Huafei Liao - Böcker

While there have been tremendous advances in our scientific understanding of the brain, this work has been largely academic, and often oriented toward clinical publication. Cognitive Neuroscience of Human Systems: Work and Everyday Life addresses the relationship between neurophysiological processes and the performance and experience of humans in everyday life. It samples the vast neuroscience literature to identify those areas of research that speak directly to the performance and experience of humans in everyday settings, highlighting the practical, everyday application of brain science.The book explains the underlying basis for well-established principles from human factors, ergonomics, and industrial engineering and design. It also sheds new light on factors affecting human performance and behavior. This is not an academic treatment of neuroscience, but rather a translation that makes modern brain science accessible and easily applicable to systems design, education and training, and the development of policies and practices. The authors supply clear and direct guidance on the applications of principles from brain science to everyday problems. With discussions of topics from brain science and their relevance to everyday activities, the book focuses on the science, describing the findings and the studies producing these findings. It then decodes how these findings relate to everyday life and how you can integrate them into your work to achieve more effective outcomes based on a fundamental understanding of how the operations of the human brain produce behavior and modulate performance.

Content preparation is an integral part of the usability equation: it answers the question of what information is needed for effective decision making. Once content preparation has been established, the question "how to present what" can be answered. Content Preparation Guidelines for the Web and Information Appliances: Cross-Cultural Comparisons provides a theoretical foundation and operational tools to effectively prepare content so that users are able to make correct decisions regarding the purchase of goods and services. Traditionally, human aspects of computing have been assessed by usability evaluation methods, which determine how well the system is designed for joyful, satisfying, and productive use. But, effectively designing the how without providing a solid foundation for designing the what can not result in effective web and information appliance-based operations. This book presents a review and reappraisal of the science base of content preparation and descriptions of four major studies on content preparation involving more than 1,200 participants. Based on these studies, it establishes a factor structure of content preparation and relative importance of each factor in effective decision making and concludes with guidelines for the design of content for a variety of populations.Unlike previous publications in usability that have predominantly concentrated on how to present information, this book focuses on what information should be presented and the information appliances for different cultures. With a cross-cultural comparison and a review of fundamental theories, the book not only answers the question of what information needs to be presented for effective decision making, but also addresses the impact of culture on content usability.