Amanda D. Lotz – författare
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29 produkter
29 produkter
Häftad, Engelska, 2022
222 kr
Skickas inom 5-8 vardagar
Netflix and Streaming Video is the first book to provide a comprehensive foundation for understanding the business of subscriber-funded streaming video and its implications for the role of these services in culture. Drawing on Lotz’s two decades of research, it highlights the similarities and differences among streaming video services (Netflix; Amazon) and video distribution technologies (broadcast; satellite; internet).Making a number of provocative and thought-provoking arguments, the book first reveals how the reliance on subscriber payment and video on demand produces different norms and strategies compared to previous video businesses. It then investigates Netflix and how its particular blend of characteristics distinguishes it from other subscriber-funded video on demand services. The author expertly shows that, by understanding the underlying economic and technological dynamics of these services (and their differences), it is possible to better assess the actions taken by the companies and what the future of video may encompass.The book is a must-read for students and scholars of Media and Communications Studies, as well as those wishing to learn more about Netflix and streaming video services.
Häftad, Engelska, 2011
708 kr
Skickas inom 5-8 vardagar
This is an introduction to the media industries, a topic that sometimes has its own course but is also incorporated into courses on media criticism, media literacy, and even a basic mass media course where the instructor wishes to teach from topical paperbacks as opposed to a big textbook. The book examines the influence of media industry organization and practices on society; at the same time, it offers students pursuing both scholarly and professional careers related to the media industries a comprehensive overview of how the industries work, why they work as they do, and what the broader theoretical and practical implications of the media industries are. Questions such as "why is media industry organization important?", "how do we make sense of media industry changes?" and "what are the key issues facing media industries?" animate the analysis.
Häftad, Engelska, 2006
293 kr
Skickas inom 5-8 vardagar
The complex causes and effects of television's changing portrayal of women
E-bok
Engelska, 2010367 kr
Läs direkt efter köp
In the 1990s, American televison audiences witnessed an unprecedented rise in programming devoted explicitly to women. Cable networks such as Oxygen Media, Women''s Entertainment Network, and Lifetime targeted a female audience, and prime-time dramatic series such as Buffy the Vampire Slayer, Judging Amy, Gilmore Girls, Sex and the City, and Ally McBeal empowered heroines, single career women, and professionals struggling with family commitments and occupational demands. After establishing this phenomenon''s significance, Amanda D. Lotz explores the audience profile, the types of narrative and characters that recur, and changes to the industry landscape in the wake of media consolidation and a profusion of channels. Employing a cultural studies framework, Lotz examines whether the multiplicity of female-centric networks and narratives renders certain gender stereotypes uninhabitable, and how new dramatic portrayals of women have redefined narrative conventions. Redesigning Women also reveals how these changes led to narrowcasting, or the targeting of a niche segment of the overall audience, and the ways in which the new, sophisticated portrayals of women inspire sympathetic identification while also commodifying viewers into a marketable demographic for advertisers.
We Now Disrupt This Broadcast
How Cable Transformed Television and the Internet Revolutionized It All
Inbunden, Engelska, 2018
290 kr
Skickas
Inbunden, Engelska, 2021
243 kr
Skickas
E-bok
Engelska, 2018346 kr
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The collision of new technologies, changing business strategies, and innovative storytelling that produced a new golden age of TV.
Cable television channels were once the backwater of American television, programming recent and not-so-recent movies and reruns of network shows. Then came La Femme Nikita, OZ, The Sopranos, Mad Men, Game of Thrones, and The Walking Dead. And then, just as “prestige cable” became a category, came House of Cards and Netflix, Hulu, Amazon Video, and other Internet distributors of television content. What happened? In We Now Disrupt This Broadcast, Amanda Lotz chronicles the collision of new technologies, changing business strategies, and innovative storytelling that produced an era termed “peak TV.”
