Peter Pringle - Böcker

The fifth edition of a classic text features important updates that reflect the enormous changes that have taken place in recent years - the Internet as an important information transmission format that is here to stay and convergence among media. This edition features thorough discussions on the Internet and convergence, as well as reflects the latest information on broadcast and cable regulations and policies. It also includes a fresh batch of case studies, and study questions. As in previous editions, this book also covers management theory, audience analysis, broadcast promotion, and marketing.

How was it put together? Who decides what targets to hit and why? When and where would it be put into action? Using recently declassified documents and interviews with government officials and military planners, the authors have pieced together an absorbing history of the Pentagon's most secret war plan.They have unraveled the huge, hidden network of satellites, computers, radar, and microwave links that gathers intelligence on the Soviet Union and would help to execute the S.I.O.P. in time of war. They compare Washington's rhetoric to the cold reality of the actual war plans on the shelves at Strategic Air Command and at Navy headquarters, and the result is a fascinating study of military realities and political deception.Finally, they expose a new facet of the arms race in President Reagan's nuclear proposals--the outlay of billions of dollars for new communications systems and underground bunkers so that the United States can fight an extended nuclear war. These proposals, the authors contend, will dangerously erode the traditional civilian control over the firing of nuclear weapons.

For most people the global war over genetically modified foods is a distant and confusing one. A handful of corporate 'life sciences' giants, such as Monsanto, are pitted against a worldwide network of anticorporate ecowarriors like Greenpeace. The companies claim to be leading a new agricultural revolution that will save the world with crops modified to survive frost, drought, pests, and plague. The greens warn that 'playing God' with plant genes is dangerous. It could create new allergies, upset ecosystems, destroy biodiversity, and produce uncontrollable mutations. In FOOD, INC., acclaimed journalist Peter Pringle shows how both sides in this overheated conflict have made false promises, engaged in propaganda science, and indulged in fear-mongering. In this urgent dispatch, he suggests that a fertile partnership between consumers, corporations, scientists, and farmers could still allow the biotech harvest to reach its full potential in helping to overcome the problem of world hunger, providing nutritious food and keeping the environment healthy.

The fifth edition of a classic text features important updates that reflect the enormous changes that have taken place in recent years - the Internet as an important information transmission format that is here to stay and convergence among media. This edition features thorough discussions on the Internet and convergence, as well as reflects the latest information on broadcast and cable regulations and policies. It also includes a fresh batch of case studies, and study questions. As in previous editions, this book also covers management theory, audience analysis, broadcast promotion, and marketing.

An iconic event in modern Irish history is, for the first time, narrated in directly human terms. Who were the people who marched, who fired from the flats, the barricades, who died? In brilliant narrative form a modern myth is unfolded and revealed fully, and so tells the story of the recent history of the armed struggle in Ireland.Free Derry Corner, 30 January 1972, site of one of the pivotal events in modern British history. A civil rights march was led into an ambush. Thirteen civilians died, many killed by the British Army. It was the first instance of the British Army firing on its own citizens since the Peterloo Massacre in 1819[chk]. It ruined British authority in the province for a generation and was the single identifiable cause of the rejuvenated armed struggle that would last for the rest of the century.Yet it is shrouded in mystery and legend, in deliberate disinformation and deceit, in political interpretation from all sides involved. The events of Bloody Sunday, as it became known are told here as a vivdly dramatic narrative for the first time. Interspersed within the unfolding disaster is the story of the Troubles in Northern Ireland, a complex history revealed by two incisive and expertly informed writers who first researched events in Derry for the Sunday Times in 1972.Bloody Sunday is the most contested, mythologised and symbolic event in modern Irish history. Here, for the first time with the benefit of modern forensic science, new witnesses interviewed and against the background of the Savile report, is the truth of what happened.