Grafik och bildbehandling

Written by senior compositor, technical director, and master trainer Steve Wright, this book condenses years of production experience into an easy-to-read and highly informative guide suitable for both working and aspiring visual effects artists. This updated edition of Digital Compositing for Film and Video addresses the problems and difficult choices that professional compositors face daily with an elegant blend of theory, practical production techniques, and workflows. It is written to be software-agnostic, so it applies to any brand of software. It features many step-by-step workflows, powerful new keying techniques, and updates on the latest tech in the visual effects industry with all-new content on artificial intelligence (AI) for visual effects (VFX), Universal Scene Description (USD), Virtual Production, and Cryptomattes. A companion website offers images from the examples discussed in the book allowing readers to experiment with the material first-hand. This edition also adds Nuke workflows to the companion website for the first time.

Boken är en grundbok i parameterstyrd CAD med programmet OnShape som utgångspunkt. Den är tänkt att användas i flera olika typer av kurser inom högskolan, yrkeshögskolan och gymnasieskolan. För gymnasieskolan är bokens innehåll anpassat efter GY25.Parameterstyrd CAD för nybörjare med on Shape innehåller över 100 uppgifter, steg-för-steg-instruktioner och QR-koder till lösningsfilmer och exempel.• Skapande av tredimensionella modeller med solida former • Skapande av solida tredimensionella modeller• Skapa flexibla designer med parametrar• Hantering och organisering av modeller • Arbete med både plåtdelar och ytor • Använda modeller till simuleringar• Skriptning för att skapa egna verktyg • Skapa realistiska bilder med rendering• Förberedelse av modeller för 3D-utskrifter

Since Lightroom first launched 18 years ago, Scott Kelby’s The Adobe Photoshop Lightroom Book has been the world’s #1 top-selling Lightroom book (it has been translated into dozens of different languages), and this latest version is a huge update where Scott shares all his newest techniques, insights, and invaluable tips using his award-winning, plain-English style that makes learning Lightroom easy and fun.

Scott doesn’t just show you which sliders do what (every Lightroom book does that, right?). Instead, he shares his own personal settings, his time-tested techniques, and his proven step-by-step method of learning Lightroom, so you can begin using it like a pro from the start. Each year, he trains thousands of Lightroom users at his live seminars, online conferences, and through his blog at LightroomKillerTips.com, and he has learned firsthand what really works and what doesn’t. He tells you flat-out which techniques work best, which ones to avoid, and why.

You’ll learn:

His SLIM (Simplified Lightroom Image Management) system, which is taught at colleges and universities around the world because it’s so simple and straightforward, as it teaches you step by step how to organize your images, back them up, and be able to find them quickly and easily. How to make your images look like the pros, remove distracting things that are ruining otherwise great photos, and finally “get” the whole image editing thing. You’ll learn exactly what to do, in which order, and why. How to unlock the incredible power of Lightroom’s Masking tools (these are real game changers), including how to “paint with light” and Scott’s top masking tips to take your images to another level. How to use Lightroom along with Photoshop, and how to make the two work together absolutely seamlessly. You’ll be surprised at what you’ll be able to do, even if you’ve never used Photoshop before. How to expand Lightroom’s power to your phone or tablet, so you can organize and edit your images from anywhere.  How to share your images in print and in gorgeous coffee table books, or online, including how to do online client proofing or share images with a group.

You can download many of the same images in the book, so you can follow right along, and you'll get a killer collection of custom Lightroom Develop and Print presets to give you some of the most sought-after looks and effects, all with just one click.

This is the first and only book to bring the whole process together in such a clear, concise, and visual way. There is no faster, more straight-to-the-point, or more fun way to learn Lightroom.

Comics: An Introduction provides a clear and detailed introduction to the Comics form – including graphic narratives and a range of other genres – explaining key terms, history, theories, and major themes. The book uses a variety of examples to show the rich history as well as the current cultural relevance and significance of Comics. Taking a broadly global approach, Harriet Earle discusses the history and development of the form internationally, as well as how to navigate comics as a new way of reading. Earle also pushes beyond the book to lay out the ways that fans engage with their comics of choice – and how this can impact the industry. She also analyses how Comics can work for social change and political comment. Discussing journalism and life writing, she examines how the coming together of word and image gives us new ways to discuss our world and ourselves. A glossary and further reading section help those new to Comics solidify their understanding and further their exploration of this dynamic and growing field.

