Perspectives and Anthropology in Tourism and Hospitality – serie

An emerging concept in tourism, smart tourism is the integration of smart technology and tourism for seamless, personalized, and sustainable travel experience. This new volume, Smart Tourism: Managing Technological Revolution in the Tourism Industry, delves into the realm of smart tourism and explores how advances in technology is shaping the landscape of travel and hospitality.This book unravels the complexities of smart tourism, examining the integration of artificial intelligence, big data analytics, augmented reality, and other cutting-edge technologies into the tourism ecosystem. The book presents case studies and highlights emerging trends that illustrate how smart tourism is not just a buzzword, but a transformative force with the power to redefine the way travelers experience the world.Focusing on technological advancement in tourism, the chapters explore myriad applications and aspects of digital technologies in tourism services, such as the integration of artificial intelligence, IoT (Internet of Things), big data, chatbots, QR codes, etc., for sustainable destination development, for improving hospitality customer service, for effective digital marketing, for value creation, for empowering citizen engagement in tourism, for gauging hospitality employees mental health, and more. The volume also addresses the use smart tools for crisis recovery in the tourism industry.Drawing on insights from industry experts, academics, and innovators, this book provides a comprehensive overview of the opportunities and challenges presented by employing smart tools in tourism management and promotion. Whether you are a seasoned professional in the tourism sector, a technology enthusiast, or simply a curious traveler, this book offers valuable perspectives on the intersection of technology and tourism in the 21st century.