Aswin Punathambekar - Böcker

This book explores the empirical and theoretical significance of understanding television as a dynamic technology, a creative industry, and a vibrant cultural form that is "at large" in South Asia. Bringing together prominent scholars who have shaped television studies in South Asia, as well as emerging scholars who address new topics, this book decisively positions television as a key site in the study of South Asian History and Culture. In doing so, it also positions the study of television in South Asia and the South Asian diaspora as crucial in the rethinking of global television history and opens up new directions for the future of television studies. This volume will be essential reading for scholars and teachers of media and communication studies, media history, anthropology, and sociology, besides being of great interest to policymakers and media professionals.This book was originally published as a special issue of South Asian History and Culture.

Digital media histories are part of a global network, and South Asia is a key nexus in shaping the trajectory of digital media in the twenty-first century. Digital platforms like Facebook, WhatsApp, and others are deeply embedded in the daily lives of millions of people around the world, shaping how people engage with others as kin, as citizens, and as consumers. Moving away from Anglo-American and strictly national frameworks, the essays in this book explore the intersections of local, national, regional, and global forces that shape contemporary digital culture(s) in regions like South Asia: the rise of digital and mobile media technologies, the ongoing transformation of established media industries, and emergent forms of digital media practice and use that are reconfiguring sociocultural, political, and economic terrains across the Indian subcontinent. From massive state-driven digital identity projects and YouTube censorship to Tinder and dating culture, from Twitter and primetime television to Facebook and political rumors, Global Digital Cultures focuses on enduring concerns of representation, identity, and power while grappling with algorithmic curation and data-driven processes of production, circulation, and consumption.

From Bombay to Bollywood analyzes the transformation of the national film industry in Bombay into a transnational and multi-media cultural enterprise, which has come to be known as Bollywood. Combining ethnographic, institutional, and textual analyses, Aswin Punathambekar explores how relations between state institutions, the Indian diaspora, circuits of capital, and new media technologies and industries have reconfigured the Bombay-based industry's geographic reach. Providing in-depth accounts of the workings of media companies and media professionals, Punathambekar has produced a timely analysis of how a media industry in the postcolonial world has come to claim the global as its scale of operations. Based on extensive field research in India and the U.S., this book offers empirically-rich and theoretically-informed analyses of how the imaginations and practices of industry professionals give shape to the media worlds we inhabit and engage with. Moving beyond a focus on a single medium, Punathambekar develops a comparative and integrated approach that examines four different but interrelated media industries--film, television, marketing, and digital media. Offering a path-breaking account of media convergence in a non-Western context, Punathambekar's transnational approach to understanding the formation of Bollywood is an innovative intervention into current debates on media industries, production cultures, and cultural globalization.

Bollywood is one of the most prolific film industries in the world. Based in Mumbai (formerly Bombay), the industry churns out hundreds of films each year—primarily melodramatic films with music and elaborately choreographed dance routines. Bollywood's popularity is quickly spreading across the globe, and, beyond the films themselves, Bollywood has made its way into global popular culture.Global Bollywood brings together leading scholars to examine the transnational and transmedia terrain of Bollywood. Defining Bollywood as an arena of public culture distinct from Hindi-language Bombay cinema, this volume offers a new critical framework for analyzing the institutional, cultural, and political dimensions of Bollywood films and film music as they begin to constitute an important circuit of global flows in the twenty-first century.Organized thematically, the book examines contestations surrounding the term "Bollywood," changing relations between the state and the film industry, convergence with television and new media, online fan culture, film journalism, and the reception and negotiations of gender and sexuality in diverse socio-cultural contexts. Global Bollywood is indispensable for understanding not only Bollywood cinema and culture but also how global media flows are reconfiguring relationships among geography, cultural production, and cultural identity.

