SAGE Works – serie

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9 produkter

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9 produkter

Guide to the Healthcare Industry

AvKaren Pellegrin

Inbunden, Engelska, 2024

901 kr

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Healthcare′s advancements are undeniable, but delivering good value remains a challenge. Costs rise while quality improvements lag, leading some to call for removing business from healthcare entirely. This book offers a different perspective, inviting students and professionals to consider the potential of evidence-based business practices to improve healthcare and reduce costs. This engaging guide explores the unique complexities of the healthcare industry, highlighting why it′s ripe for disruption through innovative business solutions. By delving into how traditional models might not fit healthcare perfectly, the book paves the way for understanding how better business practices can unlock the potential for higher quality care at a lower cost.

Guide to Digital Innovation in the Cultural and Creative Industry

AvSunghan Ryu,Yong Hardy Xiangm. fl.

Inbunden, Engelska, 2024

804 kr

Skickas

The digital age has brought significant changes to the cultural and creative industries, making it challenging to keep up with the latest trends. The Guide to Digital Innovation in the Cultural and Creative Industry is an informative resource that can help you navigate the revolution. It not only provides a comprehensive understanding of how digital transformation affects existing industries but also outlines emerging business opportunities. Whether you're an experienced professional or a beginner, this book is an essential resource that will equip you with the knowledge and tools you need to succeed in the rapidly evolving landscape of the cultural and creative industries. Dive into: Democratizing creation: Discover how digital tools break down barriers and empower creators of all levels. From platforms to possibilities: Explore online video streaming, ebook publishing, virtual museums, and more, witnessing the rise of innovative business models. Cutting-edge tech, boundless potential: Delve into AI, blockchain, VR/AR, and other emerging technologies, understanding how they reshape content production, distribution, and consumption. Case studies that examine real-world scenarios, from the digital subscriptions of the New York Times to music consumption in the Spotify era.

Guide to Cross-Cultural Communication in Business

AvGeoffrey Peter P. Otieno

Inbunden, Engelska, 2026

1 018 kr

Kommande

Guide to Cross-Cultural Communication in Business by Geoffrey P. Otieno offers a timely and essential resource for navigating the complexities of global business communication. As companies expand beyond national borders, the ability to understand and engage with diverse cultures becomes critical. This book provides a clear, balanced, and practical framework for professionals seeking to improve their cross-cultural competence in today’s interconnected world.Grounded in foundational communication theories and enriched with contemporary, real-world examples, the guide blends academic insight with actionable strategies that readers can apply directly to international business contexts. Topics explore the core principles of cultural understanding, communication styles, and ethical engagement, while emphasizing the importance of respect, awareness, and adaptability. The book also makes a conscious effort to avoid stereotypes, recognizing the diversity within cultures and encouraging thoughtful, individualized approaches.Ideal for business professionals, educators, and students alike, this volume equips readers not just to understand cultural differences, but to navigate them skillfully and ethically in professional settings.

Guide to Diversity, Equity, and Inclusion in the Music Industry

AvAndrae Alexander

Inbunden, Engelska, 2026

1 005 kr

Kommande

Guide to Diversity, Equity, and Inclusion in the Music Industry provides a critical and timely examination of how identity, history, and power shape the structures and narratives of the American music landscape. Through the lens of race, gender, sexuality, disability, socioeconomic status, and more, this volume explores how music is created, marketed, and consumed within a system that often reflects and reinforces systemic inequities. Contributors from diverse communities, including African American, Hispanic/Latino, Indigenous, Asian, LGBTQ+, women, disabled, and religious groups, offer historical context, cultural insight, and forward-looking analysis.Bridging cultural theory with real-world industry practices, the book highlights issues such as the criminalization of rap, inequitable label contracts, and barriers to access. It also offers practical strategies for more inclusive and equitable approaches. Grounded in both scholarship and lived experience, this essential resource challenges dominant narratives and equips students, educators, artists, and professionals with tools to understand and transform the music industry.

Guide to Global Leadership

AvStephanie Lynn Thum

Inbunden, Engelska, 2026

966 kr

Kommande

Guide to Global Leadership is a practical, accessible guide to the distinct challenges of leading across borders and cultures. Unlike more traditional leadership approaches, such as transformational or servant leadership, this book defines global leadership as a discipline rooted in navigating complexity, cultural nuance, and rapid change. It’s for leaders at all levels and across sectors, from CEOs and HR leaders to compliance officers and public administrators, who need to communicate, adapt, and lead effectively in a global environment.Drawing on case studies, real-world examples, and research-backed insights, the book bridges theory with application. Topics include global talent strategy, ethics, cross-cultural communication, sustainability, crisis leadership, and more. Reflecting curricula from leading academic programs, this book is an essential resource for students, educators, and professionals looking to build the skills needed to lead with impact in corporate, nonprofit, and public-sector contexts.