Lotz explains that changes in the business of television expanded the creative possibilities of television. She describes the costly infrastructure rebuilding undertaken by cable service providers in the late 1990s and the struggles of cable channels to produce (and pay for) original, scripted programming in order to stand out from the competition. These new programs defied television conventions and made viewers adjust their expectations of what television could be. Le Femme Nikita offered cable''s first antihero, Mad Men cost more than advertisers paid, The Walking Dead became the first mass cable hit, and Game of Thrones was the first global television blockbuster. Internet streaming didn''t kill cable, Lotz tells us. Rather, it revolutionized how we watch television. Cable and network television quickly established their own streaming portals. Meanwhile, cable service providers had quietly transformed themselves into Internet providers, able to profit from both prestige cable and streaming services. Far from being dead, television continues to transform.
E-bok
Engelska, 2021305 kr
Läs direkt efter köp
Häftad, Engelska, 2007
266 kr
Skickas inom 5-8 vardagar
Choice Outstanding Academic Title for 2008Go behind the TV screen to explore what is changing, why it is changing, and why the changes matters.After occupying a central space in American living rooms for the past fifty years, is television, as we've known it, dead? The capabilities and features of that simple box have been so radically redefined that it's now nearly unrecognizable. Today, viewers with digital video recorders such as TiVo may elect to circumvent scheduling constraints and commercials. Owners of iPods and other portable viewing devices are able to download the latest episodes of their favorite shows and watch them whenever and wherever they want. Still others rent television shows on DVD, or download them through legal and illegal sources online. But these changes have not been hastening the demise of the medium. They are revolutionizing it.The Television Will Be Revolutionized examines television at the turn of the twenty-first century—what Amanda D. Lotz terms the "post-network" era. Television, both as a technology and a tool for cultural storytelling, remains as important today as ever, but it has changed in fundamental ways as the result of technological innovations, proliferating cable channels targeting ever more specific niche audiences, and evolving forms of advertising such as product placement and branded entertainment. Many of the conventional practices and even the industry's basic business model are proving unworkable in this new context, resulting in a crisis in norms and practices.Through interviews with those working in the industry, attendance of various industry summits and meetings, surveys of trade publications, and consideration of an extensive array of popular television shows, Lotz takes us behind the screen to explore what is changing, why it's changing, and why these changes matter.
Häftad, Engelska, 2014
375 kr
Skickas inom 5-8 vardagar
The emergence of "male-centered serials" such as The Shield, Rescue Me, and Sons Of Anarchy and the challenges these characters face in negotiating modern masculinities. Fromthe meth-dealing but devoted family man Walter White of AMC's Breaking Bad,to the part-time basketball coach, part-time gigolo Ray Drecker of HBO's Hung,depictions of male characters perplexed by societal expectations of men andanxious about changing American masculinity have become standard across thetelevision landscape. Engaging with a wide variety of shows, including TheLeague, Dexter, and Nip/Tuck, among many others, Amanda D. Lotzidentifies the gradual incorporation of second-wave feminism into prevailinggender norms as the catalyst for the contested masculinities on display incontemporary cable dramas.Examiningthe emergence of "male-centered serials" such as The Shield, Rescue Me, and Sons of Anarchy and the challenges these characters face in negotiatingmodern masculinities, Lotz analyzes how these shows combine feminist approachesto fatherhood and marriage with more traditional constructions of masculineidentity that emphasize men's role as providers. She explores the dynamics ofclose male friendships both in groups, as in Entourage and Men of aCertain Age, wherein characters test the boundaries between the homosocialand homosexual in their relationships with each other, and in the dyadicintimacy depicted in Boston Legal and Scrubs. Cable Guys provides amuch needed look into the under-considered subject of how constructions of masculinitycontinue to evolve on television.