För att lyckas med videoproduktioner krävs kunskap om berättande, dramaturgi, bildkomposition, manusarbete samt redigering och publicering. Den här handboken hjälper dig att gå från idé till en färdig video.Här hittar du konkreta tips på hur du kan förbättra och effektivisera arbetet i alla stadier, från idéarbete och research till hur du ska tänka när du filmar, redigerar och slutligen publicerar din video – allt med målet att maximera genomslagskraften för din video. Fokus ligger på bildberättande, dramaturgi, manusarbete och intervjuteknik, men boken tar även upp ämnen som lag och rätt, etiska riktlinjer samt hur du bör tolka videostatistik.Videoproduktion vänder sig i första hand till studenter i journalistik eller kommunikation, men tipsen och arbetssätten går att använda i alla typer av videoproduktioner.

"When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of the author’s first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough—today companies need “radical differentiation” to create lasting value for their shareholders and customers. In an entertaining 3-hour read you’ll learn: - why me-too brands are doomed to fail - how to "read" customer feedback on new products and messages - the 17 steps for designing “difference” into your brand - how to turn your brand’s “onliness” into a “trueline” to drive synergy - the secrets of naming products, services, and companies - the four deadly dangers faced by brand portfolios - how to “stretch” your brand without breaking it - how to succeed at all three stages of the competition cycle From the back cover: In an age of me-too products and instant communications, keeping up with the competition is no longer a winning strategy. Today you have to out-position, out-maneuver, and out-design the competition. The new rule? When everybody zigs, zag. In his first book, THE BRAND GAP, Neumeier showed companies how to bridge the distance between business strategy and design. In ZAG, he illustrates the number-one strategy of high-performance brands—radical differentiation. ZAG is an AIGA Design Press book, published under Peachpit's New Riders imprint in partnership with AIGA. For a quick peek inside ZAG, go to www.zagbook.com.

Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product.Get up and running on the latest JavaScript standard using this fully updated beginner’s guideThis hands-on, fast-paced guide shows, from start to finish, how to create dynamic Web pages complete with special effects using JavaScript. This edition contains updates for all major new features and the latest Web development techniques and practices. You will discover how to extend JavaScript’s capabilities to the server side using Node.js.JavaScript: A Beginner's Guide, Fifth Edition begins by clearly explaining the fundamentals, including variables, functions, operators, event handlers, objects, arrays, strings, and forms. From there, the book moves on to more advanced techniques, such as debugging, accessibility, and security. Throughout, “Ask the Expert,” “Try This,” notes, tips, and self tests highlight salient points and aid in learning.  •Teaches, step by step, how to get started developing Web applications•Features detailed examples and downloadable project files•Written by an experienced Web developer and JavaScript expert

Talking to people about your designs might seem like a basic skill, but it can be difficult to do well. In many cases, how you communicate with stakeholders, clients, and other nondesigners may be more important than the designs themselves. Because if you can’t get their support, your work will never see the light of day—no matter how good it is.This practical guide focuses on principles, tactics, and actionable methods for presenting your designs. Whether you design apps, websites, or products, you’ll learn how to get support from people who have influence over the project with the goal of creating the best user experience.Walk through the process of preparing and presenting your designsUnderstand stakeholder perspectives and learn how to empathize with themCultivate both implicit and explicit listening skillsLearn tactics and strategies for expressing the most effective response to feedbackCreate the right documentation for your decisions to avoid repeated conversationsLearn why following through is just as important as the meeting itself

Do you want to build web pages but have no prior experience? This friendly guide is the perfect place to start. You'll begin at square one, learning how the web and web pages work, and then steadily build from there. By the end of the book, you'll have the skills to create a simple site with multicolumn pages that adapt for mobile devices. Each chapter provides exercises to help you learn various techniques and short quizzes to make sure you understand key concepts. This thoroughly revised edition is ideal for students and professionals of all backgrounds and skill levels. It is simple and clear enough for beginners, yet thorough enough to be a useful reference for experienced developers keeping their skills up to date.

