Daniel Walsch - Böcker

Why Communication Matters is a compilation of entries from the blog of the same name. Taken together these clear, concise essays make the case for the relevance of real, meaningful, effective communication in both professional and personal life.The essays are organized by theme into eleven chapters. These themes include relationships, communication in the classroom and on the job, communication for self-improvement, and leadership. The book also touches on communication theories and concepts, shares the author's reflections, and looks ahead to what the future of interpersonal communication may hold. Each of the entries is followed by discussion questions for use in class or as prompts for self-reflection or writing.The organization of the text allows professors and students to move effortlessly between topics, making the connections that seem most appropriate for the organization of diverse communication courses. Designed to lead to meaningful interactions among those who aim to advance the act of communicating in their personal and professional lives, Why Communication Matters can be used in communication courses and by professionals whose careers require excellent communication skills.

Communication Wars: Our Internal Perpetual Conflict looks at the fundamental needs that drive us as human beings, and explores how those needs help determine the way we communicate. Rather than focusing on public relations and communication as strategies for promoting a product or representing a client, the book examines them on a very human, day-to-day level as they appear through the lens of history.Part I of the book deals with the theoretical aspect of communication. It examines communication in a historical context, beginning with national independence, and focuses on specific theories of mass communication including the Magic Bullet Theory, Diffusion Theory, and the Shannon-Weaver Model of Communication. This section also discusses behavior and communication, and introduces specific theorists such as Abraham Maslow and Edward Bernays. Part II revisits events and eras to apply these various theories, using them to enhance understanding of the role communication plays in our interpretation of history. Part III introduces Mutual Adjustment Theory, and Part IV charts possible courses for the future in educational reform and leadership training.Communication Wars highlights the practicality of public relations in our daily lives, and demonstrates how communication theories can be applied to our shared past. The book is a strong complement to standard public relations and communications textbooks.

Media Relations in the 21st Century explains the evolution of media relations over the past decade. It provides insight into how public relations practitioners can work most effectively with journalists in today's world of economic limitations, social media, and at times, opposing priorities and agendas.The book compares the historical evolution of the two professions individually and as integrated entities. It analyzes the day-to-day workings of the press, both print and electronic, and public relations professionals. It also shares detailed suggestions for how practitioners in each field can encourage the best possible relationship between the two.All this information is examined in the context of how relationships between journalists and public relations practitioners have been in the past, are today, and may need to change in the future especially in the light of technological development and innovation.Filled with analysis and clear recommendations for best professional practices, Media Relations in the 21st Century has been developed for introductory courses in public relations or journalism.