SAGE Works – serie
863 kr
Skickas
Healthcare's advancements are undeniable, but delivering good value remains a challenge. Costs rise while quality improvements lag, leading some to call for removing business from healthcare entirely. This book offers a different perspective, inviting students and professionals to consider the potential of evidence-based business practices to improve healthcare and reduce costs.
This engaging guide explores the unique complexities of the healthcare industry, highlighting why it's ripe for disruption through innovative business solutions. By delving into how traditional models might not fit healthcare perfectly, the book paves the way for understanding how better business practices can unlock the potential for higher quality care at a lower cost.
722 kr
Skickas inom 5-8 vardagar
1 040 kr
Skickas inom 5-8 vardagar
1 027 kr
Skickas inom 5-8 vardagar
1 123 kr
Skickas inom 11-20 vardagar
802 kr
Kommande
987 kr
Kommande
Guide to Accessibility in Business Documents offers a practical and forward-thinking approach to creating inclusive and professional documentation. This book introduces core accessibility concepts, terminology, and best practices, helping readers understand how disabilities can affect communication and how intentional design can improve clarity and usability for all readers.
Focusing on five key areas: language, fonts, layout, color and visuals, and interactivity. The text provides a structured framework for evaluating and creating accessible documents from the outset. Rather than centering on remediation or compliance alone, this guide encourages a proactive approach by treating accessibility as a core literacy. It fills a gap in existing resources by moving beyond web design and PDF remediation, offering strategies that can be applied across all types of business writing.
With an estimated one in four people in the United States living with a disability, accessible business communication is not only a legal obligation in many regions but also a strategic and inclusive practice. This book is an essential resource for students, educators, and professionals who want to produce documents that meet accessibility standards, reach broader audiences, and improve the overall user experience.
1 000 kr
Kommande
1 000 kr
Kommande
Guide to Green Marketing in Modern Businesses explores the principles and practices of green marketing across a wide range of industries and global contexts. As environmental concerns continue to shape consumer expectations and regulatory landscapes, understanding green marketing has become essential for modern businesses.
The book examines how organisations can integrate environmental sustainability into their marketing strategies to remain competitive while responding to the growing demand for responsible and transparent business practices. Green marketing is presented not only as a means of achieving corporate social responsibility objectives, but also as a powerful driver of consumer trust, brand loyalty, and long-term value creation.
Through illustrative examples drawn from diverse countries and industries, the book highlights how green marketing encourages innovation in products, processes, and business models. It demonstrates how sustainability-led marketing can support organisational resilience and adaptation in an increasingly environmentally conscious marketplace.
Designed primarily for students, this book serves as a practical and conceptual guide to navigating the intersection of environmental sustainability and marketing, offering a comprehensive and internationally informed perspective on green marketing in the modern business environment.