Inbunden, Engelska, 2014
1 196 kr
Skickas inom 10-15 vardagar
The emergence of "male-centered serials" such as The Shield, Rescue Me, and Sons Of Anarchy and the challenges these characters face in negotiating modern masculinities. Fromthe meth-dealing but devoted family man Walter White of AMC's Breaking Bad,to the part-time basketball coach, part-time gigolo Ray Drecker of HBO's Hung,depictions of male characters perplexed by societal expectations of men andanxious about changing American masculinity have become standard across thetelevision landscape. Engaging with a wide variety of shows, including TheLeague, Dexter, and Nip/Tuck, among many others, Amanda D. Lotzidentifies the gradual incorporation of second-wave feminism into prevailinggender norms as the catalyst for the contested masculinities on display incontemporary cable dramas.Examiningthe emergence of "male-centered serials" such as The Shield, Rescue Me, and Sons of Anarchy and the challenges these characters face in negotiatingmodern masculinities, Lotz analyzes how these shows combine feminist approachesto fatherhood and marriage with more traditional constructions of masculineidentity that emphasize men's role as providers. She explores the dynamics ofclose male friendships both in groups, as in Entourage and Men of aCertain Age, wherein characters test the boundaries between the homosocialand homosexual in their relationships with each other, and in the dyadicintimacy depicted in Boston Legal and Scrubs. Cable Guys provides amuch needed look into the under-considered subject of how constructions of masculinitycontinue to evolve on television.
Inbunden, Engelska, 2023
1 018 kr
Skickas inom 10-15 vardagar
An international team of experts explores how streaming services are disrupting traditional storytelling.The rise of streaming has dramatically transformed how audiences consume media. Over the last decade, subscription video-on-demand (SVOD) services, including Netflix, Prime Video, and Disney+, have begun commissioning and financing their own original movies and TV shows, changing the way and the rate at which content is produced across the globe, from Mexico City to Mumbai. Streaming Video maps this international production boom and what it means for producers, audiences, and storytellers. Through eighteen richly textured case studies, ranging from original Korean dramas on Netflix to BluTV's experimental Turkish series, the book investigates how streaming services both disrupt and maintain storytelling traditions in specific national contexts. To what extent, and how, are streamers expanding norms of television and film storytelling in different parts of the world? Are streamers enabling the creation of content that would not otherwise exist? What are the implications for different viewers, in different countries, with different tastes? Together, the chapters critically assess the impacts of streaming on twenty-first century audiovisual storytelling and rethink established understandings of transnational screen flows.
Häftad, Engelska, 2023
334 kr
Skickas inom 5-8 vardagar
An international team of experts explores how streaming services are disrupting traditional storytelling.The rise of streaming has dramatically transformed how audiences consume media. Over the last decade, subscription video-on-demand (SVOD) services, including Netflix, Prime Video, and Disney+, have begun commissioning and financing their own original movies and TV shows, changing the way and the rate at which content is produced across the globe, from Mexico City to Mumbai. Streaming Video maps this international production boom and what it means for producers, audiences, and storytellers. Through eighteen richly textured case studies, ranging from original Korean dramas on Netflix to BluTV's experimental Turkish series, the book investigates how streaming services both disrupt and maintain storytelling traditions in specific national contexts. To what extent, and how, are streamers expanding norms of television and film storytelling in different parts of the world? Are streamers enabling the creation of content that would not otherwise exist? What are the implications for different viewers, in different countries, with different tastes? Together, the chapters critically assess the impacts of streaming on twenty-first century audiovisual storytelling and rethink established understandings of transnational screen flows.
Inbunden, Engelska, 2025
1 018 kr
Skickas inom 10-15 vardagar
Explores the cultural role of screen storytelling in societyWith significant evolutions in digital technologies and media distribution in the past two decades, the business of storytelling through screens has shifted dramatically. In the past, blockbuster movies and TV shows like Friends aimed first for domestic mass audiences, although the biggest hits circulated globally. Now, transnational distribution plays a primary role and imagined audiences are global. At the same time, the once-mass audience has significantly fragmented to enable an expansion in the range of commercially viable stories, as evident in series as varied as Atlanta, Better Things, and dozens of others that are not widely known, but deeply loved by their microaudiences.Delving into the changing landscape of commercial screen storytelling, After Mass Media explores how industrial shifts and technological advancements have remade the narrative landscape over the past two decades. Television and movies have long shaped society, whether by telling us about the worlds around us or far away. By examining the internationalization of screen businesses, the rise of streaming services with multi-territory reach, and the stories made for this environment, this book sheds light on the profound transformations in television and film production and circulation. With a keen focus on major changes in the types of screen stories being told, Amanda D. Lotz unravels the industrial roots that made these transformations possible, challenges some conventional distinctions of screen storytelling, and provides new conceptual tools to make sense of the abundance and range of screen stories on offer.Through its comprehensive analysis, After Mass Media exposes how contemporary industrial dynamics, particularly the erosion of traditional distribution models based on geography and mass audience reach, have far-reaching implications for our understanding of national video cultures.
