SVA Masters in Branding – serie
Visar alla böcker i serien SVA Masters in Branding. Handla med fri frakt och snabb leverans.
3 produkter
History of Brands
Origins of Consumer Markets
Av Richard Shear, Mark Kingsley
Inbunden, 2025
214 kr
Lägg i varukorg
Discover the fascinating evolution of branding with Richard Shear’s A History of Brands.In this comprehensive yet concise guide, Shear traces the origins and growth of some of the world’s most recognizable brands. Through a Western cultural lens, he examines how branding has transitioned from …
Meaning of Branded Objects
Why Some Things Matter More Than Others
Av Tom Guarriello, Mark Kingsley
Inbunden, 2025
214 kr
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Explore the psychological principles behind why people form emotional attachments to branded products.In The Meaning of Branded Objects, psychologist, professor, and branding expert Dr. Tom Guarriello reveals the powerful ways that brands shape the meaning of everyday objects, influencing consumer …
Brands in the Age of AI
Inbunden, 2025
214 kr
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In this trailblazing reference, distinguished professor and seasoned brand strategist Mark Kingsley expertly guides you through the complexities of AI in branding.Brands in the Age of AI is a timely survey of how artificial intelligence is revolutionizing branding, consumer engagement, and loyalty. …