Guide to the Cannabis Industry

AvOpal Man-Ching Leung

Inbunden, Engelska, 2026

785 kr

Kommande

Guide to the Cannabis Industry by Opal Man-Ching Leung offers a comprehensive introduction to one of the fastest-growing and most complex emerging industries. With cannabis still illegal in many parts of the world, there are widespread gaps in public understanding about how cannabis is produced, regulated, and sold. This book fills that gap by providing a foundational overview of the cannabis industry, with a primary focus on developments in Canada, the first G7 nation to legalize recreational cannabis at the federal level, and selected U.S. states that have implemented legal markets.Combining legal, ethical, financial, medical, cultural, and sociological perspectives, the book equips students, aspiring entrepreneurs, and policymakers with the tools to better understand the current and future landscape of cannabis. It also examines how global trends, shifting legislation, and evolving social attitudes influence the industry. As more countries such as Germany move toward legalization, the experiences of Canada and the U.S. provide valuable lessons for international markets and regulatory approaches.This accessible guide is ideal for students in business, public policy, health, and social sciences, and for anyone seeking a clear, informed starting point for engaging with the cannabis sector.

Guide to Accessibility in Business Documents

AvGriffin X. Zimmerman

Inbunden, Engelska, 2026

966 kr

Kommande

Guide to Accessibility in Business Documents offers a practical and forward-thinking approach to creating inclusive and professional documentation. This book introduces core accessibility concepts, terminology, and best practices, helping readers understand how disabilities can affect communication and how intentional design can improve clarity and usability for all readers.

Focusing on five key areas: language, fonts, layout, color and visuals, and interactivity. The text provides a structured framework for evaluating and creating accessible documents from the outset. Rather than centering on remediation or compliance alone, this guide encourages a proactive approach by treating accessibility as a core literacy. It fills a gap in existing resources by moving beyond web design and PDF remediation, offering strategies that can be applied across all types of business writing.

With an estimated one in four people in the United States living with a disability, accessible business communication is not only a legal obligation in many regions but also a strategic and inclusive practice. This book is an essential resource for students, educators, and professionals who want to produce documents that meet accessibility standards, reach broader audiences, and improve the overall user experience.

Guide to Product Innovation in Entrepreneurship

AvJohn DiMarco

Inbunden, Engelska, 2026

979 kr

Kommande

In today's competitive landscape, launching a successful new product or service requires more than just a good idea and theoretical premises to follow. It demands a blend of creativity, design thinking, and strategic execution. Guide to Product Innovation in Entrepreneurship bridges that gap, offering a practical guide that combines design methodologies with actionable creativity frameworks for successful product development.Guide to Product Innovation in Entrepreneurship aims to provide both a cohesive model and easy reference chapters for readers to grasp and use best practices in new product development projects.Through a compelling blend of historical cases, process-based theories, and real-world applications, Guide to Product Innovation in Entrepreneurship explores the power of design and creativity as essential tools for business innovation.

Guide to Green Marketing in Modern Businesses

AvCaroline Sue Lin Tan

Inbunden, Engelska, 2026

979 kr

Kommande

Guide to Green Marketing in Modern Businesses explores the principles and practices of green marketing across a wide range of industries and global contexts. As environmental concerns continue to shape consumer expectations and regulatory landscapes, understanding green marketing has become essential for modern businesses.

The book examines how organisations can integrate environmental sustainability into their marketing strategies to remain competitive while responding to the growing demand for responsible and transparent business practices. Green marketing is presented not only as a means of achieving corporate social responsibility objectives, but also as a powerful driver of consumer trust, brand loyalty, and long-term value creation.

Through illustrative examples drawn from diverse countries and industries, the book highlights how green marketing encourages innovation in products, processes, and business models. It demonstrates how sustainability-led marketing can support organisational resilience and adaptation in an increasingly environmentally conscious marketplace.

Designed primarily for students, this book serves as a practical and conceptual guide to navigating the intersection of environmental sustainability and marketing, offering a comprehensive and internationally informed perspective on green marketing in the modern business environment.

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SAGE Works – serie

Guide to the Healthcare Industry

Guide to Digital Innovation in the Cultural and Creative Industry

Guide to Cross-Cultural Communication in Business

Guide to Diversity, Equity, and Inclusion in the Music Industry

Guide to Global Leadership

Guide to the Cannabis Industry

Guide to Accessibility in Business Documents

Guide to Product Innovation in Entrepreneurship

Guide to Green Marketing in Modern Businesses

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