Marc H. Rudov – författare

Written for CEOs and entrepreneurs, this powerful book explains how and why a brand (not a product or technology) establishes your company’s purpose and direction — and is, therefore, its destiny and ultimate bottom line.

CEOs and entrepreneurs will learn why:

Any chief executive who ignores or dismisses my advice in Brand Is Destiny will subject his or her company to a journey of aimless drifting and eventual crashing.

Branding, or external corporate messaging, will fail unless your internal stakeholders know, accept, and adopt that messaging. The only remedy is intrabranding: continuously selling and enforcing your corporate brand inside your enterprise. The enterprise is akin to an arch, one of the strongest structural elements; intrabranding is the keystone of that arch. This wedge-shaped keystone holds the arch''s other stones in compression and in place, enabling them, as a unit, to bear massive weight. No enterprise can succeed at branding without first excelling at intrabranding, and this book teaches CEOs why and how to do so. Only the agile can win.

Marc Rudov, branding advisor to CEOs and author of Brand Is Destiny: The Ultimate Bottom Line and Be Unique or Be Ignored: The CEO''s Guide to Branding, warns every chief exec: If you and your woke employees are more obsessed with social justice than attracting, retaining, and profitably serving paying customers, your company''s agility and future are imperiled!

Marc Rudov, who''s written three books on branding for CEOs, published Duped Again: Why Sophistry Works to simplify a complex subject: why people lie and why they believe or accept lies. You''ll be surprised at how easily you''ll understand your life after reading this groundbreaking book.

We first learned to lie and believe lies from our parents -- then from teachers, doctors, business colleagues, the media, social media, and the government -- and never stopped deceiving ourselves and everybody else. Frequently and repeatedly, we''re gullibly or willfully duped; hence, the word again in the book''s title.

Rudov dedicated this 160-page book to Elon Musk, who bought Twitter and restored our G-d-given freedom to tell and infer the truth.

Duped Again will take you on a journey of gaslighting, through tales of Joe Biden, Kamala Harris, Jacob & Essau, Bill & Hillary Clinton, George Santos, Anthony Fauci, COVID, Ozempic, Russiagate, Hamas, Charlottesville, Bernie Madoff, Sam Bankman-Fried, and Theranos.

Marc Rudov''s axiom will give you a hint about what you''ll learn in this book: Deception is an emotional Rorschach test: in it, the duped one feels what he wants and needs to feel.

To change how you perpetrate and navigate deception, read Duped Again -- available in both paperback and eBook versions.