Häftad, Engelska, 2025
312 kr
Skickas
Explores the cultural role of screen storytelling in societyWith significant evolutions in digital technologies and media distribution in the past two decades, the business of storytelling through screens has shifted dramatically. In the past, blockbuster movies and TV shows like Friends aimed first for domestic mass audiences, although the biggest hits circulated globally. Now, transnational distribution plays a primary role and imagined audiences are global. At the same time, the once-mass audience has significantly fragmented to enable an expansion in the range of commercially viable stories, as evident in series as varied as Atlanta, Better Things, and dozens of others that are not widely known, but deeply loved by their microaudiences.Delving into the changing landscape of commercial screen storytelling, After Mass Media explores how industrial shifts and technological advancements have remade the narrative landscape over the past two decades. Television and movies have long shaped society, whether by telling us about the worlds around us or far away. By examining the internationalization of screen businesses, the rise of streaming services with multi-territory reach, and the stories made for this environment, this book sheds light on the profound transformations in television and film production and circulation. With a keen focus on major changes in the types of screen stories being told, Amanda D. Lotz unravels the industrial roots that made these transformations possible, challenges some conventional distinctions of screen storytelling, and provides new conceptual tools to make sense of the abundance and range of screen stories on offer.Through its comprehensive analysis, After Mass Media exposes how contemporary industrial dynamics, particularly the erosion of traditional distribution models based on geography and mass audience reach, have far-reaching implications for our understanding of national video cultures.
Häftad, Engelska, 2014
360 kr
Skickas
Go behind the TV screen to explore what is changing, why it is changing, and why the changes mattersMany proclaimed the "end of television" in the early years of the twenty-first century, as capabilities and features of the boxes that occupied a central space in American living rooms for the preceding fifty years were radically remade. In this revised, second edition of her definitive book, Amanda D. Lotz proves that rumors of the death of television were greatly exaggerated and explores how new distribution and viewing technologies have resurrected the medium. Shifts in the basic practices of making and distributing television have not been hastening its demise, but are redefining what we can do with television, what we expect from it, how we use it—in short, revolutionizing it.Television, as both a technology and a tool for cultural storytelling, remains as important today as ever, but it has changed in fundamental ways. The Television Will Be Revolutionized provides a sophisticated history of the present, examining television in what Lotz terms the "post-network" era while providing frameworks for understanding the continued change in the medium. The second edition addresses adjustments throughout the industry wrought by broadband delivered television such as Netflix, YouTube, and cross-platform initiatives like TV Everywhere, as well as how technologies such as tablets and smartphones have changed how and where we view. Lotz begins to deconstruct the future of different kinds of television—exploring how "prized content," live television sports and contests, and linear viewing may all be "television," but very different types of television for both viewers and producers.Through interviews with those working in the industry, surveys of trade publications, and consideration of an extensive array of popular shows, Lotz takes us behind the screen to explore what is changing, why it is changing, and why the changes matter.
