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'Creating something from nothing is a daring act. Tom's wisdom and encouragement will give any reader the confidence to take the leap.' Eric Ries, bestselling author of The Lean Startup ________________­­­­­­­­­­­­­­­­­­­­­­­90% of start-ups fail. But why? And is there a way to avoid the common pitfalls when you start your own business?Over the past 23 years at Harvard Business School Tom Eisenmann has helped launch thousands of startups. An astonishing 13 of these have reached unicorn status. For a decade he has explored the question of why startups fail and in The Fail-Safe Startup explains how you can succeed against the odds.Eisenmann's fascinating, often counter-intuitive, advice will help you avoid common mistakes including:* Launching too early* Aiming too high, too soon* And letting early success lead to misplaced confidence Drawing on case studies from startups of all shapes and sizes from around the world The Fail-Safe Startup will show you how to analyse the failure of others to ensure your success.________________'A must read for any entrepreneur, investor, or startup team member.' Michelle Zatlyn, CEO, Cloudfare'Eisenmann has truly helped illuminate a path to success by shining a spotlight on common startup failure patterns. His insights are invaluable, whether you're just getting started, or you're eyeing your endgame.' Jenn Hyman, CEO, Rent the Runway

"Sharp and engaging" - The Times"The intricately-reported, elegantly-crafted story of the website that came out of nowhere, to change everything." - Brad Stone, author of The Everything Store and Amazon Unbound-----------------------------------------------------Now, for the first time ever, discover the story of YouTube: how it started, how it works, and how it came to control our culture.It has entertained us with cat videos, flash mobs, gaming streams and Charlie Bit My Finger.It has educated us with makeup tutorials, DIYs and delicious recipes.It has changed us with advertising, extremism and political propaganda.Since its foundation in 2005, YouTube has existed on a pendulum. Its emergence established a valuable space for unique and important voices to share themselves and their views, and made global stars out of everyday people such as PewDiePie, Shane Dawson and Ryan Higa. It invented the attention economy we all live in today, forever changing how people are entertained, informed and paid online.At the same time, countless extremists have found a home on YouTube, using it to spread misinformation and propaganda - sometimes with real-world life-and-death consequences. The site is massively profitable for its parent company, Google (Alphabet), which has aggressively grown it into a ruthless advertising conglomerate with little regard for its impact beyond the bottom line.In Like Comment Subscribe, Bloomberg tech journalist Mark Bergen delivers the definitive, page-turning account of YouTube. Exploring the stories of the people behind the platform, he tells the story of a technical marvel that upended traditional media, created stars of everyday people, and ultimately changed the world through untamed freedom of speech.

Who really benefits from a cashless society?Many of us rarely use cash these days. And the reach of corporations into our lives via cards and apps has never been greater. But what we're told is inevitable is actually the work of powerful interests: the great battle of our time is for ownership of the digital footprints that make up our lives.Cloudmoney tells a revelatory story about the fusion of big finance and tech, which requires physical cash to be replaced by digital money or 'cloudmoney'. Diving beneath the surface of the global financial system, Brett Scott uncovers a long-established lobbying infrastructure waging a covert war on cash under the banner of progress but at the cost of our privacy, politics and individual freedom.'A wonderfully revolutionary text' YANIS VAROUFAKIS'Scott has struck an important vein that is vital in a digital age' FINANCIAL TIMES'Brilliant, fascinating and utterly accessible' KATE RAWORTH, author of Doughnut Economics

”Admirably lucid” - Gillian Tett, FT"What happens when we make a payment is literally a multi-billion dollar question. This is a fascinating and entertaining insight into those seconds between clicking a button and money appearing in far-off accounts – and the changing face of those who profit.” - Dharshini David, author of The Almighty DollarHow we pay is so fundamental that it underpins everything - from trade to taxation, stocks and savings to salaries, pensions and pocket money. Rich or poor, criminal, communist or capitalist, we all rely on the same payments system, day in, day out. It sits between us and not just economic meltdown, but a total breakdown in law and order. Why then do we know so little about how it really works?As you read this, technology is dismantling payment barriers and governments are erecting them; cash is on the way out, and crypto and BigTech are fighting their way in. The Europeans are heavily regulated, the Americans oddly backward, and the Chinese hoping to lead the way forward. Challenging our understanding about where financial power really lies, The Pay Off shows us that the most important thing about money is the way we move it.Leibbrandt and De Terán shine a light on the hidden workings of the humble payment - and reveal both how our payment habits are determined by history as well as where we go from here. From national customs to warring nation states, geopolitics will shape the future of payments every bit as much as technology.

