Voices That Matter – serie

Since Lightroom first launched 18 years ago, Scott Kelby’s The Adobe Photoshop Lightroom Book has been the world’s #1 top-selling Lightroom book (it has been translated into dozens of different languages), and this latest version is a huge update where Scott shares all his newest techniques, insights, and invaluable tips using his award-winning, plain-English style that makes learning Lightroom easy and fun.

Scott doesn’t just show you which sliders do what (every Lightroom book does that, right?). Instead, he shares his own personal settings, his time-tested techniques, and his proven step-by-step method of learning Lightroom, so you can begin using it like a pro from the start. Each year, he trains thousands of Lightroom users at his live seminars, online conferences, and through his blog at LightroomKillerTips.com, and he has learned firsthand what really works and what doesn’t. He tells you flat-out which techniques work best, which ones to avoid, and why.

You’ll learn:

You can download many of the same images in the book, so you can follow right along, and you'll get a killer collection of custom Lightroom Develop and Print presets to give you some of the most sought-after looks and effects, all with just one click.

This is the first and only book to bring the whole process together in such a clear, concise, and visual way. There is no faster, more straight-to-the-point, or more fun way to learn Lightroom.

From the moment it was published almost ten years ago, Elements of User Experience became a vital reference for web and interaction designers the world over, and has come to define the core principles of the practice. Now, in this updated, expanded, and full-color new edition, Jesse James Garrett has refined his thinking about the Web, going beyond the desktop to include information that also applies to the sudden proliferation of mobile devices and applications.

Successful interaction design requires more than just creating clean code and sharp graphics. You must also fulfill your strategic objectives while meeting the needs of your users. Even the best content and the most sophisticated technology won't help you balance those goals without a cohesive, consistent user experience to support it.

Products, technologies, and workplaces change so quickly today that everyone is continually learning. Many of us are also teaching, even when it's not in our job descriptions. Whether it's giving a presentation, writing documentation, or creating a website or blog, we need and want to share our knowledge with other people. But if you've ever fallen asleep over a boring textbook, or fast-forwarded through a tedious e-learning exercise, you know that creating a great learning experience is harder than it seems.

Are you ready for an amazing new edition of the Photoshop book that breaks all the rules?

Scott Kelby, Editor and Publisher of Photoshop User magazine—and the #1 best-selling photography techniques author—once again takes this book to a whole new level as he uncovers more of the latest, most important, and most useful Adobe Photoshop techniques for photographers.

This update to his award-winning, record-breaking book does something for digital photographers that has never been done before—it cuts through the bull and shows you exactly “how to do it.” It's not a bunch of theory; it doesn't challenge you to come up with your own settings or figure it out on your own. Instead, Scott shows you step by step the exact techniques used by today's cutting-edge photographers, and best of all, he shows you flat-out exactly which settings to use, when to use them, and why. That's why editions of this book are widely used as the official study guide in photography courses at colleges and universities around the world.

The photographer's workflow in Photoshop has evolved greatly over time and, in the latest edition of this book, you'll learn how to leverage Photoshop's new AI-powered masking features and how to spend less time on boring production tasks, so you can spend more time being creative. Plus, you'll learn:

You also get four online bonus chapters with even more content, along with the images used in the book, for download, so you can follow right along. If you're ready to learn all the “tricks of the trade”—the same ones that today's leading pros use to correct, edit, retouch, and sharpen their work—then you're holding the book that will do just that.

Design intuitive navigation for the ideal user experience

Hundreds of thousands of Web designers and developers have relied on web usability expert Steve Krug's guide to help them understand the principles of intuitive navigation and information design. Witty, commonsensical, and eminently practical, it's one of the best-loved and most recommended books on the subject.

If you've read it before, you'll rediscover what made Don't Make Me Think so essential to Web designers and developers around the world. If you've never read it, you'll see why so many people have said it should be required reading for anyone working on websites.

"After reading it over a couple of hours and putting its ideas to work for the past five years, I can say it has done more to improve my abilities as a Web designer than any other book."

—Jeffrey Zeldman, author of Designing with Web Standards

Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You’ll learn how to flip your brand from offering products to offering meaning, from value protection to value creation, from cost-based pricing to relationship pricing, from market segments to brand tribes, and from customer satisfaction to customer empowerment.

In the 13 years since Neumeier wrote The Brand Gap, the influence of social media has proven his core theory: “A brand isn’t what you say it is – it’s what they say it is.” People are no longer consumers or market segments or tiny blips in big data. They don’t buy brands. They join brands. They want a vote in what gets produced and how it gets delivered. They’re willing to roll up their sleeves and help out – not only by promoting the brand to their friends, but by contributing content, volunteering ideas, and even selling products or services.