Inbunden, Engelska, 2014
808 kr
Skickas inom 10-15 vardagar
Go behind the TV screen to explore what is changing, why it is changing, and why the changes mattersMany proclaimed the "end of television" in the early years of the twenty-first century, as capabilities and features of the boxes that occupied a central space in American living rooms for the preceding fifty years were radically remade. In this revised, second edition of her definitive book, Amanda D. Lotz proves that rumors of the death of television were greatly exaggerated and explores how new distribution and viewing technologies have resurrected the medium. Shifts in the basic practices of making and distributing television have not been hastening its demise, but are redefining what we can do with television, what we expect from it, how we use it—in short, revolutionizing it.Television, as both a technology and a tool for cultural storytelling, remains as important today as ever, but it has changed in fundamental ways. The Television Will Be Revolutionized provides a sophisticated history of the present, examining television in what Lotz terms the "post-network" era while providing frameworks for understanding the continued change in the medium. The second edition addresses adjustments throughout the industry wrought by broadband delivered television such as Netflix, YouTube, and cross-platform initiatives like TV Everywhere, as well as how technologies such as tablets and smartphones have changed how and where we view. Lotz begins to deconstruct the future of different kinds of television—exploring how "prized content," live television sports and contests, and linear viewing may all be "television," but very different types of television for both viewers and producers.Through interviews with those working in the industry, surveys of trade publications, and consideration of an extensive array of popular shows, Lotz takes us behind the screen to explore what is changing, why it is changing, and why the changes matter.
Inbunden, Engelska, 2018
724 kr
Skickas inom 5-8 vardagar
Television Studies provides an overview of the origins, central ideas, and intellectual traditions of this exciting field.What have been the primary areas of inquiry in television studies? Why and how did these areas develop? How have scholars studied them? How are they developing? What have been the discipline’s key works? This book answers these questions by tracing the history of television studies right up to the digital present, surveying emerging scholarship, and addressing new questions about the field’s relationship with the digital. The second edition includes an examination of how internet-distributed services such as Netflix have adjusted the stories, industrial practices, and audience experience of television.For all those wondering how to study television, or even why to study television, this new edition of Television Studies will provide a clear and engaging overview of key topics. The book works as a stand-alone introduction and, by placing key works in a broader context, can also provide an excellent basis for an entire course.
Häftad, Engelska, 2018
239 kr
Skickas inom 5-8 vardagar
Television Studies provides an overview of the origins, central ideas, and intellectual traditions of this exciting field.What have been the primary areas of inquiry in television studies? Why and how did these areas develop? How have scholars studied them? How are they developing? What have been the discipline’s key works? This book answers these questions by tracing the history of television studies right up to the digital present, surveying emerging scholarship, and addressing new questions about the field’s relationship with the digital. The second edition includes an examination of how internet-distributed services such as Netflix have adjusted the stories, industrial practices, and audience experience of television.For all those wondering how to study television, or even why to study television, this new edition of Television Studies will provide a clear and engaging overview of key topics. The book works as a stand-alone introduction and, by placing key works in a broader context, can also provide an excellent basis for an entire course.
E-bok
Engelska, 2019278 kr
Läs direkt efter köp
Television Studies provides an overview of the origins, central ideas, and intellectual traditions of this exciting field.
What have been the primary areas of inquiry in television studies? Why and how did these areas develop? How have scholars studied them? How are they developing? What have been the discipline’s key works? This book answers these questions by tracing the history of television studies right up to the digital present, surveying emerging scholarship, and addressing new questions about the field’s relationship with the digital. The second edition includes an examination of how internet-distributed services such as Netflix have adjusted the stories, industrial practices, and audience experience of television.
For all those wondering how to study television, or even why to study television, this new edition of Television Studies will provide a clear and engaging overview of key topics. The book works as a stand-alone introduction and, by placing key works in a broader context, can also provide an excellent basis for an entire course.
Inbunden, Engelska, 2020
692 kr
Skickas inom 5-8 vardagar
The study of media industries has become a thriving subfield of media studies. It already comprises a diverse intellectual history, a range of fascinating questions and topics, and many theoretical and methodological frameworks.Media Industry Studies provides the roadmap to this vibrant area of study. Blending a comprehensive overview of foundational literature with an examination of the varied scales and sites media industry studies have considered, the book explores connections among research questions, topics, and methodologies. It includes examples from many media industries – film, television, journalism, music, games – and incorporates emerging scholarship considering the industrial contexts of social and internet-distributed media.Offering an account of the intellectual traditions and approaches that have defined the subfield to date, Media Industry Studies is an indispensable resource for upper-level undergraduates, postgraduates, and scholars.
