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Hur får vi människor att klicka på våra annonser, köpa våra varor och använda våra appar? Digitala beteenden har mycket gemensamt med det som sker i den fysiska världen, men förutsättningarna är annorlunda – därför behövs en ny verktygslåda att använda inom produktdesign, tjänsteutveckling, kommunikation och strategiarbete.
För att urskilja viktiga insikter och avgöra vilka insatser som ska göras behöver vi känna till de grundläggande orsakerna till varför vi människor gör som vi gör.
Digital design öppnar för en helt ny tillämpning av psykologisk forskning. Aldrig tidigare har det varit så lätt att designa gränssnitt som förändrar ett beteende. Det har heller aldrig varit så viktigt som det är nu. Konkurrensen om kunden och dennes uppmärksamhet är som bekant stenhård.
Det här är en bok för dig som skapar digitala tjänster med ett tydligt syfte att driva beteenden, affärer eller förändring.
Arvid Janson är civilingenjör med en andra examen i marknadsföring. Under sin karriär har han grundat flera företag med beteendeförändring som gemensam nämnare. Han har arbetat som konsult inom produkt- och beteendedesign åt både små och stora företag. Idag arbetar han som produktchef på KRY.
Niklas Laninge är psykolog och har sedan 2010 hjälpt organisationer att skapa mer tillgängliga tjänster och effektivare marknadsföring.
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CREATE PERFECTLY FORMATTED E-BOOKS WITH EPUB!
EPUB from the Ground Up shows you, step by step, how to develop state-of-the-art electronic publications with one of the most widely used standards in the industry. This practical guide walks you through the basicsof HTML, XHTML, XML, CSS, and JavaScript. No prior experience with markup languages or programming is needed!
You'll learn how to set up your EPUB file, select fonts, add images, and even incorporate audio, video, interactivity, and more features with EPUB 3. The book explains how to convert your file for use on various devices, including the Kindle. The most popular free software for EPUB creation, such as Sigil and Calibre, is also discussed. Detailed examples help you understand the concepts covered in this hands-on resource.
Learn how to use XML, HTML, and XHTML to code your EPUB fileEnhance the visual quality of your e-book with CSSChange fonts and add colors and imagesCreate the table of contents and manage reading order using Navigation Center eXtended (NCX) and Open Packaging Format (OPF) filesConvert your EPUB file to Kindle and other formatsDiscover how digital rights management (DRM) and signatures protect e-books and how to secure embedded fonts with font obfuscationLearn to use EPUB 3 enhancements, including support for audio, video, and Flash files, Mathematics Markup Language (MathML), Synchronized Multimedia Integration Language (SMIL), and moreCreate interactive e-books using JavaScriptAll examples and source code in the book are available for download at www.mhprofessional.com/EPUB
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Covering the latest version of this state-of-the-art Web design tool, this step-by-step guide shows beginning to intermediate users how to create and maintain striking Web sites with Dreamweaver. Readers will learn to use all the components, including the visual layout tools, application development features, and code editing capabilities. The clearly defined chapters work equally well for readers who prefer to learn sequentially in a tutorial fashion, or for those who need a quick reference to a specific task or feature.
Previous editions sold nearly 40,000 copiesDreamweaver continues to reign as the dominant Web page creation tool in the industry, with millions of users worldwideCovers other Macromedia applications, including Flash, Fireworks, and Contribute484 kr
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Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product.
The Definitive Guide to HTML & CSS--Fully Updated
Written by a Web development expert, the fifth edition of this trusted resource has been thoroughly revised and reorganized to address HTML5, the revolutionary new Web standard. The book covers all the elements supported in today's Web browsers--from the standard (X)HTML tags to the archaic and proprietary tags that may be encountered.
HTML & CSS: The Complete Reference, Fifth Edition contains full details on CSS 2.1 as well as every proprietary and emerging CSS3 property currently supported. Annotated examples of correct markup and style show you how to use all of these technologies to build impressive Web pages. Helpful appendixes cover the syntax of character entities, fonts, colors, and URLs. This comprehensive reference is an essential tool for professional Web developers.
Master transitional HTML 4.01 and XHTML 1.0 markupWrite emerging standards-based markup with HTML5Enhance presentation with Cascading Style Sheets (CSS1 and CSS 2.1)Learn proprietary and emerging CSS3 featuresLearn how to read (X)HTML document type definitions (DTDs)Apply everything in an open standards-focused fashionThomas A. Powell is president of PINT, Inc. (pint.com), a nationally recognized Web agency. He developed the Web Publishing Certificate program for the University of California, San Diego Extension and is an instructor for the Computer Science Department at UCSD. He is the author of the previous bestselling editions of this book and Ajax: The Complete Reference, and co-author of JavaScript: The Complete Reference.
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Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product.
Essential Skills--Made Easy!
Learn to program with Flex 3, the powerful tool for building multimedia-rich, interactive Flash applications for the Web. Flex 3: A Beginner's Guide is an easy-to-follow, fast-paced tutorial that allows you to fully grasp the fundamentals, including MXML, Action Script, Flex Builder, states, transitions, and behaviors. You'll learn how to customize your applications with styles, skins, and themes; access remote data using the XML HTTP Service Request; profile and debug your applications; and manage media assets.
Designed for Easy Learning
Key Skills & Concepts--Chapter-opening lists of specific skills covered in the chapter Ask the Experts--Q&A sections filled with bonus information and helpful tips Try This--Short, hands-on exercises to practice your skillsNotes--Bonus information related to the topic being coveredTips--Helpful reminders or alternate ways of doing things Cautions--Errors and pitfalls to avoidAnnotated Syntax--Example code with commentary that describes the programming techniques being illustrated