Speaking of Health
Institute of Medicine, Board on Neuroscience and Behavioral Health, Committee on Communication for Behavior Change in the 21st Century: Improving the Health of Diverse Populations
Häftad
781 kr
Speaking of Health
Assessing Health Communication Strategies for Diverse Populations
AvCommittee on Communication for Behavior Change in the 21st Century: Improving the Health of Diverse Populations,Board on Neuroscience and Behavioral Health
Inbunden, 2002
959 kr
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Beskrivning
Looks at the challenges of delivering important messages to different audiences. This work, using case studies in the areas of diabetes, mammography, and mass communication campaigns, examines the ways in which messages must be adapted to the unique informational needs of their audiences if they are to have any real impact.
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