Häftad, Engelska, 2020
232 kr
Skickas inom 5-8 vardagar
The study of media industries has become a thriving subfield of media studies. It already comprises a diverse intellectual history, a range of fascinating questions and topics, and many theoretical and methodological frameworks.Media Industry Studies provides the roadmap to this vibrant area of study. Blending a comprehensive overview of foundational literature with an examination of the varied scales and sites media industry studies have considered, the book explores connections among research questions, topics, and methodologies. It includes examples from many media industries – film, television, journalism, music, games – and incorporates emerging scholarship considering the industrial contexts of social and internet-distributed media.Offering an account of the intellectual traditions and approaches that have defined the subfield to date, Media Industry Studies is an indispensable resource for upper-level undergraduates, postgraduates, and scholars.
E-bok
Engelska, 2020229 kr
Läs direkt efter köp
The study of media industries has become a thriving subfield of media studies. It already comprises a diverse intellectual history, a range of fascinating questions and topics, and many theoretical and methodological frameworks.Media Industry Studies provides the roadmap to this vibrant area of study. Blending a comprehensive overview of foundational literature with an examination of the varied scales and sites media industry studies have considered, the book explores connections among research questions, topics, and methodologies. It includes examples from many media industries – film, television, journalism, music, games – and incorporates emerging scholarship considering the industrial contexts of social and internet-distributed media.Offering an account of the intellectual traditions and approaches that have defined the subfield to date, Media Industry Studies is an indispensable resource for upper-level undergraduates, postgraduates, and scholars.
Inbunden, Engelska, 2022
563 kr
Skickas
Netflix and Streaming Video is the first book to provide a comprehensive foundation for understanding the business of subscriber-funded streaming video and its implications for the role of these services in culture. Drawing on Lotz’s two decades of research, it highlights the similarities and differences among streaming video services (Netflix; Amazon) and video distribution technologies (broadcast; satellite; internet).Making a number of provocative and thought-provoking arguments, the book first reveals how the reliance on subscriber payment and video on demand produces different norms and strategies compared to previous video businesses. It then investigates Netflix and how its particular blend of characteristics distinguishes it from other subscriber-funded video on demand services. The author expertly shows that, by understanding the underlying economic and technological dynamics of these services (and their differences), it is possible to better assess the actions taken by the companies and what the future of video may encompass.The book is a must-read for students and scholars of Media and Communications Studies, as well as those wishing to learn more about Netflix and streaming video services.
E-bok
Engelska, 2022229 kr
Läs direkt efter köp
Netflix and Streaming Video is the first book to provide a comprehensive foundation for understanding the business of subscriber-funded streaming video and its implications for the role of these services in culture. Drawing on Lotz’s two decades of research, it highlights the similarities and differences among streaming video services (Netflix; Amazon) and video distribution technologies (broadcast; satellite; internet).
Making a number of provocative and thought-provoking arguments, the book first reveals how the reliance on subscriber payment and video on demand produces different norms and strategies compared to previous video businesses. It then investigates Netflix and how its particular blend of characteristics distinguishes it from other subscriber-funded video on demand services. The author expertly shows that, by understanding the underlying economic and technological dynamics of these services (and their differences), it is possible to better assess the actions taken by the companies and what the future of video may encompass.
The book is a must-read for students and scholars of Media and Communications Studies, as well as those wishing to learn more about Netflix and streaming video services.
E-bok
PDF, Engelska, 2022716 kr
Läs direkt efter köp
Netflix and Streaming Video is the first book to provide a comprehensive foundation for understanding the business of subscriber-funded streaming video and its implications for the role of these services in culture. Drawing on Lotz’s two decades of research, it highlights the similarities and differences among streaming video services (Netflix; Amazon) and video distribution technologies (broadcast; satellite; internet).
