Robert Mckee - Böcker

Structure is Character. Characters are what they do. Story events impact the characters and the characters impact events. Actions and reactions create revelation and insight, opening the door to a meaningful emotional experience for the audience. Story is what elevates a film, a novel, a play, or teleplay, transforming a good work into a great one. Movie-making in particular is a collaborative endeavour - requiring great skill and talent by the entire cast, crew and creative team - but the screenwriter is the only original artist on a film. Everyone else - the actors, directors, cameramen, production designers, editors, special effects wizards and so on - are interpretive artists, trying to bring alive the world, the events and the characters that the writer has invented and created. Robert McKee's STORY is a comprehensive and superbly organized exploration of all elements, from the basics to advanced concepts. It is a practical course, presenting new perspectives on the craft of storytelling, not just for the screenwriter but for the novelist, playwright, journalist and non-fiction writers of all types.

Storynomics - Story-Driven Marketing in the Post-Advertising World is a brilliant book that's destined to send shockwaves through the worlds of marketing and branding. Drawing on the experiences gained with his Storynomics seminars, Robert McKee - author of Story: Substance, Structure, Style and the Principles of Screenwriting and Dialogue: The Art of Verbal Action for Page, Stage and Screen - has teamed up with Tom Gerace to produce a work that is at once imaginative, innovative and inspirational. There has been a major change in the way brands connect with consumers. In the past, brand managers and chief marketing executives would find stories people loved and then interrupt their telling with advertisements. Today's consumers have tired of the ads and are blocking, skipping or avoiding them at unprecedented rates. The consequences are that marketing professionals are finding it harder and harder to reach their customers. Some business leaders have recognised that storytelling is the future of marketing, and to succeed in an increasingly ad-free world, they must place `story' at the centre of their strategies. There is still some misunderstanding about story and how it can be used effectively. Robert McKee created the Storynomics seminars to show business leaders how to apply storytelling to their businesses, to drive revenue, margins and brand loyalty. In their new book, McKee and Gerace bring a whole new meaning to marketing, to displace old theories and practices with story-driven messages. Storynomics, the book, is essential reading for all serious professionals.

THE LEGENDARY TEACHER OF STORY . . .Robert McKee's new book CHARACTER: The Art of Role and Cast Design for Page, Stage and Screen is an excellent companion volume to his hugely successful STORY: Substance, Structure, Style and the Principles of Screenwriting and DIALOGUE: The Art of Verbal Action for Page, Stage and Screen. Divided into four parts (In praise of Character, Character Creation, The Character Universe and Character Relationships) CHARACTER has a primary purpose of enriching the reader's insight into the nature of a fictional character and sharpens the creative techniques necessary to invent a complex cast of personalities, starting with the protagonist then adding the cast of supporting roles. McKee uses scenes from classic films and television programmes, Sex and the City, Casablanca, The Sopranos, Breaking Bad and Fawlty Towers, and the works of classical dramatists, Homer, Shakespeare, Samuel Beckett, to demonstrate how characters are constructed and developed for page, stage and screen. Robert McKee is an author, lecturer and story consultant whose popular writing workshops have brought him international fame. His book STORY, is the basis for his programme and it has defined how we regard the art of story creation. In STORY's companion volume, DIALOGUE, McKee offers the same in-depth analysis of how actors speak on the screen, on the stage and on the page. CHARACTER is a masterly work with a primary purpose of enriching the reader's insight into the nature of a fictional character and sharpening the creative techniques necessary to invent a complex cast of personalities, starting with the protagonist then adding the first, second and third tiers of supporting roles. CHARACTER is a brilliant addition to the genre and is essential reading for all aspiring writers.

From the master of STORY, DIALOGUE, and CHARACTER, ACTION offers writers the keys to powerful storytelling. ACTION explores the ways that a modern-day writer can successfully tell an action story that stands apart from all others. In collaboration with former co-host of The Story Toolkit, Bassim El-Wakil, legendary story lecturer Robert McKee guides writers to award-winning originality by analysing the action genre, highlighting the challenges and, more importantly, showing how to master the demands of plot creation through innovation and ingenuity. ACTION is a must-have addition to the McKee storytelling oeuvre.

This latest head trip from director Spike Jonze ("Being John Malkovich") concerns an orchid collector (Chris Cooper), a journalist (Meryl Streep as author Susan Orlean), and the screenwriter (Charlie Kaufman, played by Nicolas Cage) who, in adapting Susan Orlean's book "The Orchid Thief" writes himself into the movie. Includes the complete screenplay and a selection of b&w movie stills.