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Marketing Destinations and Venues for Conferences, Conventions and Business Events introduces students to key areas of marketing and promotion that are essential if destinations are to compete successfully in the rapidly expanding global business event sector. It achieves this by looking at issues surrounding business event marketing, strategic planning, destination and venue selling strategies and future challenges.
The 2nd Edition has also been updated to include:
New content on: destination marketing organisations’ and venues’ use of technology, use and impact of social media, sponsorship and partnership issues, economic changes as well as their responses to demand for sustainable meetings locations Updated and new case studies on growth areas and emerging markets e.g. Middle East, Asia, Eastern Europe/Russia, Africa and South America, but also to include material on mature markets, destinations and venue operators A genuinely international focus in terms of content and examples New review and discussion questions and, where appropriate, learning outcomes New online resource package for students and lecturers including: weblinks, power point slides and project questions (coming soon).Accessible, global and informative, this is essential reading for all future business event and conference managers.
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Läs direkt efter köp
Marketing Destinations and Venues for Conferences, Conventions and Business Events introduces students to key areas of marketing and promotion that are essential if destinations are to compete successfully in the rapidly expanding global business event sector. It achieves this by looking at issues surrounding business event marketing, strategic planning, destination and venue selling strategies and future challenges.
The 2nd Edition has also been updated to include:
New content on: destination marketing organisations’ and venues’ use of technology, use and impact of social media, sponsorship and partnership issues, economic changes as well as their responses to demand for sustainable meetings locations Updated and new case studies on growth areas and emerging markets e.g. Middle East, Asia, Eastern Europe/Russia, Africa and South America, but also to include material on mature markets, destinations and venue operators A genuinely international focus in terms of content and examples New review and discussion questions and, where appropriate, learning outcomes New online resource package for students and lecturers including: weblinks, power point slides and project questions (coming soon).Accessible, global and informative, this is essential reading for all future business event and conference managers.
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When Mollys pet cat dies, Mollys tears turn to wonder and eventually joy, as she finds out about atoms and how the atoms of her cat will be reused and become part of other plants and creatures in the future. In this journey of discovery, she realises that if the atoms continually get reused in the future, then they must have also done so in the past, and she speculates about what famous people or intriguing creatures may have once used the atoms that she now possesses. This leads her to wonder where these atoms came from in the first place, and she skips for joy and she is amazed when she discovers the answer.
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