”Admirably lucid” - Gillian Tett, FT"What happens when we make a payment is literally a multi-billion dollar question. This is a fascinating and entertaining insight into those seconds between clicking a button and money appearing in far-off accounts – and the changing face of those who profit.” - Dharshini David, author of The Almighty DollarHow we pay is so fundamental that it underpins everything - from trade to taxation, stocks and savings to salaries, pensions and pocket money. Rich or poor, criminal, communist or capitalist, we all rely on the same payments system, day in, day out. It sits between us and not just economic meltdown, but a total breakdown in law and order. Why then do we know so little about how it really works?As you read this, technology is dismantling payment barriers and governments are erecting them; cash is on the way out, and crypto and BigTech are fighting their way in. The Europeans are heavily regulated, the Americans oddly backward, and the Chinese hoping to lead the way forward. Challenging our understanding about where financial power really lies, The Pay Off shows us that the most important thing about money is the way we move it.Leibbrandt and De Terán shine a light on the hidden workings of the humble payment - and reveal both how our payment habits are determined by history as well as where we go from here. From national customs to warring nation states, geopolitics will shape the future of payments every bit as much as technology.

A comprehensive and authoritative exploration of Bitcoin and its place in monetary historyWhen a pseudonymous programmer introduced "a new electronic cash system that’s fully peer-to-peer, with no trusted third party" to a small online mailing list in 2008, very few people paid attention. Ten years later, and against all odds, this upstart autonomous decentralized software offers an unstoppable and globally accessible hard money alternative to modern central banks. The Bitcoin Standard analyzes the historical context to the rise of Bitcoin, the economic properties that have allowed it to grow quickly, and its likely economic, political, and social implications.While Bitcoin is an invention of the digital age, the problem it purports to solve is as old as human society itself: transferring value across time and space. Author Saifedean Ammous takes the reader on an engaging journey through the history of technologies performing the functions of money, from primitive systems of trading limestones and seashells, to metals, coins, the gold standard, and modern government debt. Exploring what gave these technologies their monetary role, and how most lost it, provides the reader with a good idea of what makes for sound money, and sets the stage for an economic discussion of its consequences for individual and societal future-orientation, capital accumulation, trade, peace, culture, and art. Compellingly, Ammous shows that it is no coincidence that the loftiest achievements of humanity have come in societies enjoying the benefits of sound monetary regimes, nor is it coincidental that monetary collapse has usually accompanied civilizational collapse.With this background in place, the book moves on to explain the operation of Bitcoin in a functional and intuitive way. Bitcoin is a decentralized, distributed piece of software that converts electricity and processing power into indisputably accurate records, thus allowing its users to utilize the Internet to perform the traditional functions of money without having to rely on, or trust, any authorities or infrastructure in the physical world. Bitcoin is thus best understood as the first successfully implemented form of digital cash and digital hard money. With an automated and perfectly predictable monetary policy, and the ability to perform final settlement of large sums across the world in a matter of minutes, Bitcoin's real competitive edge might just be as a store of value and network for the final settlement of large payments a digital form of gold with a built-in settlement infrastructure.Ammous' firm grasp of the technological possibilities as well as the historical realities of monetary evolution provides for a fascinating exploration of the ramifications of voluntary free market money. As it challenges the most sacred of government monopolies, Bitcoin shifts the pendulum of sovereignty away from governments in favor of individuals, offering us the tantalizing possibility of a world where money is fully extricated from politics and unrestrained by borders.The final chapter of the book explores some of the most common questions surrounding Bitcoin: Is Bitcoin mining a waste of energy? Is Bitcoin for criminals? Who controls Bitcoin, and can they change it if they please? How can Bitcoin be killed? And what to make of all the thousands of Bitcoin knockoffs, and the many supposed applications of Bitcoin's 'block chain technology'? The Bitcoin Standard is the essential resource for a clear understanding of the rise of the Internet's decentralized, apolitical, free-market alternative to national central banks.

