Alan MacEachern – författare

Tourism has been a central part of Prince Edward Island’s identity for more than a century. What began as a seasonal sideline in the nineteenth century evolved into an economic powerhouse that now attracts over 1.5 million visitors each year, employs one in ten Islanders, and is the province’s second leading industry.Spanning from the Victorian era to the COVID-19 pandemic, The Summer Trade presents the first comprehensive history of tourism in any Canadian province. Over time the Island has marketed a remarkably durable set of tourism tropes – seaside refuge from urban industrial angst, return to innocence, literary shrine to L.M. Montgomery, cradle of Confederation, garden of the Gulf. As private enterprise and the state sought to manage the industry, the Island’s own identity became caught up in the wish fulfillment of its summer visitors. The result has been a complicated, sometimes conflicted relationship between Islanders and tourism, between a warm welcome to visitors and resistance to the industry’s adverse effects on local culture.Lavishly illustrated with postcards, tourist guides, and memorabilia, The Summer Trade also presents a history of Prince Edward Island in cameo that tracks cultural, economic, political, and environmental developments and tensions. Across the strait, the Island beckons.

In 1909 Myrtle and Ernest Webb took possession of an ordinary farm in Cavendish, Prince Edward Island. Ordinary but for one thing: it was already becoming known as inspiration for Anne of Green Gables, the novel written by Myrtle’s cousin Lucy Maud Montgomery and published to international acclaim a year earlier. The Webbs welcomed visitors to “Green Gables” and soon took in summer boarders, making their home the heart of PEI’s tourist trade. In the 1930s the farm was made the centrepiece of a new national park – and still the family lived there for another decade, caretakers of their own home.

During these years Myrtle kept a diary. When she first picked up the pencil in 1924, she was a forty-year-old homemaker running a household of eight. By the time she set the pencil down in 1954, she was a seventy-year-old widow, no longer resident in what was now the most famous house in Canada. Becoming Green Gables tells the story of Myrtle Webb and her family, and the making of Green Gables. Alan MacEachern reproduces a selection of the diary’s daily entries, using them as springboards to examine topics ranging from the adoption of modern conveniences to the home front hosting of soldiers in wartime and visits from “Aunt Maud” herself.

While the foundation of Becoming Green Gables is the Webbs’ own story, it is also a history of their famous home, their community, the nation, and the world in which they lived.

In 1909 Myrtle and Ernest Webb took possession of an ordinary farm in Cavendish, Prince Edward Island. Ordinary but for one thing: it was already becoming known as inspiration for Anne of Green Gables, the novel written by Myrtle’s cousin Lucy Maud Montgomery and published to international acclaim a year earlier. The Webbs welcomed visitors to “Green Gables” and soon took in summer boarders, making their home the heart of PEI’s tourist trade. In the 1930s the farm was made the centrepiece of a new national park – and still the family lived there for another decade, caretakers of their own home.

During these years Myrtle kept a diary. When she first picked up the pencil in 1924, she was a forty-year-old homemaker running a household of eight. By the time she set the pencil down in 1954, she was a seventy-year-old widow, no longer resident in what was now the most famous house in Canada. Becoming Green Gables tells the story of Myrtle Webb and her family, and the making of Green Gables. Alan MacEachern reproduces a selection of the diary’s daily entries, using them as springboards to examine topics ranging from the adoption of modern conveniences to the home front hosting of soldiers in wartime and visits from “Aunt Maud” herself.

While the foundation of Becoming Green Gables is the Webbs’ own story, it is also a history of their famous home, their community, the nation, and the world in which they lived.