Alexander Josiassen – författare

The millions of tourists who visit tropical nations annually underscore the region''s significance in global tourism. However, these nations receive little scholarly attention compared to major countries. This book fills that gap, presenting a unique, in-depth exploration of the pressing transformations and shared sustainability challenges faced by nations and territories in the Tropics, providing valuable insights and solutions for low-carbon tourism development, and offering a novel attempt to progress the responsible tourism agenda.

The book contributes to the emerging field of low carbon tourism. It concentrates on tourism-intensive tropical countries, exploring nation-specific and regional measures that could encourage low-carbon operations within the tourism sector. It focuses on distinct populations, host communities and service providers in the Tropics, distinguishing it from most texts on sustainability and low-carbon tourism that either focus on Western perspectives or strive for universal applicability. The chapters place the discussion within a contemporary context and introduce the challenges this era holds, including the role of marketing, policies and regulations, innovation, social norms and values in promoting low-carbon transition in tourism. Topics covered in this book include, but are not limited to, low-impact visitor behavior and low-carbon planning; voluntary, nudged, or compulsory participation in emission reduction initiatives; infrastructural, social, and psychological barriers to change; greenwashing and responsible marketing; ethnocentrism, and the politics of low-carbon tourism.

Targeted primarily at academics and professionals in tourism, business, environmental management, policy studies, and public administration, this practical and insightful book is essential reading for anyone interested in low-carbon tourism development and the challenges that lie ahead.

The millions of tourists who visit tropical nations annually underscore the region''s significance in global tourism. However, these nations receive little scholarly attention compared to major countries. This book fills that gap, presenting a unique, in-depth exploration of the pressing transformations and shared sustainability challenges faced by nations and territories in the Tropics, providing valuable insights and solutions for low-carbon tourism development, and offering a novel attempt to progress the responsible tourism agenda.

The book contributes to the emerging field of low carbon tourism. It concentrates on tourism-intensive tropical countries, exploring nation-specific and regional measures that could encourage low-carbon operations within the tourism sector. It focuses on distinct populations, host communities and service providers in the Tropics, distinguishing it from most texts on sustainability and low-carbon tourism that either focus on Western perspectives or strive for universal applicability. The chapters place the discussion within a contemporary context and introduce the challenges this era holds, including the role of marketing, policies and regulations, innovation, social norms and values in promoting low-carbon transition in tourism. Topics covered in this book include, but are not limited to, low-impact visitor behavior and low-carbon planning; voluntary, nudged, or compulsory participation in emission reduction initiatives; infrastructural, social, and psychological barriers to change; greenwashing and responsible marketing; ethnocentrism, and the politics of low-carbon tourism.

Targeted primarily at academics and professionals in tourism, business, environmental management, policy studies, and public administration, this practical and insightful book is essential reading for anyone interested in low-carbon tourism development and the challenges that lie ahead.

Albaum, Duerr & Josiassen, International Marketing and Export Management, 8e

International Marketing and Export Management 8e offers an accessible state-of-the-art text in international marketing. The book covers the evolving internationally competitive landscape that almost all firms and consumers find themselves acting in today. Consumers because they often make consumption choices where there are international options, and firms because they either compete internationally or have international competitors in their domestic market.

The eighth edition retains its clear and comprehensive coverage of the opportunities for companies of all sizes and in all industries in the export of goods, services, intellectual property and business models.

Written in a no-nonsense style, the book has been updated to offer the most up-to-date discussion of the literature in the area.

Key features include:

The book is ideal for undergraduate and postgraduate students taking modules in International Marketing, Export Marketing, International Trade or International Business.

About the authors

Gerald Albaum is Research Professor at the Robert O. Anderson Schools of Management, University of New Mexico, and Professor Emeritus of Marketing at the University of Oregon, USA. He is also Senior Research Fellow at the IC2 Institute, University of Texas, Austin, USA. He has been a visiting professor and scholar at universities in Canada, Denmark, New Zealand, Australia, Turkey, France, Finland and Hong Kong.

Edwin Duerr is a Professor Emeritus of International Business at San Francisco State University, USA. He has been a visiting professor at universities in Japan, Brazil, Germany, Denmark, Sweden and the Netherlands, and has extensive consulting business around the globe. He is also Senior Editor of The Journal of International Business and Economy.

Alexander Josiassen is Centre Director at the Department of Marketing, Copenhagen Business School, Denmark. Alexander is also a visiting professor at RMIT University, Australia. He has won several international awards for his research and teaching in the area of international marketing and management. Alexander is a frequent key note speaker at international conferences and consultant of major international corporations.