Mike Atherton – författare

With digital content published across more channels than ever before, how can you make yours easy to find, use, and share? Is your content ready for the next wave of content platforms and devices?

In Designing Connected Content, Mike Atherton and Carrie Hane share an end-to-end process for building a structured content framework. They show you how to research and model your subject area based on a shared understanding of the important concepts, and how to plan and design interfaces for mobile, desktop, voice, and beyond. You will learn to reuse and remix your valuable content assets to meet the needs of today and the opportunities of tomorrow.

Discover a design method that starts with content, not pixels. Master the interplay of content strategy, content design, and content management as you bring your product team closer together and encourage them to think content first.

Learn how to

Gambling is a fascinating account of gambling through history, from Greek mythology and the ancient role of lots, dice and cards, to the high profile cricket and football match throwing and ''super casinos'' of today. Mike Atherton explores this controversial and captivating phenomenon and the way that many present day sports provide the most popular focus for gambling, why so many of today''s sportsmen become fervent gamblers and how in some cases this has led to corruption, addiction and ruined reputations. With recent high profile incidents involving the likes of Mohammad Amir and Joey Barton, gambling in sport is a topic that remains at the top of the sporting agenda. Scandalous cases such as the Cronje and Grobbelar incidents are analysed in detail, as well as an investigation into why such a high proportion of the of the world''s population have always sought out risk, and how this trend has encompassed all social classes and cultures.