Kom igång med Revit ger en introduktion till användargränssnittet och hur man bygger byggnadsmodeller och skapar BIM-modeller. Läsaren leds vidare i fördjupande kapitel om användning av färdiga komponenter med integrerad information, hur man skapar egna byggnadskomponenter som väggar, dörrar, fönster, bjälklag etc. Boken beskriver även hur man hanterar byggnadskomponenter både grafiskt och genom information i tabeller och förteckningar. Vidare behandlas markarbete, att skapa topografier och terrängmodeller med information om schaktningsmängd och volym.Läsaren lär sig att göra solstudier på modellen, skriva ut 2D-handlingar som plan, fasad, sektion eller detaljer. Vidare beskrivs hur man kopplar AutoCAD:s DWG-format eller SketchUp till Revit-modellen. Boken behandlar även byggnadsmodeller med standardkomponenter och hur man använder datafiler från AutoCAD för att skapa underlag för Revit. Kom igång med Revit är avsedd för arkitekter, ingenjörer, projektörer, designers, inredningsarkitekter och byggnadsentreprenörer. Den kan användas av såväl studenter som yrkesverksamma som söker en praktisk guide till modellering med Revit.

THE BRAND GAP is the first book to present a unified theory of brand-building.  Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives. In an entertaining two-hour read you’ll learn: • the new definition of brand • the five essential disciplines of brand-building • how branding is changing the dynamics of competition • the three most powerful questions to ask about any brand • why collaboration is the key to brand-building • how design determines a customer’s experience • how to test brand concepts quickly and cheaply • the importance of managing brands from the inside • 220-word brand glossary From the back cover: Not since McLuhan’s THE MEDIUM IS THE MESSAGE has a book compressed so many ideas into so few pages. Using the visual language of the boardroom, Neumeier presents the first unified theory of branding—a set of five disciplines to help companies bridge the gap between brand strategy and customer experience. Those with a grasp of branding will be inspired by the new perspectives they find here, and those who would like to understand it better will suddenly “get it.” This deceptively simple book offers everyone in the company access to “the most powerful business tool since the spreadsheet.”

A joyous exploration of the cultural phenomenon that created Mario, Zelda and Pokémon, and an ode to our love of gaming, by one of the most trusted voices in video games writing.'Here is a book bursting with love. Bop your head against it and see if a shower of gold coins comes out.'SAM LEITH, THE TIMES'An engaging history of Japan's most famous business.'STEPHEN BUSH, FINANCIAL TIMES (Best Books of the Summer)'Superb.' GUARDIAN'Fascinating.' MAIL ON SUNDAY'Affectionate.' IRISH INDEPENDENT'Charming.' SPECTATOR'MacDonald writes brilliantly . . . A great book.'CHARLIE BROOKERFrom the instant classics to the hidden gems, Nintendo's video games occupy a special place in the hearts of hundreds of millions of people around the globe. Every player has forged a unique connection with a beloved game, feeling that rush of awe and wonder as they immersed themselves in a virtual world in pursuit of that most human of impulses: the desire to have fun.Super Nintendo finds lifelong gamer Keza MacDonald exploring Nintendo's legendary roster of games - as well as consoles such as the SNES, Gameboy, Wii and Switch, and a host of other quirky inventions from the Power Glove to Nintendo Labo - drawing from decades' worth of exclusive interviews with their creators and the people whose lives have been changed by them. Along the way, she tells the story of how this unassuming playing card company, founded in Kyoto in 1889, became one of the dominant cultural forces of the twenty-first century.Offering unparalleled access to the company and its fun-filled world, and written with warmth and wit, Super Nintendo captures the love that so many of us feel for video games - and reveals just what that love tells us about being human.FEATURING CHAPTERS ONUltrahand, Donkey Kong, Super Mario, The Legend of Zelda, Metroid, Pokémon, Kirby's Adventures, Wii Sports, Animal Crossing, Nintendo Labo, Super Smash Bros, Splatoon'Delightful . . . a vivid picture of the most important company in video games."'JASON SCHREIER, author of Blood, Sweat, and Pixels'Among the best things ever written about Nintendo.'TOM BISSELL, author of Extra Lives

Designing good application interfaces isn’t easy now that companies need to create compelling, seamless user experiences across an exploding number of channels, screens, and contexts. In this updated third edition, you’ll learn how to navigate through the maze of design options. By capturing UI best practices as design patterns, this best-selling book provides solutions to common design problems.You’ll learn patterns for mobile apps, web applications, and desktop software. Each pattern contains full-color examples and practical design advice you can apply immediately. Experienced designers can use this guide as an idea sourcebook, and novices will find a road map to the world of interface and interaction design.Understand your users before you start designingBuild your software’s structure so it makes sense to usersDesign components to help users complete tasks on any deviceLearn how to promote wayfinding in your softwarePlace elements to guide users to information and functionsLearn how visual design can make or break product usabilityDisplay complex data with artful visualizations