With digital content published across more channels than ever before, how can you make yours easy to find, use, and share? Is your content ready for the next wave of content platforms and devices?

In Designing Connected Content, Mike Atherton and Carrie Hane share an end-to-end process for building a structured content framework. They show you how to research and model your subject area based on a shared understanding of the important concepts, and how to plan and design interfaces for mobile, desktop, voice, and beyond. You will learn to reuse and remix your valuable content assets to meet the needs of today and the opportunities of tomorrow.

Discover a design method that starts with content, not pixels. Master the interplay of content strategy, content design, and content management as you bring your product team closer together and encourage them to think content first.

Learn how to

USER EXPERIENCE DESIGN is the multifaceted discipline of shaping digital products and systems into tools that are both useful and usable. Success as a UX designer extends beyond just knowledge of the latest technologies; it also involves diplomacy, management insight, and a solid grasp of business dynamics. In this updated guide, you'll learn to:

The third edition offers new insights on the Operations (Ops) functions within UX practices, discovery in UX, and collaboration activities for designers and stakeholders. You'll find new information on the many remote methods that can be used to gain important insights about users and on frameworks that help you define the products to create. This guide is a vital resource for anyone looking to stay at the forefront of the ever-changing field of UX design.

In a chaotic world, we all crave simplicity. We don’t want to waste time reconfiguring our smartphones, fumbling over digital printers, or plodding through online forms while deadlines bear down on us. We want technology that works.

Yet the harder we try to create simple user experiences, the more we tie ourselves up in knots. We are undermined by demands to cram in more features, or lured into approaches that turn out to be more complex than ever.

Simplicity is a discipline that can be learned. This book shows you how–with humor, powerful examples, quotes, and case studies.

This new edition has been updated to provide fresh advice for teams struggling to satisfy the conflicting demands of their stakeholders; it addresses important trends in technology; and it shows how four simple rules of simplicity can be applied to new and emerging types of interaction.

More information at: www.simpleandusable.com

Reach your audience through simplicity and storytelling

Garr Reynolds, the bestselling author of Presentation Zen, is back with a third edition that covers advances in PowerPoint, Keynote, and other presentation technology. Garr tackles storytelling through slides and shares his approach to effective presentation design.

Garr offers techniques for cutting through the noise and distractions of modern life and truly engaging with your audiences in a meaningful way.

"Presentation Zen changed my life and the lives of my clients. The philosophy and approach so elegantly explained in Garr's book will inspire your audience. Don't even think of giving another presentation without it!"

—Carmine Gallo, author of The Presentation Secrets of Steve Jobs and Talk Like TED

"Garr has broken new ground in the way we think about the power of presentations, and more important, has taught an entire generation of communicators how to do a better job. Don't miss this one."

—Seth Godin, legendary presenter and author of This is Marketing

"If you care about the quality and clarity of your presentations—and you should—pick up this book, read every page, and heed its wisdom. Presentation Zen is a contemporary classic."

—Daniel H. Pink, author of A Whole New Mind and Drive

It takes more than just a design school education and a killer portfolio to succeed in a creative career. Burn Your Portfolio teaches the real-world practices, professional do's and don'ts, and unwritten rules of business that most designers, photographers, web designers, copy writers, programmers, and architects only learn after putting in years of experience on the job.Michael Janda, owner of the Utah-based design firm Riser, uses humor to dispense nugget after nugget of hard-won advice collected over the last decade from the personal successes and failures he has faced running his own agency. In this surprisingly funny, but incredibly practical advice guide, Janda's advice on teamwork and collaboration, relationship building, managing clients, bidding work, production processes, and more will resonate with creative professionals of all stripes.

Adobe Photoshop Lightroom is truly an awesome program, and the primary editing tool for so many photographers today. But, at some point, you realize that there are things you need to do to your images that Lightroom just can’t do. It could be anything from pro-level portrait retouching, to blending two or more images together, to incredible special effects, to removing distracting things in your image, to adding beautiful type to your images, and, well…there are just lots of incredible things you could do…if you just knew Photoshop.

Adobe Photoshop is…well…it’s Photoshop—this huge, amazing, Swiss Army knife of a program with 70+ tools, and more than a hundred filters. So, compared to Lightroom it seems really complicated, and it could be, but you’ve got a secret weapon: Scott Kelby. He’s the same guy who wrote the world’s #1 best-selling book on Lightroom, he’s Editor and Publisher of Photoshop User magazine and Lightroom Magazine, and he’s here to teach you just the most important, most useful parts of Photoshop—just the stuff that Lightroom can’t already do. Once you learn these techniques (all covered in this short, quick, easy-to-use, plain-English guide), it opens a whole new world of productivity and creativity. 

