V. James – författare
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3 produkter
3 produkter
Inbunden, Engelska, 2007
558 kr
Skickas inom 10-15 vardagar
This text presents a cutting edge approach to the analysis of brand choice, relevant to marketing practice and social science. This analysis reveals the causes of consumer choice that underlie brand selection; the role of price and non-price elements of marketing; a new way of describing the structure of markets and analyzing consumer behaviour.
E-bok
PDF, Engelska, 2007734 kr
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This text presents a cutting edge approach to the analysis of brand choice, relevant to marketing practice and social science. This analysis reveals the causes of consumer choice that underlie brand selection; the role of price and non-price elements of marketing; a new way of describing the structure of markets and analyzing consumer behaviour.
Inbunden, Engelska, 2022
337 kr
Skickas inom 3-6 vardagar