Ramendra Singh – författare

This book looks at markets in low-income economies and how they require fundamentally different marketing systems and strategies. Analyzing the sociocultural characteristics of these markets, it offers solutions for businesses to overcome spatial, institutional, and financial challenges while working in these contexts.

Markets for the poor are characterized by resource scarcity, weak institutions, and low literary rates, as well as a strong presence of cultural and community ties. This book provides an understanding of these marketplaces, including the consumer’s wants and aspirations, the relationship of the individual within the social milieu, and their unique cultural contexts. It provides strategies for businesses to develop a bottom-up knowledge of global markets and incorporates practices which are inclusive and sustainable. It also explores the links between human development, entrepreneurship, and marketing which are especially relevant in the pandemic-hit global economy.

This book will be of interest to students and researchers of marketing, business studies, business administration, rural management, marketing management, economics, and development studies.

This book looks at markets in low-income economies and how they require fundamentally different marketing systems and strategies. Analyzing the sociocultural characteristics of these markets, it offers solutions for businesses to overcome spatial, institutional, and financial challenges while working in these contexts.

Markets for the poor are characterized by resource scarcity, weak institutions, and low literary rates, as well as a strong presence of cultural and community ties. This book provides an understanding of these marketplaces, including the consumer’s wants and aspirations, the relationship of the individual within the social milieu, and their unique cultural contexts. It provides strategies for businesses to develop a bottom-up knowledge of global markets and incorporates practices which are inclusive and sustainable. It also explores the links between human development, entrepreneurship, and marketing which are especially relevant in the pandemic-hit global economy.

This book will be of interest to students and researchers of marketing, business studies, business administration, rural management, marketing management, economics, and development studies.

This collection covers different printed microstrip antenna designs,from rectangular to circular, broadband, dual-band, and millimeter-wave microstrip antennas to microstrip arrays. It further presents a new analysis of the rectangular and circular microstrip antenna efficiency and surface wave phenomena.

The book

Printed Antennas discusses the latest advances such as the Internet of Things for antenna applications, device-to-device communication, satellite communication, and wearable textile antenna in the field of communication. It further presents methods and techniques used for the enhancement of the performance parameters of the microstrip antenna and covers the design of conformal and miniaturized antenna structures for various applications. It will serve as an ideal reference text for senior undergraduates, graduate students, and researchers in fields including electrical engineering, electronics and communications engineering, and computer engineering.

This collection covers different printed microstrip antenna designs,from rectangular to circular, broadband, dual-band, and millimeter-wave microstrip antennas to microstrip arrays. It further presents a new analysis of the rectangular and circular microstrip antenna efficiency and surface wave phenomena.

The book

Printed Antennas discusses the latest advances such as the Internet of Things for antenna applications, device-to-device communication, satellite communication, and wearable textile antenna in the field of communication. It further presents methods and techniques used for the enhancement of the performance parameters of the microstrip antenna and covers the design of conformal and miniaturized antenna structures for various applications. It will serve as an ideal reference text for senior undergraduates, graduate students, and researchers in fields including electrical engineering, electronics and communications engineering, and computer engineering.