Principles of International Marketing

Häftad, Engelska, 1994

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Beskrivning

Focusing on the key aspects of setting up an export operation, this text demonstrates how export decisions are actually made and justified financially.

Produktinformation

Utgivningsdatum:1994-06-13
Mått:155 x 227 x 17 mm
Vikt:312 g
Format:Häftad
Språk:Engelska
Serie:Institute of Export
Antal sidor:208
Förlag:John Wiley and Sons Ltd
ISBN:9780631192510

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Mer om författaren

Julia Spencer lectures widely on International Marketing.

Innehållsförteckning

Foreword. Series Editor's Introduction.About The Institute of Export Examinations.List of Figures and Exhibits.1. Selecting a Marketing Strategy: Case Study 1.2. Selecting a Marketing Strategy: Case Study 2.3. Selecting a Marketing Strategy: Case Study 3.4. World Markets.5. Physical Distribution Factors in International Marketing.6. United Kingdom Distribution Channels.7. Overseas Distribution Channels.8. Company Owned Distribution Channels.9. Licensing, Franchising, Joint Ventures and Management Contracts.10. Other Distribution Channels and Channel Selection.11. Visiting Overseas Markets.12. The Role of Service in International Marketing.13. Promotion.