Marketing in Emerging Markets – serie
Visar alla böcker i serien Marketing in Emerging Markets. Handla med fri frakt och snabb leverans.
2 produkter
Bottom of the Pyramid Marketing
Making, Shaping and Developing BOP Markets
Inbunden, 2018
1116 kr
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Scholars have only recently begun to pay attention to Bottom of the Pyramid (BOP) marketing, and interest is growing on the subject amongst both marketing academics and practitioners. Organizations including HUL, P&G, Godrej, Nestlé and Cavin Kare, amongst many others, have started to seriously …
Marketing Management in Turkey
Av Selcen Ozturkcan, Elif Yolbulan Okan
Inbunden, 2018
1188 kr
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Emerging market economies have long been a significant driver of global growth, and since the beginning of the new millennium they have gained greater importance than ever. Economists state that the economies of emerging countries are rapidly catching up with those of developed countries and are …
