Ramendra Singh – författare

This book looks at markets in low-income economies and how they require fundamentally different marketing systems and strategies. Analyzing the sociocultural characteristics of these markets, it offers solutions for businesses to overcome spatial, institutional, and financial challenges while working in these contexts.Markets for the poor are characterized by resource scarcity, weak institutions, and low literary rates, as well as a strong presence of cultural and community ties. This book provides an understanding of these marketplaces, including the consumer’s wants and aspirations, the relationship of the individual within the social milieu, and their unique cultural contexts. It provides strategies for businesses to develop a bottom-up knowledge of global markets and incorporates practices which are inclusive and sustainable. It also explores the links between human development, entrepreneurship, and marketing which are especially relevant in the pandemic-hit global economy.This book will be of interest to students and researchers of marketing, business studies, business administration, rural management, marketing management, economics, and development studies.

This book looks at markets in low-income economies and how they require fundamentally different marketing systems and strategies. Analyzing the sociocultural characteristics of these markets, it offers solutions for businesses to overcome spatial, institutional, and financial challenges while working in these contexts.Markets for the poor are characterized by resource scarcity, weak institutions, and low literary rates, as well as a strong presence of cultural and community ties. This book provides an understanding of these marketplaces, including the consumer’s wants and aspirations, the relationship of the individual within the social milieu, and their unique cultural contexts. It provides strategies for businesses to develop a bottom-up knowledge of global markets and incorporates practices which are inclusive and sustainable. It also explores the links between human development, entrepreneurship, and marketing which are especially relevant in the pandemic-hit global economy.This book will be of interest to students and researchers of marketing, business studies, business administration, rural management, marketing management, economics, and development studies.

This collection covers different printed microstrip antenna designs,from rectangular to circular, broadband, dual-band, and millimeter-wave microstrip antennas to microstrip arrays. It further presents a new analysis of the rectangular and circular microstrip antenna efficiency and surface wave phenomena. The book Covers the latest advances and applications of microstrip antennas Discusses methods and techniques used for the enhancement of the performance parameters of the microstrip antenna Presents low-power wide area network (LPWAN) proximity-coupled antenna for Internet of Things applications. Highlights a new analysis of rectangular and circular microstrip antenna efficiency and surface wave phenomena. Showcases implantable antennas, H-shaped antennas, and wideband implantable antennas for biomedical applications Printed Antennas discusses the latest advances such as the Internet of Things for antenna applications, device-to-device communication, satellite communication, and wearable textile antenna in the field of communication. It further presents methods and techniques used for the enhancement of the performance parameters of the microstrip antenna and covers the design of conformal and miniaturized antenna structures for various applications. It will serve as an ideal reference text for senior undergraduates, graduate students, and researchers in fields including electrical engineering, electronics and communications engineering, and computer engineering.

This collection covers different printed microstrip antenna designs,from rectangular to circular, broadband, dual-band, and millimeter-wave microstrip antennas to microstrip arrays. It further presents a new analysis of the rectangular and circular microstrip antenna efficiency and surface wave phenomena. The book Covers the latest advances and applications of microstrip antennas Discusses methods and techniques used for the enhancement of the performance parameters of the microstrip antenna Presents low-power wide area network (LPWAN) proximity-coupled antenna for Internet of Things applications. Highlights a new analysis of rectangular and circular microstrip antenna efficiency and surface wave phenomena. Showcases implantable antennas, H-shaped antennas, and wideband implantable antennas for biomedical applications Printed Antennas discusses the latest advances such as the Internet of Things for antenna applications, device-to-device communication, satellite communication, and wearable textile antenna in the field of communication. It further presents methods and techniques used for the enhancement of the performance parameters of the microstrip antenna and covers the design of conformal and miniaturized antenna structures for various applications. It will serve as an ideal reference text for senior undergraduates, graduate students, and researchers in fields including electrical engineering, electronics and communications engineering, and computer engineering.

Scholars have only recently begun to pay attention to Bottom of the Pyramid (BOP) marketing, and interest is growing on the subject amongst both marketing academics and practitioners. Organizations including HUL, P&G, Godrej, Nestlé and Cavin Kare, amongst many others, have started to seriously market their products and services to poor consumers. However, as both academic and practitioner focus on BOP evolves, it is clear that marketing practitioners lag behind the research output in this area.  Bottom of the Pyramid Marketing: Making, Shaping and Developing BOP Markets is written to provide much needed attention to this new and growing research area. It will fulfill a gap in the market by expanding the current avenues of academic research, as well as providing a key insight into the area which is sure to be the next growth engine for organizations as they begin to think about marketing to poor consumers.  Aimed primarily at marketing practitioners and scholars, this book will prove useful to organizations looking for deeper insights on how they can successfully position their products and services to poor consumers, as well as how they can purchase or source products and services from poor producers.