Brand Is Destiny (e-bok)
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MHR Enterprises

Brand Is Destiny

The Ultimate Bottom Line

E-bok, Engelska, 2017-02-07
138 kr
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Written for CEOs and entrepreneurs, this powerful book explains how and why a brand establishes your company's purpose and direction ? and is, therefore, its destiny and ultimate bottom line.CEOs and entrepreneurs will learn why: Sears went from leader to loser IBM's revenues shrank 19 quarters in a row Apple's new spaceship HQ will kill its brand Unions impede the success of value-based healthcare Political correctness is a brand-killer Beauty is not in the eye of the beholder Trump almost lost the election Super Bowl advertising is a total waste of money Millennials are bad for business.Any chief executive who ignores or dismisses my advice in Brand Is Destiny will subject his or her company to a journey of aimless drifting and eventual crashing.
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