Marty Neumeier – författare
Visar alla böcker från författaren Marty Neumeier. Handla med fri frakt och snabb leverans.
10 produkter
ZAG
The #1 Strategy of High-Performance Brands
Häftad, 2006
252 kr
Lägg i varukorg
"When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of the author’s first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that …
Brand Gap, The
Revised Edition
Häftad, 2005
262 kr
Lägg i varukorg
THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to …
Brand Flip, The
Why customers now run companies and how to profit from it
Häftad, 2015
281 kr
Lägg i varukorg
Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You’ll learn how to flip your brand from offering products to offering meaning, from value protection to value creation, from cost-based pricing to relationship pricing, …
Brand Flip, The
Why customers now run companies and how to profit from it
E-bok, 2015
331 kr
Lägg i varukorg
Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You’ll learn how to flip your brand from offering products to offering meaning, from value protection to value creation, from cost-based pricing to relationship …
ZAG
The #1 Strategy of High-Performance Brands
E-bok, 2006
370 kr
Lägg i varukorg
"When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of the author’s first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that …