Explore the inevitable collapse of the fiat monetary system Paper Money Collapse: The Folly of Elastic Money, Second Edition challenges the mainstream consensus on money and monetary policy. While it is today generally believed that the transition from 'hard' and inflexible commodity money (such as a gold standard) to entirely flexible and potentially unlimited fiat money under national central banks allows for superior economic stability, Paper Money Collapse shows that the opposite is true. Systems of highly elastic and constantly expanding money are not only unnecessary, even for growing economies, they are always extremely destabilizing. Over time, they must lead to substantial imbalances, including excessive levels of debt and distorted asset prices, that will require ever faster money production to sustain. Ultimately, however, there is no alternative to a complete liquidation of these distortions. Based on insights of many renowned economists and in particular of the Austrian School of Economics, the book explains through rigorous logic and in precise language why our system of flexible fiat money is incompatible with a market economy and therefore unsustainable. Paper money systems have always led to economic disintegration—without exception—throughout history. It will not be different for our system and we may be closer to the endgame than many think.The updated second edition incorporates: A new introduction and an extended outlook section that discusses various "endgames"Responses to criticisms, alternative views, and a critical assessment of 'solutions'Comments on recent policy trends, including attempts to exit the 'easy money' policy modeAn evaluation of new crypto-currency BitcoinPaper Money Collapse: The Folly of Elastic Money, Second Edition clarifies the problem of paper money clearly and eloquently, and proposes multiple routes to a solution.

Murder for hire. Drug trafficking. Embezzlement. Money laundering... These might sound like plot lines of a thriller, but they are true stories from the short history of cryptocurrencies - digital currencies conceived by computer hackers and cryptographers that represent a completely new sort of financial transaction that could soon become mainstream. The most famous - or infamous - cryptocurrency is bitcoin. But look beyond its tarnished reputation and something much shinier emerges. The technology that underlies bitcoin and other cryptocurrencies - the blockchain - is hailed as the greatest advancement since the invention of the internet. It is now moving away from being the backbone for a digital currency and making inroads into other core concepts of society: identity, ownership and even the rule of law.The End of Money is your essential introduction to this transformative new technology that has governments, entrepreneurs and forward-thinking people from all walks of life sitting up and taking notice.ABOUT THE SERIESNew Scientist Instant Expert books are definitive and accessible entry points to the most important subjects in science; subjects that challenge, attract debate, invite controversy and engage the most enquiring minds. Designed for curious readers who want to know how things work and why, the Instant Expert series explores the topics that really matter and their impact on individuals, society, and the planet, translating the scientific complexities around us into language that's open to everyone, and putting new ideas and discoveries into perspective and context.

'A gripping real-life financial thriller.' CLAER BARRETT, AUTHOR OF WHAT THEY DON'T TEACH YOU ABOUT MONEY'Fast-paced and highly accessible ... A must read.' GILLIAN TETT, AUTHOR OF ANTHRO-VISION'Anybody who wants to understand the cryptocurrency mania should read Hype Machine.' LIONEL BARBER, FORMER EDITOR OF THE FINANCIAL TIMESOn 2 November 2023, in one of the largest fraud trials in history, Sam Bankman-Fried was found guilty of stealing billions of dollars from the customers of his crypto-exchange, FTX. How did this 31-year-old Californian in shorts and a T-shirt manage to become one of the most famous CEOs in the world? How did greed, fear and free money inflate the crypto bubble until it finally popped with devastating consequences for millions of people who lost money in the crash? Who were the enablers, investors and innovators who transformed the original promise of crypto into a digital Wild West? Hype Machine is the definitive story of the boom and bust of crypto, written by award-winning Financial Times journalist Joshua Oliver. Expansive, nuanced and eminently entertaining, it demystifies the crypto circus by following the journeys of its most influential participants and the trajectory of SBF, its enigmatic ringmaster.Oliver, who reported on the crypto crash with extensive access to SBF himself, introduces readers to the people and ideas that shaped crypto's wild rise and fall, including Arthur Hayes, Changpeng Zhao and the coterie of acolytes who surrounded FTX. Through exclusive interviews, compelling research and with ringside seats at the trial of the decade, he paints a vivid, detailed and tragi-comic picture of this defining financial moment of our times.

'A gripping real-life financial thriller.' CLAER BARRETT, AUTHOR OF WHAT THEY DON'T TEACH YOU ABOUT MONEY'Fast-paced and highly accessible ... A must read.' GILLIAN TETT, AUTHOR OF ANTHRO-VISION'Anybody who wants to understand the cryptocurrency mania should read Hype Machine.' LIONEL BARBER, FORMER EDITOR OF THE FINANCIAL TIMESOn 2 November 2023, in one of the largest fraud trials in history, Sam Bankman-Fried was found guilty of stealing billions of dollars from the customers of his crypto-exchange, FTX. How did this 31-year-old Californian in shorts and a T-shirt manage to become one of the most famous CEOs in the world? How did greed, fear and free money inflate the crypto bubble until it finally popped with devastating consequences for millions of people who lost money in the crash? Who were the enablers, investors and innovators who transformed the original promise of crypto into a digital Wild West? Hype Machine is the definitive story of the boom and bust of crypto, written by award-winning Financial Times journalist Joshua Oliver. Expansive, nuanced and eminently entertaining, it demystifies the crypto circus by following the journeys of its most influential participants and the trajectory of SBF, its enigmatic ringmaster.Oliver, who reported on the crypto crash with extensive access to SBF himself, introduces readers to the people and ideas that shaped crypto's wild rise and fall, including Arthur Hayes, Changpeng Zhao and the coterie of acolytes who surrounded FTX. Through exclusive interviews, compelling research and with ringside seats at the trial of the decade, he paints a vivid, detailed and tragi-comic picture of this defining financial moment of our times.