Making a number of provocative and thought-provoking arguments, the book first reveals how the reliance on subscriber payment and video on demand produces different norms and strategies compared to previous video businesses. It then investigates Netflix and how its particular blend of characteristics distinguishes it from other subscriber-funded video on demand services. The author expertly shows that, by understanding the underlying economic and technological dynamics of these services (and their differences), it is possible to better assess the actions taken by the companies and what the future of video may encompass.
The book is a must-read for students and scholars of Media and Communications Studies, as well as those wishing to learn more about Netflix and streaming video services.
Inbunden, Engelska, 2024
724 kr
Skickas inom 5-8 vardagar
The digital communication technologies that emerged at the turn of the century have profoundly disrupted long-practiced norms of nearly every media industry. In particular, internet distribution has fundamentally changed the foundation of the media industry to enable the emergence of new sectors while posing a challenge for others. Media Industries in the Digital Age reframes our understanding of media businesses in the light of these substantial changes. To develop an integrated understanding of media industries today, the book foregrounds the different funding sources that are now common. It begins by mapping the foundations and developments of media industry operation, and exploring all forms of advertiser-funded and consumer-funded media to identify connections across sectors, including digital and legacy media. The final section grounds the book’s conceptual work in examples of media making to explore how some “old” media have successfully adapted to internet disruption, and the differences and similarities of media making outside of corporations. Looking to the future, the book anticipates implications for the emerging “metaverse” media experiences and the key issues generative AI poses to the sector. Ultimately, the book argues that the contemporary differences in media industry operation vary by sector, but meaningful patterns can be identified by considering how advertiser, consumer, or government funding sets different priorities.Offering a new and original way of understanding the media industries today, this book is enlightening reading for students and scholars of media studies and media industries, as well as global industry professionals
Häftad, Engelska, 2024
225 kr
Skickas inom 5-8 vardagar
The digital communication technologies that emerged at the turn of the century have profoundly disrupted long-practiced norms of nearly every media industry. In particular, internet distribution has fundamentally changed the foundation of the media industry to enable the emergence of new sectors while posing a challenge for others. Media Industries in the Digital Age reframes our understanding of media businesses in the light of these substantial changes. To develop an integrated understanding of media industries today, the book foregrounds the different funding sources that are now common. It begins by mapping the foundations and developments of media industry operation, and exploring all forms of advertiser-funded and consumer-funded media to identify connections across sectors, including digital and legacy media. The final section grounds the book’s conceptual work in examples of media making to explore how some “old” media have successfully adapted to internet disruption, and the differences and similarities of media making outside of corporations. Looking to the future, the book anticipates implications for the emerging “metaverse” media experiences and the key issues generative AI poses to the sector. Ultimately, the book argues that the contemporary differences in media industry operation vary by sector, but meaningful patterns can be identified by considering how advertiser, consumer, or government funding sets different priorities.Offering a new and original way of understanding the media industries today, this book is enlightening reading for students and scholars of media studies and media industries, as well as global industry professionals
E-bok
Engelska, 2024229 kr
Läs direkt efter köp
The digital communication technologies that emerged at the turn of the century have profoundly disrupted long-practiced norms of nearly every media industry. In particular, internet distribution has fundamentally changed the foundation of the media industry to enable the emergence of new sectors while posing a challenge for others. Media Industries in the Digital Age reframes our understanding of media businesses in the light of these substantial changes. To develop an integrated understanding of media industries today, the book foregrounds the different funding sources that are now common. It begins by mapping the foundations and developments of media industry operation, and exploring all forms of advertiser-funded and consumer-funded media to identify connections across sectors, including digital and legacy media. The final section grounds the book’s conceptual work in examples of media making to explore how some “old” media have successfully adapted to internet disruption, and the differences and similarities of media making outside of corporations. Looking to the future, the book anticipates implications for the emerging “metaverse” media experiences and the key issues generative AI poses to the sector. Ultimately, the book argues that the contemporary differences in media industry operation vary by sector, but meaningful patterns can be identified by considering how advertiser, consumer, or government funding sets different priorities.Offering a new and original way of understanding the media industries today, this book is enlightening reading for students and scholars of media studies and media industries, as well as global industry professionals