Here’s what you’ll learn:

If you’ve been saying to yourself, “Ya know, I really should learn Photoshop,” you’re holding the absolute best book to get you there, coming from the guy who literally wrote the book on Lightroom. He knows how to help you make the most of using these two powerful tools together to take your images (and your fun) to the next level. You are going to love being a Photoshop shark! 

Apply psychology and behavioral science to web, UX, and graphic design

Behavioral science leader and CEO at The Team W, Inc., Susan M. Weinschenk, provides a guide that every designer needs, combining real science and research with practical examples on everything from font size to online interactions. With this book you'll design more intuitive and engaging apps, software, websites and products that match the way people think, decide and behave.

Here are some of the questions this book will answer:

We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. Increase the effectiveness of your designs by using science-backed examples on human behavior.

"Every once in a while, a book comes along that is so well-written, researched, and designed that I just can't put it down. That's how good 100 Things Every Designer Needs to Know About People is!"

—Lynne Cooke, Clinical Assistant Professor at Arizona State University

A Designer's Guide to Creating Realistic 3D Experiences For Extended Reality

Designing Immersive 3D Experiences helps visual designers move into the fast-growing fields of 3D and extended reality (XR) design. Author Renée Stevens (Powered by Design) introduces a proven approach and an effective design-thinking process you can use to create successful immersive user experiences. The book is grounded in familiar design principles and explores how you can build on these foundations, adapting them for virtual and augmented reality environments. Designing Immersive 3D Experiences prepares visual designers to succeed with 3D and XR design in multiple environments, from mobile, to web, to wearables.

This book begins by exploring the basics of XR and 3D immersive design, how they are evolving, and how you may already be using them. It then moves into core concepts and technologies, from computer-human interaction, to spatial computing, to projection mapping and head-mounted displays.

Learn how to:

Since Lightroom first launched 15 years ago, Scott Kelby's The Adobe Photoshop Lightroom Book for Digital Photographers has been the world's #1 top-selling Lightroom book (it has been translated into dozens of different languages), and in this latest version, Scott did his biggest update ever, sharing all his newest techniques, insights, and invaluable tips using his award-winning, plain-English style that makes learning Lightroom easy and fun.

Scott doesn't just show you which sliders do what (every Lightroom book does that, right?). Instead, he shares his own personal settings, his time-tested techniques, and his proven step-by-step method of learning Lightroom, so you can begin using it like a pro from the start.

Each year, he trains thousands of Lightroom users at his live seminars, online conferences, and through his blog at LightroomKillerTips.com, and he has learned firsthand what really works and what doesn't. He tells you flat-out which techniques work best, which ones to avoid, and why.

You'll learn:

This is the first and only book to bring the whole process together in such a clear, concise, and visual way. There is no faster, more straight-to-the-point, or more fun way to learn Lightroom.

Part handbook, part classroom this book has everything you need to make your story a reality.

Nowadays, telling a story through video is a necessity. Video has become the new printed word. Creators must be able to craft video narratives using one of the most powerful tools available—the smartphone.

In Video Storytelling Projects, award-winning content creator RC Concepcion shows you how to combine the timeless principles of storytelling with the latest technology. You'll identify the right gear you need in your bag, the best techniques you need in your notebook, and the precise skills you need to make, edit, and share your creation.

The book is broken into four parts:

Purchase of the book or eBook includes access via QR codes to videos from the author that supplement the key skills from the book to help you tell your story.

Adobe Photoshop Elements Advanced Editing Techniques and Tricks: The Essential Guide to Going Beyond Guided Edits is a must for those who want to go beyond automated features and Guided Edits and delve into the many advanced techniques that are possible using Adobe Photoshop Elements.

LEARN HOW TO

With detailed step-by-step instructions, this book is targeted to intermediate and advanced users who want to take their photography to the next level. Additional tips using Photoshop Elements can be found on Ted's YouTube channel at www.YouTube/tedpadova.

Video project deadlines are brutal, budgets are tight, and everyone is stressed. Anything that saves time, simplifies life, or improves results is a good thing. This book is a great thing! Packed with tips, techniques, shortcuts, and hidden gems, this book turns you into an editing powerhouse.

Renowned digital media innovator Larry Jordan delivers concise, well-tested techniques to make you more productive right now, without wasting time. These techniques are selected, organized, and illustrated to deliver maximum practical value directly to you.

Edit faster. Edit better. Edit easier.

These power tips solve problems—fast:

An essential reference for Apple Final Cut Pro editors.

Also by Larry Jordan: Techniques of Visual Persuasion shows you how to use images to grab the attention of the viewer long enough to powerfully share a message and move them to action. Available at Peachpit and major resellers today.

