Yes, William Labov really did establish a whole new academic field when he was a graduate student. And he has remained at the forefront of that field to this day. Matthew Gordon describes how, why, when and where this happened, and explains with great clarity the importance and excitement of it all. It's a remarkable story, and Gordon has really done it justice. Peter Trudgill, University of Agder, Norway Gordon has written a mesmerizing narrative of one of the greatest linguists in the history of the profession, capturing the historical, social, and theoretical significance of Labov's pioneering studies of language in its social context. It is an invaluable, timeless contribution to understanding the modern development of our discipline. Walt Wolfram, North Carolina State University, USA For linguists and science historians, Gordon paints a contextually rich picture of William Labov's scholarship. Gordon provides extensive explanation of Labov's many milestones from the 1960s to 2010 and also contextualizes the development of linguistic and sociolinguistic fields over this time. This book would be helpful for any student of sociolinguistics. Kirk Hazen, Department of English, West Virginia University, USA Gordon's book is an amazingly comprehensive yet brilliantly clear presentation of the frameworks and contributions of William Labov, the founding figure in modern sociolinguistics and indeed one of the defining figures in linguistics more generally. With his characteristic lucidity, wit and personal touch, Gordon offers a presentation of the origin, growth and continuing development of Labov's thoughts and works, and Labovian sociolinguistics, that will prove to be indispensable reading for introductory students as well as an invaluable and engaging reference for even the most established scholars in the field. If a sociolinguistic were stranded on a desert island (or an island like Martha's Vineyard), and could choose one book for company, this essential distillation of the "Best of Labov" would truly be it. Natalie Schilling, Associate Professor of Linguistics, Georgetown University, USA Labov makes an apt subject for a volume in Continuum's series Guides for the Perplexed, which seeks to provide concise, undergraduate-level introductions to writers and subjects often perceived to be dauntingly complex. Matthew Gordon's book fulfils the remit admirably, offering an instructive and accessible companion to Labov's work and the variationist approach to language description and change... this guide is a clear success: in keeping a narrow focus on Labov's own research (from his renowned Martha's Vineyard and New York City studies to his engagement with African American Vernacular English and the mapping of current North American dialects), Gordon manages to tell the "life story" of sociolinguistics in a compact and coherent manner. -- Kerstin Hoge, University of Oxford Times Higher Education Noteworthy features of this book, which will be extremely helpful for readers who may not be familiar with the field of linguistics, are the discussions of basic concepts in linguistics and how these concepts relate to Labov's work. Gordon provides detailed yet concise explanations of the technical vocabulary, figures and tables, and studies he references, making excellent use of footnotes in each chapter to provide clarification and recommendations on where the reader can turn for a more thorough discussion of certain topics... This book is a valuable resource for anyone who has ever felt perplexed by the breadth of Labov's work and the impact of his research on academics and society at large. It provides nonspecialists, beginning researchers, and veterans in the field of linguistics with a new perspective on the methods and approaches of William Labov. -- Alyson Sewell The Linguist List A clear, comprehensive, and remarkable presentation of the life and contributions of William Labov, the celebrated linguist considered by many to be the founder of modern sociolinguistics. In this book, Matthew Gordon masterfully weaves the narrative of Labov's life and work together with an overview of sociolinguistics and of sociolinguistic concepts, providing context to Labov's research and the innovative changes he made to the way we study language. This book is an intellectually stimulating read for individuals at any level of interest in sociolinguistics, or linguistics more generally. Readers will find this book a witty, engaging, and illuminating description of Labov's work and contributions to sociolinguistics. -- Sylvia Sierra, Georgetown University, USA Language in Society