Photographers! Your guide is here!The demand for high-quality photographs is higher than ever. Whether you’re building your influencer rating online, capturing the moments of a child’s life, or are looking for ways to improve your skills, photography know-how is a must-have skill. Digital Photography For Dummies helps you do more than pointing, shooting, and hoping for the best or slapping a filter on a camera phone shot. This book introduces you to the camera settings and techniques that separate okay pictures from frame-worthy portraits. It then explains how to apply those skills to capturing your own portraits, landscape shots, and high-action photos.  Develop a better eye for image compositionDiscover how to light photos better, including using natural lightLearn to get quick results in auto settings or take full control in manual modeDiscover the elements of exposure and how they influence the final productFind instructions on taking a formal or casual portraitApply basic editing techniques to finalize your imageGo beyond photo apps and apply the techniques pros use for their images.

Learn how to use Autodesk Fusion 360 to digitally model your own original projects for a 3D printer or a CNC device.

Adobe Photoshop Classroom in a Book 2026 contains 15 lessons that use real-world, project-based learning to cover the basics and beyond, providing countless tips and techniques to help you become more productive with the program. For beginners and experienced users alike, you can follow the book from start to finish or choose only those lessons that interest you. Learn to:

Create and improve images using the professional tools in Adobe Photoshop Easily correct and repair photos Seamlessly remove backgrounds and unwanted object Select subjects with complex outlines, including hair Use Adobe Firefly generative AI to retouch challenging images or to create new images Composite multiple images with graphics and typography Using a timeline, animate graphics and type and combine them with video and audio Automate repetitive tasks Edit camera raw images Export your work for the web, mobile devices, video, and print

Classroom in a Book®, the best-selling series of hands-on software training workbooks, offers what no other book or training program does – an official training series from Adobe, developed with the support of Adobe product experts.

Purchasing this book includes valuable online extras. Follow the instructions in the book’s “Getting Started” section to unlock access to:

Downloadable lesson files you need to work through the projects in the book Web Edition containing the complete text of the book, interactive quizzes, and videos that walk you through the lessons step by step

What you need to use this book: Adobe Photoshop 2026 Release software, for either Windows or macOS. (Software not included.)

Video i olika former genomsyrar och påverkar vårt samhälle i allt större omfattning. Trots att vi alla är goda konsumenter av den rörliga bilden är det få som fått tillfälle att lära sig hur man producerar en video. Oavsett om du filmar med en smartphone, DSLR eller en professionell videokamera är det här boken som tar dig till nästa nivå. BOKENS INNEHÅLL: Utrustningen - Välj dina vapen Filma som ett proffs - Ljussättning, bildutsnitt, förstå kamerans begränsningar. Intervjun - Ljud och intervjuteknik för video och hur man får den perfekta synkbilden. Manus och speakerinspelning (berättarröst) Videoredigering - Grunderna och några trick Dramaturgin - Så fängslar du tittaren Video för sociala medier Juridiken - Dina rättigheter och skyldigheter som filmskapare FÖRFATTAREN: Jag har jobbat med att utbilda journaliststuderande i TV och video i över tio år och de senaste 15 åren jobbat för TV4, SVT och drivit produktionsbolag. Jag vet hur enkelt det kan vara att få en nybörjare att förstå grunderna i videoproduktion. Jag känner till de vanligaste nybörjarmisstagen och vet vad man skall trycka på för att snabbt lyfta en amatör till en hygglig nivå eller en driven begåvning till mästarnivå. I den här boken har jag fokuserat på det viktigaste och skalat bort det överflödiga.

Want to design your own video games? Let expert Scott Rogers show you how! If you want to design and build cutting-edge video games but aren't sure where to start, then the THIRD EDITION of the acclaimed Level Up! is for you! Written by leading video game expert Scott Rogers, who has designed for the hits Pac-Man World, God of War, Maximo and SpongeBob SquarePants, this updated edition provides clear and well-thought-out examples that forgo theoretical gobbledygook with charmingly illustrated concepts and solutions based on years of professional experience. Level Up! 3rd Edition has been NEWLY EXPANDED to teach you how to develop marketable ideas, learn what perils and pitfalls await during a game's pre-production, production and post-production stages, and provide even more creative ideas to serve as fuel for your own projects including: Developing your game design from the spark of inspiration all the way to productionLearning how to design the most exciting levels, the most precise controls, and the fiercest foes that will keep your players challengedCreating games for console, mobile, and VR/AR/MR—including detailed rules for game play design and controlsMonetizing your game from the design upPlay test your game to get the best feedback from your playersLevel Up! 3rd Edition features all-new content, including two new chapters and even a brand-new chili recipe—making it the most indispensable guide for video game designers both “in the field” and the classroom.

