100 Things Every Designer Needs to Know About People (häftad)
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Format
Häftad (Paperback / softback)
Språk
Engelska
Serie
Voices That Matter
Antal sidor
256
Utgivningsdatum
2020-08-25
Upplaga
2
Förlag
Pearson Education (US)
Dimensioner
229 x 178 x 13 mm
Vikt
499 g
Antal komponenter
1
ISBN
9780136746911

100 Things Every Designer Needs to Know About People

av Susan Weinschenk
(1 röst)
Häftad,  Engelska, 2020-08-25
236
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Apply psychology and behavioral science to web, UX, and graphic design Behavioral science leader and CEO at The Team W, Inc., Susan M. Weinschenk, provides a guide that every designer needs, combining real science and research with practical examples on everything from font size to online interactions. With this book you'll design more intuitive and engaging apps, software, websites and products that match the way people think, decide and behave. Here are some of the questions this book will answer: What grabs and holds attention? What makes memories stick? What motivates people? How does listening to music make people feel? How do you engineer a decision? What line length for text is best? Are some fonts better than others? We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. Increase the effectiveness of your designs by using science-backed examples on human behavior. "Every once in a while, a book comes along that is so well-written, researched, and designed that I just can't put it down. That's how good 100 Things Every Designer Needs to Know About People is!" -Lynne Cooke, Clinical Assistant Professor at Arizona State University

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De som köpt den här boken har ofta också köpt Two Hearts, One Beat av Marcus Gunnarsen, Martinus Gunnarsen, Frida Söderlund (häftad).

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Fler böcker av Susan Weinschenk

Övrig information

Susan M. Weinschenk¿has a Ph.D. in¿Psychology and is¿the Chief Behavioral¿Scientist and¿the CEO at The¿Team W, Inc. She is a consultant to¿Fortune 1000 companies, start-ups,¿governments and non-profits.¿Dr. Weinschenk is also an Adjunct¿Professor at the University of Wisconsin.

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