Tom Doctoroff – författare

Visar alla böcker från författaren Tom Doctoroff. Handla med fri frakt och snabb leverans.

3 produkter

1. 

   What Chinese Want

   Av Tom Doctoroff, Emily Carleton

   Häftad, 2013

   239 kr

   Lägg i varukorg

2. 

   Twitter is Not a Strategy

   Remastering the Art of Brand Marketing

   Av Tom Doctoroff

   Inbunden, 2014

   314 kr

   Lägg i varukorg

   In a cultural climate saturated by technology, marketing professionals have focused their energies on creating newer and more digital methods of advertising their brands, with the fear that if they don't embrace "Big Data," they will fade into obscurity. But Tom Doctoroff, Asia CEO for J. Walter …

3. 

   Billions

   Selling to the New Chinese Consumer

   Av Tom Doctoroff

   Häftad, 2007

   195 kr

   Lägg i varukorg

   This book cracks the supposedly indecipherable code of marketing to the new Chinese consumer - all 1.3 billion of them. It distils what Tom Doctoroff has learned over the past eleven years in Greater China with J. Walter Thompson, one of the region's largest advertising agencies. Marketers of some …