Bollywood is one of the most prolific film industries in the world. Based in Mumbai (formerly Bombay), the industry churns out hundreds of films each year—primarily melodramatic films with music and elaborately choreographed dance routines. Bollywood's popularity is quickly spreading across the globe, and, beyond the films themselves, Bollywood has made its way into global popular culture.Global Bollywood brings together leading scholars to examine the transnational and transmedia terrain of Bollywood. Defining Bollywood as an arena of public culture distinct from Hindi-language Bombay cinema, this volume offers a new critical framework for analyzing the institutional, cultural, and political dimensions of Bollywood films and film music as they begin to constitute an important circuit of global flows in the twenty-first century.Organized thematically, the book examines contestations surrounding the term "Bollywood," changing relations between the state and the film industry, convergence with television and new media, online fan culture, film journalism, and the reception and negotiations of gender and sexuality in diverse socio-cultural contexts. Global Bollywood is indispensable for understanding not only Bollywood cinema and culture but also how global media flows are reconfiguring relationships among geography, cultural production, and cultural identity.

From Bombay to Bollywood analyzes the transformation of the national film industry in Bombay into a transnational and multi-media cultural enterprise, which has come to be known as Bollywood. Combining ethnographic, institutional, and textual analyses, Aswin Punathambekar explores how relations between state institutions, the Indian diaspora, circuits of capital, and new media technologies and industries have reconfigured the Bombay-based industry's geographic reach. Providing in-depth accounts of the workings of media companies and media professionals, Punathambekar has produced a timely analysis of how a media industry in the postcolonial world has come to claim the global as its scale of operations. Based on extensive field research in India and the U.S., this book offers empirically-rich and theoretically-informed analyses of how the imaginations and practices of industry professionals give shape to the media worlds we inhabit and engage with. Moving beyond a focus on a single medium, Punathambekar develops a comparative and integrated approach that examines four different but interrelated media industries--film, television, marketing, and digital media. Offering a path-breaking account of media convergence in a non-Western context, Punathambekar's transnational approach to understanding the formation of Bollywood is an innovative intervention into current debates on media industries, production cultures, and cultural globalization.

This book explores the empirical and theoretical significance of understanding television as a dynamic technology, a creative industry, and a vibrant cultural form that is "at large" in South Asia. Bringing together prominent scholars who have shaped television studies in South Asia, as well as emerging scholars who address new topics, this book decisively positions television as a key site in the study of South Asian History and Culture. In doing so, it also positions the study of television in South Asia and the South Asian diaspora as crucial in the rethinking of global television history and opens up new directions for the future of television studies. This volume will be essential reading for scholars and teachers of media and communication studies, media history, anthropology, and sociology, besides being of great interest to policymakers and media professionals.This book was originally published as a special issue of South Asian History and Culture.

Explores the entanglement of digital media, popular culture, and political expression in contemporary India.A Mobile Popular offers a landmark account of how popular culture and political expression have become deeply intertwined in India's rapidly evolving digital landscape. Drawing on extensive fieldwork with content creators, platform executives, and digital activists across southern India, Aswin Punathambekar, Sangeet Kumar, and Sriram Mohan theorize the "mobile popular" as a dynamic mediascape shaped by data-driven platforms, entrenched representational politics, and everyday vernacular creativity. Exploring the intersection of legacy media industries, global platforms, and multilingual digital practices, they trace how entertainment and political culture now circulate through volatile, algorithmically saturated channels.Set against the rise of Hindu nationalism, the expansion of platform capitalism, and the emergence of a global right-wing technoculture, A Mobile Popular reveals how memes, parodies, podcasts, and other digital artifacts generate new temporal experiences, publics, and infrastructures whose political valence cannot be contained within frames of freedom and capture. Rather than valorizing digital democracy or lamenting authoritarian capture, the authors show that digital India is a plural, affectively charged arena where mobile publics continually cohere, fragment, and morph into new collectivities.Through richly detailed case studies – from Tamil YouTube satire to activist meme cultures to sonic experiments that unsettle the temporal rhythms of Indian television – the book demonstrates how digital media have reshaped cultural belonging and redefined the meanings and performances of citizenship. Essential for students, scholars, and practitioners, A Mobile Popular illuminates the far-reaching implications of digitalization for culture, communication, and politics today.

