue of equal opportunities is addressed at each career stage, and advice is given on effective presentation of job applications and performance at interview.
428 kr
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Originally published in 1989. This book, which was one of the first to take account of the recommendations of the Education Reform Act which came into effect in September 1988, provides a practical overview of primary school management from resources, which include staff, space, equipment and finance, to relationships with outside bodies, governors, parents, teachers, children and non-teaching staff.
424 kr
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Originally published in 1989. This book, which was one of the first to take account of the recommendations of the Education Reform Act which came into effect in September 1988, provides a practical overview of primary school management from resources, which include staff, space, equipment and finance, to relationships with outside bodies, governors, parents, teachers, children and non-teaching staff.
208 kr
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140 kr
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A tiny unseen virus has shut down businesses, crippled nations, and taken the lives of precious people. Those lives can never be replaced. And then there is the petty stuff like finding a single roll of toilet paper at the supermarket. People are wearing masks and gloves to protect themselves and others from this unseen enemy potentially hiding inside of friends, neighbors, and family members. Normal just isn’t normal anymore. Normal is just a place in people’s minds that everyone seems to want to get back to as soon as possible. Some people are even calling it a new normal, but what is that?
As the concept of going back to better is considered, Dr. Tim Hill, Tim Enochs, and Adam Enochs fully understand that some losses can never be replaced, and in that realm, there is no going back to better. In 49 Days Back to Better, they focus on areas where there is a choice whether to go back to normal in those areas or find the way back to something better.
138 kr
Skickas inom 5-8 vardagar
138 kr
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Skickas inom 5-8 vardagar
142 kr
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136 kr
Skickas inom 5-8 vardagar
138 kr
Skickas inom 5-8 vardagar
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228 kr
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