Factors affecting influencer marketing campaigns among startup firms

Master's Thesis from the year 2020 in the subject Business economics - Company formation, Business Plans, grade: 6.0, UniNettuno University (Berlin school of business and administration), course: Masters in business and administration, language: English, abstract: The study is based on the factors of the campaigns of the influencer marketing of start-up business firms. In this aspect, the first chapter of the research has dealt with the study background of influencer marketing in an effective note. The rationale of the dissertation is also described in a detailed manner. Objectives along with research questions are evaluated in the first chapter of the study. In this study, the research questions have been formulated for identifying the factors of influencer marketing among start-up firms. A structure of the entire research is also proposed in the first chapter of the dissertation. The second chapter focuses on the concept of marketing campaigns and the aspects of influencer marketing campaigns. The theories related to an influencer marketing campaign is discussed along with the selection process of influencer is discussed briefly. The impact and effect of influencer marketing campaigns in start-up firms are analyzed in the chapter. The researcher has shed light on the challenges of implementing an influencer marketing campaign in a detailed manner. Chapter 3 has described the methodology of the research project. This part is contained with research philosophy, quantitative research method by analyzing statistical tools, data collection process, sampling process of selecting 45 participants. The section has mentioned the ethical consideration of the study. It shows the validity and reliability process in the SPSS analysis. The fourth chapter is data analysis where the researcher has focused on a primary quantitative method for analyzing the accumulated data. The chosen sample size selected by the researcher in order to conduct the survey is 45 customers of Sweden. In this regard, it is to be mentioned that, quantitative analysis of data along with various statistical methods has made the study more reliable and viable. On a positive note, it can be commented that accumulation of real-time data through survey analysis has enhanced research authenticity to a considerable extentIn the last and final chapter, the researcher ensured that the object and aim decided at the beginning of the study is study is fulfilled in the literature review and data analysis part of the research.