Marc H. Rudov – författare
Visar alla böcker från författaren Marc H. Rudov. Handla med fri frakt och snabb leverans.
9 produkter
Be Unique or Be Ignored
The CEO''s Guide to Branding
Av Marc H Rudov
E-bok, 2013
151 kr
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Branding is ultimately the CEO''s responsibility and #1 priority. The brand dictates a company''s costs of sales, capital, and media. The goal of branding is to be unique, to stand out from the white-noise of me-too competition. Most CEOs allow their companies to copy or resemble their competitors. …
Brand Is Destiny
The Ultimate Bottom Line
Av Marc H Rudov
E-bok, 2017
185 kr
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Written for CEOs and entrepreneurs, this powerful book explains how and why a brand (not a product or technology) establishes your company’s purpose and direction — and is, therefore, its destiny and ultimate bottom line . CEOs and entrepreneurs will learn why: Sears went from leader to loser IBM's …
Intrabranding
The Keystone of Corporate Agility
E-bok, 2020
167 kr
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Branding, or external corporate messaging, will fail unless your internal stakeholders know, accept, and adopt that messaging. The only remedy is intrabranding : continuously selling and enforcing your corporate brand inside your enterprise. The enterprise is akin to an arch, one of the strongest …
Duped Again
Why Sophistry Works
E-bok, 2024
180 kr
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Marc Rudov, who''s written three books on branding for CEOs, published Duped Again: Why Sophistry Works to simplify a complex subject: why people lie and why they believe or accept lies. You''ll be surprised at how easily you''ll understand your life after reading this groundbreaking book. We first …