Are you ready for an amazing new edition of the Photoshop book that breaks all the rules?

Scott Kelby, Editor and Publisher of Photoshop User magazine—and the #1 best-selling photography techniques author—once again takes this book to a whole new level as he uncovers more of the latest, most important, and most useful Adobe Photoshop techniques for photographers.

This update to his award-winning, record-breaking book does something for digital photographers that has never been done before—it cuts through the bull and shows you exactly “how to do it.” It's not a bunch of theory; it doesn't challenge you to come up with your own settings or figure it out on your own. Instead, Scott shows you step by step the exact techniques used by today's cutting-edge photographers, and best of all, he shows you flat-out exactly which settings to use, when to use them, and why. That's why editions of this book are widely used as the official study guide in photography courses at colleges and universities around the world.

The photographer's workflow in Photoshop has evolved greatly over time and, in the latest edition of this book, you'll learn how to leverage Photoshop's new AI-powered masking features and how to spend less time on boring production tasks, so you can spend more time being creative. Plus, you'll learn:

The most useful retouching techniques for photographers, such as how to make “impossible” selections, like wind-blown hair (it's easy, once you know the secrets), and how to use layers like a pro. The sharpening techniques the pros really use. The pros' tricks for fixing the most common photo problems fast! How to seamlessly remove distracting things from your images. How to make the most of Camera Raw and when to work it into your workflow, even if you never shoot in RAW—it works great on JPEGs and TIFFs, too. The latest Photoshop special effects for photographers (there's a whole chapter just on these!). A host of shortcuts, workarounds, and slick “insider” tricks to help you get twice the work done in half the time.

You also get four online bonus chapters with even more content, along with the images used in the book, for download, so you can follow right along. If you're ready to learn all the “tricks of the trade”—the same ones that today's leading pros use to correct, edit, retouch, and sharpen their work—then you're holding the book that will do just that.

I en tid när alla ska ”digitalisera” och förändras behöver vi veta vart vi står och vart vi vill.   Kan du inte utvärdera de olika vägarna framåt och hur det påverkar er nuvarande och framtida arkitektur så blir det likadant som för Alice; du vet inte VAD och HUR du ska förändra för att nå organisationens mål.   Att då istället kunna utvärdera de olika förändrings - förslagens arkitektur baserat på ett eller flera teoretiska och praktiska tillvägagångssätt gör att organisationen kan ta mer informerade och faktabaserade beslut. Vi ger då helt andra förutsättningar för att säkerställa att vi investerar i rätt arkitektur och uppnår de verksam - hetsmål vi satt upp.   Den här boken har skrivits av en grupp yrkesverksamma IT-arkitekter inom Iasa som under lång tid har arbetat inom området och dagligen möter frågeställningar kring hur man kan utvärdera arkitektur. Boken belyser området från en teoretisk utgångspunkt och utifrån de praktiska erfarenheter som finns inom området i Sverige. Dessutom innehåller boken en beskrivning av flera olika metoder för att analysera den egna organisationens förutsättningar och skicklighet att hantera arkitekturella frågeställningar.   Boken vänder sig till de som har viss erfarenhet att arbeta med arkitektur inom IT-området men som har bestämt sig för att vidareutveckla organisationens arkitekturella förmåga.

Build Your Artistic Confidence and Draw Like a Pro!Get Started with Procreate guides you through 20 practice tutorials, using a 10-step plan to boost your skills in working with digital tools and techniques.Projects include people, animals, buildings, nature, hand lettering, and decorative borders.Ideal for beginners and artists of all abilities Designed to be future-proof for planned updates Provides links to additional colors and custom brushes Packed with fresh ideas, inspiration, and fun projectsDiscover a whole new world of Digital Drawing and Get Started with Procreate!