Design meaningful experiences through Learning Experience Design

We've all had memorable experiences that taught us valuable lessons and leave a lasting impression. What if you could design such experiences for the learners at your school, company, or a client? You can—with the breakthrough perspective, methodologies, skills, and tools of Learning Experience Design (LXD).

Whether your background is in design or learning, Niels Floor helps you take responsibility for the entire learning experience: all that happens, what each learner does, how it makes them feel, and how the outcome affects them.

Floor illuminates nine indispensable LXD rules and walks through all six steps of the iterative LXD process: question, research, design, develop, test, and launch. You'll explore his powerful Learning Experience Canvas for designing outstanding experiences; and successfully integrate complementary tools such as Personas, Empathy Maps, and Experience Mapping.

Packed with inspiring examples and enlightening exercises, this book provides all you need to confidently practice LXD yourself and transform more lives through learning.

You'll learn how to

In this essential guide, Meghan Casey outlines a step-by-step approach for successful content strategy, from planning and creating your content to delivering and managing it. Armed with this book, you can confidently tackle difficult activities like explaining clearly to your boss or client what's wrong with their content, getting the budget to do content work, and aligning stakeholders on a common vision. Having The Content Strategy Toolkit at your side is like hiring your own personal consulting firm. You get a complete array of instructions, tools, and templates for most challenges you'll face.

In this practical and relevant guide, you'll learn how to:

You'll learn how to treat content like the strategic asset that it is.

"Quality content increases value. Poor-quality content destroys value. It's as simple as that. Meghan's book has specific, practical, and immediately actionable ideas that will help you increase the quality of your content."—Gerry McGovern, CEO, Customer Carewords

"This second edition goes deep into three integral topics for content leaders—assembling cross-disciplinary teams, evaluating processes, and building a content playbook. If you're looking to build a new practice or retool an existing one, this book will help you succeed.—Natalie Marie Dunbar, Author, From Solo to Scaled: Building a Sustainable Content Strategy Practice

What do you do when your learners know what to do but still aren't doing it?

Training is created with the goal of changing learners' behaviors, but anyone who has created learning experiences knows that there's a big gap between knowing and doing. You can create an engaging learning experience that informs and helps people remember, but often those people go back to their regular world and continue to do things the same way they always have.

In the last few decades, the fields of psychology, behavioral economics, and other behavioral sciences have brought an enormous amount of scientific research into helping people with behavior change. Only a fraction of that research has made its way back into learning design.

Talk to the Elephant: Design Learning for Behavior Change shows you how to add critical tools to your learning design toolbox to affect behavior change. You'll find out how to use frameworks and strategies from behavioral science to help you research and analyze challenges, feel more confident that you're solving the right problem, and design and test solutions that can help people with difficult behavior changes.

By the end of this book, you'll be able to

Adobe Photoshop, the world's most popular image-editing program, is now available on the iPad. So, wherever you are, you can use familiar Photoshop tools to retouch photos, create compositions, work with layers, add text and a whole lot more. Photoshop on the iPad helps you make the most of Photoshop's iPad-optimized interface, as well as combine Photoshop with other familiar Adobe iPad apps, from Lightroom to Fresco. Packed with practical exercises, this guide also offers inspiring interviews with four world-renowned Photoshop artists, Ted Chin, Russell Brown, Frankie Cihi and Magdiel Lopez. You'll see how the pros use Photoshop on the iPad in their workflows, so they can do great work anywhere. And you can too!

IN THIS BOOK, YOU'LL LEARN:

“Rob de Winter has done a tremendous job of capturing the versatility, power and possibility that Photoshop on the iPad espouses with this book.”

— RYAN DUMLAO, Product Manager for Photoshop on the iPad

Whether you're a professional photographer or the family shutterbug, you can't afford to miss the long-awaited Fourth Edition of the classic Photoshop Restoration and Retouching.

Katrin Eismann and co-authors Wayne Palmer and Dennis Dunbar have reviewed, updated, and revised every single technique to address the most important features in Adobe Photoshop CC. They've also added three brand new chapters on how to photograph, scan, and process RAW files; how to apply the techniques taught in the book when using Photoshop Elements; and how to retouch and enhance still life, product, and real estate shots.

Using clear, step-by-step instructions and professional examples, the authors present powerful tools and techniques photographers, designers, restoration studios, and beauty retouchers can use to restore valuable antique images, retouch portraits and product shots, and enhance glamour photography. You'll master today's best ways to:

With new example images, illustrations, and techniques throughout, Photoshop Restoration and Retouching, Fourth Edition will help you transform faded, damaged photographs into beautiful images that are as clear and crisp as the day they were taken (maybe even better!) - and how to turn casual snapshots and studio portraits into the most flattering images possible.