Mike Atherton – författare

With digital content published across more channels than ever before, how can you make yours easy to find, use, and share? Is your content ready for the next wave of content platforms and devices?

In Designing Connected Content, Mike Atherton and Carrie Hane share an end-to-end process for building a structured content framework. They show you how to research and model your subject area based on a shared understanding of the important concepts, and how to plan and design interfaces for mobile, desktop, voice, and beyond. You will learn to reuse and remix your valuable content assets to meet the needs of today and the opportunities of tomorrow.

Discover a design method that starts with content, not pixels. Master the interplay of content strategy, content design, and content management as you bring your product team closer together and encourage them to think content first.

Learn how to

Model your content and its underlying subject domain Design digital products that scale without getting messy Bring a cross-functional team together to create content that can be efficiently managed and effectively delivered Create a framework for tackling content overload, a multitude of devices, constantly changing design trends, and siloed content creation

In this fascinating book, Mike Atherton selects the best pieces he has written over the last decade. Renowned as a shrewd and resolute captain of England, Atherton moved effortlessly into the commentary box and Fleet Street, proving himself every bit as capable with the pen as with the bat. It has been a dramatic period, seeing the rise of Twenty20 cricket and the IPL, as well as the revival of England''s prospects, breaking a long era of Australian dominance in the Ashes. There has also been controversy, too, with terrorist attacks, Zimbabwe and allegations of Pakistani spot-fixing all distracting fans from the essence of the game. Through it all, Atherton comments with the true insight of one who has been there, the humane understanding of someone who has genuine empathy for the issues involved and, above all, his opinions are based on a deep love for the game and sport in general. His writing has become essential reading for all sports fans. This book shows exactly why that is the case.