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Meaning of Branded Objects
Why Some Things Matter More Than Others
Av Tom Guarriello, Mark Kingsley
Inbunden, 2025
214 kr
Lägg i varukorg
Explore the psychological principles behind why people form emotional attachments to branded products.In The Meaning of Branded Objects, psychologist, professor, and branding expert Dr. Tom Guarriello reveals the powerful ways that brands shape the meaning of everyday objects, influencing consumer …