Explores the entanglement of digital media, popular culture, and political expression in contemporary India.A Mobile Popular offers a landmark account of how popular culture and political expression have become deeply intertwined in India's rapidly evolving digital landscape. Drawing on extensive fieldwork with content creators, platform executives, and digital activists across southern India, Aswin Punathambekar, Sangeet Kumar, and Sriram Mohan theorize the "mobile popular" as a dynamic mediascape shaped by data-driven platforms, entrenched representational politics, and everyday vernacular creativity. Exploring the intersection of legacy media industries, global platforms, and multilingual digital practices, they trace how entertainment and political culture now circulate through volatile, algorithmically saturated channels.Set against the rise of Hindu nationalism, the expansion of platform capitalism, and the emergence of a global right-wing technoculture, A Mobile Popular reveals how memes, parodies, podcasts, and other digital artifacts generate new temporal experiences, publics, and infrastructures whose political valence cannot be contained within frames of freedom and capture. Rather than valorizing digital democracy or lamenting authoritarian capture, the authors show that digital India is a plural, affectively charged arena where mobile publics continually cohere, fragment, and morph into new collectivities.Through richly detailed case studies—from Tamil YouTube satire to activist meme cultures to sonic experiments that unsettle the temporal rhythms of Indian television—the book demonstrates how digital media have reshaped cultural belonging and redefined the meanings and performances of citizenship. Essential for students, scholars, and practitioners, A Mobile Popular illuminates the far-reaching implications of digitalization for culture, communication, and politics today.

Explores how digitalization has transformed global media entertainment and the making of popular culturesIn the three decades since the rise of the global internet, digitalization has transformed how media are made, circulated, and consumed, reshaping culture on a planetary scale. Yet the story of global media is not one of seamless connection or cultural homogenization. Planet Digital challenges the myth of a "global village," revealing instead how regional histories, infrastructures, economies, and power relations shape the uneven terrains of our digital world.Edited by the series editors of Critical Cultural Communication, this field-defining anthology gathers leading scholars to examine the texts, genres, platforms, and industries that define today's global entertainment landscape. From TikTok to Squid Game, K-Pop to Marvel, Bluey to Nollywood, each chapter offers a focused case study that illuminates how digital media both reflect and remake global cultural life.Spanning influencer culture, streaming platforms, esports, and beyond, Planet Digital shows how digital technologies and global media flows continually reshape one another, producing hybrid forms of creativity, circulation, and control. Together, these essays provide a vital framework for understanding how the world's screens, sounds, and networks are rewriting the relationship between culture and power in the twenty-first century.

Explores how digitalization has transformed global media entertainment and the making of popular culturesIn the three decades since the rise of the global internet, digitalization has transformed how media are made, circulated, and consumed, reshaping culture on a planetary scale. Yet the story of global media is not one of seamless connection or cultural homogenization. Planet Digital challenges the myth of a "global village," revealing instead how regional histories, infrastructures, economies, and power relations shape the uneven terrains of our digital world.Edited by the series editors of Critical Cultural Communication, this field-defining anthology gathers leading scholars to examine the texts, genres, platforms, and industries that define today's global entertainment landscape. From TikTok to Squid Game, K-Pop to Marvel, Bluey to Nollywood, each chapter offers a focused case study that illuminates how digital media both reflect and remake global cultural life.Spanning influencer culture, streaming platforms, esports, and beyond, Planet Digital shows how digital technologies and global media flows continually reshape one another, producing hybrid forms of creativity, circulation, and control. Together, these essays provide a vital framework for understanding how the world's screens, sounds, and networks are rewriting the relationship between culture and power in the twenty-first century.

The study of media industries has become a thriving subfield of media studies. It already comprises a diverse intellectual history, a range of fascinating questions and topics, and many theoretical and methodological frameworks.Media Industry Studies provides the roadmap to this vibrant area of study. Blending a comprehensive overview of foundational literature with an examination of the varied scales and sites media industry studies have considered, the book explores connections among research questions, topics, and methodologies. It includes examples from many media industries – film, television, journalism, music, games – and incorporates emerging scholarship considering the industrial contexts of social and internet-distributed media.Offering an account of the intellectual traditions and approaches that have defined the subfield to date, Media Industry Studies is an indispensable resource for upper-level undergraduates, postgraduates, and scholars.