Arthur Seakhoa-King – författare
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2 produkter
2 produkter
1 545 kr
Skickas inom 5-8 vardagar
Drawing on examples of sequential and concurrent mixed method studies, this innovative book demonstrates how to use mixed methods approaches in tourism research successfully. Peter Mason, Marcjanna Augustyn and Arthur Seakhoa-King bring together insights from expert authors to demonstrate how to conduct mixed methods research and to outline best practice for teaching mixed methods to tourism students.This How to guide examines how quantitative and qualitative research can be combined, evaluating the various mixed method research designs that have recently come to prominence in tourism studies. Using case study examples, chapters cover research on tourism destination quality, heritage attractions, festivals and events, food tourism and hospitality, alongside the use of participatory geographical information systems. They also explore how to teach mixed methods research to tourism students, emphasising that mixed methods research is an expanding and increasingly important approach to tourism research.How to use Mixed Methods in Tourism Research is an invaluable resource for students and academics in tourism and hospitality, as well as those specialising in research methods within the field. Practitioners within the tourism industry will also find this a useful reference.
1 143 kr
Skickas inom 5-8 vardagar
Tourism Destination Quality: Attributes and Dimensions presents new research on tourism destination quality. It is based on results from the first major empirical study (the TDQ study) that examined what tourists associate with tourism destination quality. It explains why respondents strongly associate attributes and dimensions identified in the TDQ study with destination quality. The book critically compares dimensions of tourism destination quality established in the TDQ study with dimensions of product quality, service quality, place quality and destination service/product quality. To illustrate the applicability and varying importance of dimensions established in the empirical study, case studies of actual tourism destinations are also presented. The empirical evidence provided in this book demonstrates that tourists view destination quality holistically and from the ‘quality of opportunity perspective’ in terms of conformance to tourists’ requirements, which are conditions suitable for pursuing tourist activities and interests. Future directions for research are provided, as well as a diagnostic tool for tourism destination managers and planners. This has been designed to help identify strategic quality improvement areas and to enable competition based on quality in various tourism destination contexts.