2025 Edition: Harness the power of HTML5 and CSS to create UIs that work flawlessly on mobile phones, tablets, desktops, and everything in-between. The bestseller, now with color images.Key FeaturesUnderstand what responsive web design is, and learn to design effective, accessible, and future-proof front-end applicationsExplore the newest CSS features like view transitions, scroll-driven animations, P3 colors, and CSS functionsLearn brand-new time-saving additions to the HTML language, including dialogs and modalsBook DescriptionResponsive Web Design with HTML5 and CSS, Fifth Edition, is the very latest, up-to-date version of one of the bestselling books on HTML5 and CSS. It emphasizes pragmatic application, teaching the approaches needed to build websites and applications, with downloadable examples.Written in Ben's friendly and easy-to-follow style, this title can be read as a complete guide, or used as a reference for each topic.If you're a backend dev looking to understand the front of the web stack and its possibilities, or perhaps a frontend dev looking for a comprehensive resource on everything new in HTML and CSS to build the most efficient UIs, this is the book for you. Even if you are deferring your code writing to AI, this book gives you the requisite knowledge to understand the validity and efficiency of AI's output.Among the many topics, we cover approaches for better accessibility, utilizing variable fonts, explainers on the latest color manipulation techniques and functions, in-depth coverage of bleeding-edge features such as scroll-driven animations, view transitions, CSS anchor positioning, CSS layers, container queries, nesting, and much more.By the end, you'll not only have a thorough understanding of responsive web design and what's possible with the latest HTML5 and CSS, but also know how to best implement each technique.What you will learnLeverage color functions to mix colors and convert between color spacesUse media and container queries to detect touch/mouse and color preferenceLeverage HTML semantics to author accessible markupUse SVGs to provide resolution-independent images and learn to efficiently display themCreate animations as items enter and leave the viewport using just CSSDiscover CSS custom properties and make use of new CSS functionsAdd validation and interface elements to HTML formsCheck whether the frontend code produced by AI tools is effective for your goalsWho this book is forAre you a full-stack or backend developer who needs to improve their front-end skills?Perhaps you work on the frontend and need a definitive overview of all that modern HTML and CSS has to offer?Maybe you have done a little website building, but you need a deep understanding of responsive web designs and how to achieve them?Perhaps you are using AI tools to produce code and want to check the output?If any of those scenarios sound familiar, this is the book for you!All you need to take advantage of this book is a working understanding of HTML and CSS. No JavaScript knowledge is needed.

Book 1 of 3 in the Learning Design Essentials Library

Products, technologies, and workplaces change so quickly today that everyone is continually learning. Many of us are also teaching, even when it's not in our job descriptions. Whether it's giving a presentation, writing documentation, or creating a website or blog, we need and want to share our knowledge with other people. But if you've ever fallen asleep over a boring textbook, or fast-forwarded through a tedious e-learning exercise, you know that creating a great learning experience is harder than it seems.

 

In Design For How People Learn, Second Edition, you'll discover how to use the key principles behind learning, memory, and attention to create materials that enable your audience to both gain and retain the knowledge and skills you're sharing. Updated to cover new insights and research into how we learn and remember, this new edition includes new techniques for using social media for learning as well as two brand new chapters on designing for habit and best practices for evaluating learning, such as how and when to use tests. Using accessible visual metaphors and concrete methods and examples, Design For How People Learn, Second Edition will teach you how to leverage the fundamental concepts of instructional design both to improve your own learning and to engage your audience.

Hur får vi människor att klicka på våra annonser, köpa våra varor och använda våra appar? Digitala beteenden har mycket gemensamt med det som sker i den fysiska världen, men förutsättningarna är annorlunda – därför behövs en ny verktygslåda att använda inom produktdesign, tjänsteutveckling, kommunikation och strategiarbete.

För att urskilja viktiga insikter och avgöra vilka insatser som ska göras behöver vi känna till de grundläggande orsakerna till varför vi människor gör som vi gör.

Digital design öppnar för en helt ny tillämpning av psykologisk forskning. Aldrig tidigare har det varit så lätt att designa gränssnitt som förändrar ett beteende. Det har heller aldrig varit så viktigt som det är nu. Konkurrensen om kunden och dennes uppmärksamhet är som bekant stenhård.

Det här är en bok för dig som skapar digitala tjänster med ett tydligt syfte att driva beteenden, affärer eller förändring.

Arvid Janson är civilingenjör med en andra examen i marknadsföring. Under sin karriär har han grundat flera företag med beteendeförändring som gemensam nämnare. Han har arbetat som konsult inom produkt- och beteendedesign åt både små och stora företag. Idag arbetar han som produktchef på KRY.

Niklas Laninge är psykolog och har sedan 2010 hjälpt organisationer att skapa mer tillgängliga tjänster och effektivare marknadsföring.