Blake Morgan - Böcker

A leadership playbook for making customer experience a core aspect of your business.In a rapidly changing world filled with uncertainties, one thing remains crystal clear: customers are increasingly fickle and no longer care about loyalty to any particular company. In addition, many well-intentioned companies are falling short of customer expectations, despite every organization’s potential for excellence. The truth is customer experience is not what it used to be. New technologies, values, generational expectations, economic instability, - and the rapid pace of change all must be considered as you forge ahead. How do you put the customer first in the face of all these emerging trends?Using cutting-edge research and interviewing top leaders across industries, customer experience futurist Blake Morgan has pulled together eight new laws that the best companies follow in terms of building and maintaining a focus on the customer. Customer experience is a decision leaders must make every day, and this book shows you how:C.reate a customer experience mindset.eX.ceed longterm profit expectations by focusing on both short term and long term profits.L.ay out your customer experience strategy creation and stick to it.E.mbark on your 90 day get started plan.A.nticipate the future by being a customer experience futurist.D.on’t forget that employees are customers too.E.valuate success and measure what can be measured.R.eaffirm the priority - keep CX front and center.Learn the laws, see how the best companies apply them, and build them into your organization to become a transformational customer experience leader!

With emerging technology transforming customer expectations, it's important to keep a laser focus on the experience companies provide their customers. Tomorrow's customers need to be targeted today!Customer experience futurist Blake Morgan outlines ten easy-to-follow customer experience guidelines that integrate emerging technologies with effective strategies to combat disconnected processes, silo mentalities, and a lack of buyer perspective.The Customer of the Future explains how today's customers are already demanding frictionless, personalized, on-demand experiences from their products and services, and companies that don't adapt to these new expectations won't last. This book prepares your organization for these increas­ing demands by helping you do the following:Learn the ten defining strategies for a customer experience-focused company.Implement new techniques to shift the entire company from being product-focused to being customer-focused.Gain insights through case studies and examples on how the world's most innovative companies are offering new and compelling customer experiences. Tomorrow's customers will insist on experiences that make their lives significantly easier and better. Craft a leadership development and culture plan to create lasting change at your organization!

“Less is more” may be good advice for many efforts, but it is terrible advice when it comes to customer experience. Brands that want to stay relevant must apply more energy, focus, and resources to creating knock-your-socks-off customer experiences than they ever did before. Companies that embrace a “more is more” philosophy work harder and go further to ensure that their customers have a positive experience: they do this through customer-focused strategies and leadership, via operations, policies, and procedures that consider how the customer will fare in every scenario. Customer experience guru Blake Morgan walks you through the D.O.M.O.R.E. concepts that set businesses up for success by emphasizing the importance of relationships. Companies that do more:Design something specialOffer a strong employee experience Modernize with technologyObsess over the customerReward responsibility and accountability Embrace disruption and innovationMore Is More offers practical advice for building or improving customer experience that you can apply immediately at your own organization. Time is of the essence: your customers are not willing to wait for you to get the customer experience right. Outlining the key areas you need to address immediately, More Is More will help you weather external changes, remain relevant, and thrive in today’s ever-changing business landscape.

With emerging technology transforming customer expectations, it's important to keep a laser focus on the experience companies provide their customers. Tomorrow's customers need to be targeted today!Customer experience futurist Blake Morgan outlines ten easy-to-follow customer experience guidelines that integrate emerging technologies with effective strategies to combat disconnected processes, silo mentalities, and a lack of buyer perspective.The Customer of the Future explains how today's customers are already demanding frictionless, personalized, on-demand experiences from their products and services, and companies that don't adapt to these new expectations won't last. This book prepares your organization for these increas­ing demands by helping you do the following:Learn the ten defining strategies for a customer experience-focused company.Implement new techniques to shift the entire company from being product-focused to being customer-focused.Gain insights through case studies and examples on how the world's most innovative companies are offering new and compelling customer experiences. Tomorrow's customers will insist on experiences that make their lives significantly easier and better. Craft a leadership development and culture plan to create lasting change at your organization!

A heart-warming tale of one dog's adventure to find a forever home, told from a dog's-eye view.Neglected and unloved by his owner, Rolo decides that he doesn't need a human any more. He can look after himself just fine! But for a puppy living on the streets, each day brings a new struggle for survival. Then Freya comes along. As Rolo learns to trust the girl, he realizes that a real home is what he's been looking for after all. But can he convince Freya's mum to accept a scruffy puppy like him into their lives?For fans of I, COSMO, A DOG'S LIFE and Michael Morpurgo.