'A gripping real-life financial thriller.' CLAER BARRETT, AUTHOR OF WHAT THEY DON'T TEACH YOU ABOUT MONEY'Fast-paced and highly accessible ... A must read.' GILLIAN TETT, AUTHOR OF ANTHRO-VISION'Anybody who wants to understand the cryptocurrency mania should read Hype Machine.' LIONEL BARBER, FORMER EDITOR OF THE FINANCIAL TIMESOn 2 November 2023, in one of the largest fraud trials in history, Sam Bankman-Fried was found guilty of stealing billions of dollars from the customers of his crypto-exchange, FTX. How did this 31-year-old Californian in shorts and a T-shirt manage to become one of the most famous CEOs in the world? How did greed, fear and free money inflate the crypto bubble until it finally popped with devastating consequences for millions of people who lost money in the crash? Who were the enablers, investors and innovators who transformed the original promise of crypto into a digital Wild West? Hype Machine is the definitive story of the boom and bust of crypto, written by award-winning Financial Times journalist Joshua Oliver. Expansive, nuanced and eminently entertaining, it demystifies the crypto circus by following the journeys of its most influential participants and the trajectory of SBF, its enigmatic ringmaster.Oliver, who reported on the crypto crash with extensive access to SBF himself, introduces readers to the people and ideas that shaped crypto's wild rise and fall, including Arthur Hayes, Changpeng Zhao and the coterie of acolytes who surrounded FTX. Through exclusive interviews, compelling research and with ringside seats at the trial of the decade, he paints a vivid, detailed and tragi-comic picture of this defining financial moment of our times.

A “highly entertaining” (The Wall Street Journal) investigation into the mysterious identity of Bitcoin’s creator and a deep dive into crypto’s utopian origin story—from The New York Times bestselling author of The Billionaire’s Vinegar“Could be the best mystery story of the past twenty years.”—James Patterson “The Mysterious Mr. Nakamoto will leave you amazed, enlightened, and utterly breathless.”—Robert Kolker, #1 New York Times bestselling author of Hidden Valley RoadIn October 2008, someone going by the name Satoshi Nakamoto posted a white paper outlining “a peer-to-peer electronic cash system” called Bitcoin to an arcane listserv populated by Cypherpunks. No one in the community had heard of Nakamoto, and just as people were starting to wonder who he was, he vanished. As the years passed, and the scope of Nakamoto’s achievement became clear, the truth of his identity grew into the greatest unsolved mystery of our time.The Mysterious Mr. Nakamoto traces Benjamin Wallace’s attempt to unmask the figure behind the currency and the world it wrought. Nakamoto’s Bitcoin at first seemed destined to fulfill the dreams of fringe 1990s utopians for a currency set free from governments and big banks. Yet after he disappeared, his creation took on a strange new life in the financial markets, where rampant speculation fueled a vision of crypto as a potential windfall, inviting charlatans and scammers and opening a vast gulf between Bitcoin’s idealistic origins and its troubled reputation.But who was Nakamoto? Whoever he was could rightly claim to have invented one of the most important technologies of the new century. And Nakamoto was a billionaire—his Bitcoin wallet held an untouched eleven-figure fortune waiting to be claimed.With the same propulsive-narrative flair that made his New York Times bestseller The Billionaire’s Vinegar an instant success, Benjamin Wallace presents a page-turning work of investigative journalism. Tracking leads from London to Oslo to Los Angeles, from coastal Australia to the Arizona desert, he takes readers through a rogues’ gallery tour of Nakamoto suspects—from benevolent geniuses like cryptographer Hal Finney to difficult ones like a reclusive polymath known to his followers only as Jim; from the mercurial Australian Craig Wright, who claims to be Nakamoto, to a secret team at the National Security Agency. With the forensic skill of Sherlock Holmes and the storytelling verve of Arthur Conan Doyle, Wallace follows the trail of computer code and personal writings to the heart of the Nakamoto mystery while interrogating the very nature of mystery itself.