Steve Krug – författare

Design intuitive navigation for the ideal user experience

Hundreds of thousands of Web designers and developers have relied on web usability expert Steve Krug's guide to help them understand the principles of intuitive navigation and information design. Witty, commonsensical, and eminently practical, it's one of the best-loved and most recommended books on the subject.

Fresh perspectives and examples New chapter on mobile usability Still short, profusely illustrated...and best of all—fun to read

If you've read it before, you'll rediscover what made Don't Make Me Think so essential to Web designers and developers around the world. If you've never read it, you'll see why so many people have said it should be required reading for anyone working on websites.

"After reading it over a couple of hours and putting its ideas to work for the past five years, I can say it has done more to improve my abilities as a Web designer than any other book."

—Jeffrey Zeldman, author of Designing with Web Standards

It's been known for years that usability testing can dramatically improve products. But with a typical price tag of $5,000 to $10,000 for a usability consultant to conduct each round of tests, it rarely happens. In this how-to companion to Don't Make Me Think: A Common Sense Approach to Web Usability, Steve Krug spells out a streamlined approach to usability testing that anyone can easily apply to their own Web site, application, or other product. (As he said in Don't Make Me Think, "It's not rocket surgery".) Using practical advice, plenty of illustrations, and his trademark humor, Steve explains how to: Test any design, from a sketch on a napkin to a fully-functioning Web site or application Keep your focus on finding the most important problems (because no one has the time or resources to fix them all) Fix the problems that you find, using his "The least you can do" approach By paring the process of testing and fixing products down to its essentials ("A morning a month, that's all we ask"), Rocket Surgery makes it realistic for teams to test early and often, catching problems while it's still easy to fix them. Rocket Surgery Made Easy adds demonstration videos to the proven mix of clear writing, before-and-after examples, witty illustrations, and practical advice that made Don't Make Me Think so popular.

When Steve Krug wrote the third edition of his best-selling book about usability in 2013, he thought he was finally through with writing. And he really liked that idea.

More than half a million people had read Don’t Make Me Think, often described as “required reading,” “the bible of usability,” or “everyone’s introduction to UX design.” Readers seemed to love that it was short, witty, profusely illustrated, and full of practical commonsensical insights about how people actually use all the digital “stuff” we create.

But given all the changes between then and now (usability had became, as he puts  it, “a wholly owned subsidiary of User Experience Design,” a million new UXers were minted during the UX hiring gold rush, and AI suddenly appeared, promising to either make all of them incredibly productive, put them all out of work, or wipe them out with the rest of mankind), against his better judgment he couldn’t resist giving it one more shot.

It’s still short enough to read on a plane ride (as many people actually have), still a fun read (“for a technical book”), and it’s still a uniquely useful guide to understanding how to design for people. This new edition retains and updates Steve’s core principles, and adds entirely new chapters like

Quant vs. Qual which explains how combining UX data and observation makes for better decisions. UX, say hello to AI is a thorough treatment of the elephant in the room: What AI is and isn’t, how it’s likely to progress, and how it will affect the people who design products and the people who use them. Doing the right thing (subtitle: How to keep your UX job and do good work without selling your soul) talks about things like ethics, maintaining the role of user advocate, and career survival in the modern UX world.

Whether you’re a seasoned professional or a newcomer, designer, researcher, developer, product manager, stakeholder, CEO, or just someone vibe coding in your spare time, this book will help you produce—and your users enjoy—better products.